New Perspective Paper on the Strategic Use of Social Media to Enhance SCM Research Dissemination

We are pleased to highlight this perspective paper, which examines the evolving role of social media in academic publishing, particularly within the supply chain management (SCM) field. It explores how journals can leverage social media to enhance research dissemination, community engagement, and industry relevance. The paper presents a structured method for building integrated strategies that go beyond simple promotion, emphasizing the importance of fostering a connected and engaged research–industry ecosystem.

Russo, I., Patrucco, A.S., Klumpp, M. and Stanton, D. (2025), “Leveraging social media to bridge academia and industry in supply chain management research: a framework for integrated strategies”, International Journal of Physical Distribution & Logistics Management, Vol. 55 No. 11, pp. 144–162, https://doi.org/10.1108/IJPDLM-10-2024-0387