Reinterpreting competitive strategies in turbulent scenarios: new paradigms, approaches, and solutions for boosting sustainable innovation in economic, business, and territorial competition

Call for papers for: Competitiveness Review

The Special Issue is associated with the 2020 EUROMED conference. However, even papers not presented at the conference are more than welcome.

Guest Editors

Giuseppe Festa, University of Salerno, Italy, [email protected]

Matteo Rossi, University of Sannio, Italy, [email protected]

Demetris Vrontis, University of Nicosia, Cyprus, [email protected]

Deadline for submissions

30 June 2021

Call for Papers

The unpredictable evolution of the economic and business environment, also with reference to the recent Covid-19 pandemic, has continuously been forcing entrepreneurs, managers, and professionals to deal with innovative paradigms, approaches, and solutions to satisfy customers and differentiate themselves from their competitors (Vrontis and Christofi, 2019). In this ferment, the impact of the technological system (with the Internet of Things, for example: Del Giudice, 2016) and the social system (with consumerism, for example: Pedrini and Ferri, 2014) has been tremendous and long-standing, requiring, respectively, major focus on intangible assets (servitization through digitalization: Tronvoll et al., 2020) and sustainable assets (responsibility and commitment: Saeidi et al., 2015). Consequently, business strategies, ever more oriented to shared values (Porter and Kramer, 2019), must take into huge consideration structures, behaviors, resources, and knowledge emerging from the economic, human, and territorial milieu (Festa et al., 2020). Traditional competitive strategies about strategic management (cost leadership, differentiation, and focus, as per the well-known classification by Michael Porter) require continuous adaptations, interpretations, and innovations for shedding light onto ever more complex economic scenarios, so to provide support for the organizations that are engaged at individual or aggregate level (Festa et al., 2017) in local, international, and/or global business competition (Rossi et al., 2014). The originality of the Special Issue in question will rely on the capacity of providing examples, case studies, practices, and models for reinterpreting, revising, and innovating the theoretical and managerial framework about competitive strategies.

The main intention of the Special Issue is to become a point of reference for academics, scientists, and practitioners as concerns the redefinition of the concepts and the applications of the business competitive strategies. Highlighting its research interest on analyzing, planning, implementing, and controlling the generation of sustainable competitive advantage through innovation, the Special Issue will ask for research that would have been constructed as business-oriented, theoretically solid, and practically usable. In this respect, scientific papers adopting qualitative and quantitative methodologies, with a strong focus on competitive strategies for building innovation, sustainability, and long-range competition, will be taken into thorough consideration.

The specific theme of the Special Issue is mainly related to strategic management and more specifically to competitive strategies for creating sustainable competitive advantages. More in detail, related topics include (but are not limited to):

- Definition/conceptual framework of competitive strategies

- Competitive strategies and business outcomes

- Competitive strategies and territorial outcomes

- Impact of territorial competitiveness on business competitiveness

- Managerial good practices for creating sustainable competitive advantages

- Strategic innovation and financial performance

- Competitive strategies in international and global marketing

- Open innovation for competitive strategies

- Public-private partnerships for stimulating competitiveness


Please read the guidance to authors before submitting:

Submission information

All papers should be submitted through the Journal’s submission process, i.e., ScholarOne Manuscript Central online submission system, available at For details on how to submit using Manuscript Central, please, see the author guidelines.

Please make sure you select the Special Issue “Reinterpreting competitive strategies in turbulent scenarios” when submitting your manuscript.

The deadline for full paper submissions is 30 June 2021.

Further information

For questions regarding the content of this Special Issue, please contact the Guest Editors:

Giuseppe Festa, University of Salerno, Italy, [email protected]

Matteo Rossi, University of Sannio, Italy, [email protected]

Demetris Vrontis, University of Nicosia, Cyprus, [email protected]


Del Giudice, M. (2016), “Discovering the Internet of Things (IoT) within the business process management: a literature review on technological revitalization”, Business Process Management Journal, Vol. 22 No. 2, pp. 1–9.

Festa, G., Ciasullo, M.V., Vrontis, D., and Thrassou, A. (2017), “Cooperating for Competing - A Small Italian Wineries’ Internationalization Strategy Case Study”, Global Business and Economics Review, Vol. 19 No. 5, pp. 648–670,

Festa, G., Rossi, M., Kolte, A., and Situm, M. (2020), “Territory-based knowledge management in international marketing processes – the case of “Made in Italy” SMEs”, European Business Review, Vol. 32 No. 3, pp. 425–442.

Pedrini, M., and Ferri, L.M. (2014), “Socio‐demographical antecedents of responsible consumerism propensity”, International Journal of Consumer Studies, Vol. 38 No. 2, pp. 127–138.

Porter, M.E., and Kramer, M.R. (2019), “Creating Shared Value”, pp. 323-346, Lenssen, G., & Smith, N. (Eds), Managing Sustainable Business, Springer, Dordrecht, NL.

Rossi, M., Vrontis, D., and Thrassou, A. (2014), “Agro business in a changing competitive environment – Campania firms’ strategic, marketing and financial choices”, World Review of Entrepreneurship, Management and Sustainable Development, Vol. 10 No. 2-3, pp. 312–333.

Saeidi, S.P., Sofian, S., Saeidi, P., Saeidi, S.P., and Saaeidi, S.A. (2015), "How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction", Journal of Business Research, Vol. 68 No. 2, pp. 341–350.

Tronvoll, B., Sklyar, A., Sörhammar, D., and Kowalkowski, C. (2020), “Transformational shifts through digital servitization”, Industrial Marketing Management, in press,

Vrontis, D., and Christofi, M. (2019), “R&D internationalization and innovation: A systematic review, integrative framework and future research directions”, Journal of Business Research, in press,