Blue whistle for brands - consumers' and stakeholders' perspective towards reformation in marketing legal practices

Call for papers for: International Journal of Law and Management

Guest Editors:

Dr. Vikas Arya, Dr. Anshuman Sharma, Dr. Hiram Ting, Dr. Vanessa GB Gowreesunkar


Dr. Vikas Arya – North Africa / India

Assistant Professor

Rabat Business School,

International University of Rabat, Morocco, North Africa

Conference Convenor (International):

International Conference on Excellence in Marketing & Tourism Management

Director (Founder) – Blueforskning Research Academy, India

Executive member –FsCongress Social Science, Turkey

Guest Editor (Special Issue):

World Review of Science Technology and Sustainable Development (Scopus + ABDC)

International Journal of Economics and Business Research (Scopus + ABDC)

International Journal of Technology Management & Sustainable Development (Scopus + ABDC) 

Email: [email protected]


Dr. Anshuman Sharma - UAE

Assistant Professor

College of Business Administration,

Ajman University, UAE

Email: [email protected]



Dr. Hiram Ting – Malaysia

Professor, Faculty of Hospitality & Tourism Management, UCSI University, Malaysia

Leisure and Recreation Management, Ming Chuan University, Taiwan

Ambassador - Emerald Publishing (East Asia)

Managing Editor - Asian Journal of Business Research

Editor-in-Chief - Journal of Responsible Tourism Management (JRTM)

Email: [email protected]


Dr. Vanessa GB Gowreesunkar - Nigeria

Professor & Head of Department

Tourism and Hotel Management,

University of Africa, Bayelsa State, Nigeria

Head of Department - Tourism and Hospitality, University of Africa, Bayelsa State, Nigeria

Editorial Advisory Board Member - International Journal of Tourism Cities, Emerald Insight.

Associate Editor - Journal of Media and Communication Studies, Common Ground Publishing, USA

Editorial Board - Journal of Tourism, Heritage and Service Marketing

Editorial Board Member – International Journal of Tourism and Hospitality – Luxor University,

Email: [email protected]


SI Editorial:

This year, we are focusing on learning from the best practices around the world in rebuilding, as since the beginning of 2020 the marketing industry has been struggling in an unprecedented manner, facing the biggest global challenge in 100 years – the COVID-19 pandemic. On one side, marketing practices make consumers’ decisions better whereas, on the other side, reformation in firms’ law and legal aspects are making global business smooth. Educating consumers and stakeholders on sustainable marketing practices needs to be done very precisely and how to do it in this tough time is a question for the entire world. Demystifying the consumers’ social consciousness would be challenged in this decade. Brands are trying to figure out the balance between social media, capital market and corporate communication in the lens of legal formalities as shareholders’ engagement and corporate communication would be a great challenge to make customers comfortable. To promote reformation in the marketing industry post-COVID-19, the government of the respective countries should embrace the policies which could support this sector to recover and grow. Government alone can’t make this possible - support from society, business, academics, and media are equally important (Aribowo et al., 2018). Here, the role of community service is also getting an edge to deal with the implementation of policies at a larger level (Kusuma, Rina, & Syam, 2018). Government policies and structure with a proper guidebook, standard operating procedures etc. would be a great support to the business elements to fight in the current scenario to bring the industry back on track with a sustainable marketing approach and make the industry labour friendly (Al-Tawil, 2021). Social media communication could also create a positive customer perception and trigger their satisfaction about the products being purchased. This customer satisfaction could allude researchers to explore the marketing industry (El-Adly, 2019). As stated by Park et al. (2018) and Mashur et al. (2019), travelers’ satisfaction is a combination of expectations they have and how these are fulfilled with food, transportation, lodging, safety & security during travel. The collaborative approach of media, academics and the business community in association with the local administrative support could enhance the customers’ overall satisfaction, and help the local market sustainably market their product in a well-structured way. In addition to the optimal management strategy, effective communication is also required to bring the market back to normal conditions (Wu, 2018; Yousaf & Xiucheng, 2018).

Indeed, it requires well strategic policies, reformed laws, and effective interaction patterns to share the information of sustainable marketing practices post-COVID-19. Overall support, good communication, and interaction in all the related departments, and common interest to resolve the conflicts of interest between each stakeholder in the industry are required (Mohd-Sulaiman & Hingun, 2020).

The purpose of this SI is to discuss the various studies exploring the opportunities and challenges with legal perspective in the marketing domain, and synergize the effective and parental roles of government and business elements to develop holistic, convincing, sustainable ideas and centralized elements of interest among all policymakers such as government, academia, society, and business, along with media houses.


Articles are invited broadly on the following areas:

  • Shareholders’ engagement and social media communication
  • Corporate Social Responsibilities and organizations’ performance
  • Corporate Governance and organizations’ performance during COVID-19
  • Intellectual Property Rights and New Normal Approach for Business
  • Health & Safety related reformation for Employees and Customers
  • Aviation & Tourism Industry with Standard Operating Procedures post-COVID-19
  • Cultural Prospective and reformed Law for migrated labour and its impact on Global Market
  • Higher Education Policies during & post- COVID-19
  • Introducing New Policies and Structure for Tourism Industry
  • New Norms and application for HR employees in Marketing & Tourism Industry
  • Challenges and Reformation for E-commerce Business Houses post-COVID-19
  • Reformation in Policies & Laws for International Trading & Supply Chain
  • Global law & Policies for Start-up and Entrepreneurship structure for Sustainable Growth
  • New Law & Policies for Entrepreneurs and Start-up Business in Emerging Markets
  • Empowering Self-Help Groups (SHGs) via Introducing New Policies and Structure post COVID-19
  • Corporate Policies for Work-From-Home Structure: Employees Satisfaction & Work out-put
  • Digital Currency & Structure of Bank System – New Policies and Norms to have legal transactions
  • Mobilisation and International Law for safety and security of data
  • Social Networking Sites and Legal Applications in Domestic & International Market
  • Reformation in Countries' Telecom Policies - Threat or Opportunity for Social Networking Platforms
  • New Law & Policies for Entrepreneurs and Start-up Business in Emerging

Note: The call for papers is not limited to the above-listed area only. Authors are welcome to submit a manuscript that perfectly matches the aims and scopes of the Journal.


Important Dates:

Submission window opens: 20th November 2021

Submission deadline: 10th March 2022

First round of review notifications (rolling basis): 15th April 2022

Second round of review notifications (if applicable): 20th May 2022

Expected outcome: Will be decided based on Chief Editor's decision


Submission Guidelines: Submitted papers should follow the journal’s author guidelines:, and will undergo a similar review process as regularly submitted papers. Papers can be submitted via the journal’s ScholarOne portal:



Al-Tawil, T.N., Gantasala, V.P. and Younies, H. (2021), "Labour-friendly practices and value maximization: a SEM approach", International Journal of Law and Management,

Aribowo, H., Wirapraja, A., & Putra, Y. D. (2018). Implementation of the Pentahelix Model Collaboration in Order to Develop Tourism Potential in East Java and Improve the Domestic Economy. Jurnal Mebis (Manajemen Dan Bisnis), Vol. 3 No. 1, pp. 31-38.

El-Adly, M. I. (2019). Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty. Journal of Retailing and Consumer Services, Vol. 50, pp. 322-332.

Kusuma, A. H. P., Rina, R., & Syam, A. H. (2018). The Main Role of Locus of Control and Professional Ethics on Lecturer's Performance (Indonesian Lecturer Empirical Study). International Review of Management and Marketing, Vol. 8 No. 5, pp. 9-17.

Mashur, R., Gunawan, B. I., Fitriany, Ashoer, M., Hidayat, M., & Putra, A. H. P. K. (2019). Moving from Traditional to Society 5.0: Case study by Online Transportation Business. Journal of Distribution Science, Vol. 17 No. 9, pp. 93-102.

Mohd-Sulaiman, A.N. and Hingun, M. (2020), "Liability risks in shareholders’ engagement via electronic communication and social media", International Journal of Law and Management, Vol. 62 No. 6, pp. 539-555.

Park, S., Hahn, S., Lee, T., & Jun, M. (2018). Two factor model of consumer satisfaction: International tourism research. Tourism Management, Vol. 67, pp. 82-88.

Wu, G. (2018). Official websites as a tourism marketing medium: A contrastive analysis from the perspective of appraisal theory. Journal of Destination Marketing & Management, Vol. 10, pp. 164-171.

Yousaf, S., & Xiucheng, F. (2018). Halal culinary and tourism marketing strategies on government websites: A preliminary analysis. Tourism Management, Vol. 68, pp. 423-443.