Happiness Management: Key Factors for Sustainability and Organizational Communication in the age of Industry 4.0

Call for papers for: Corporate Governance

Happiness Management: Key Factors for Sustainability and Organizational Communication in the age of Industry 4.0 


Submission Portal Open: Feb 1, 2021
Submission deadline: May 31, 2021

The health crisis caused by Covid-19 has forced companies to change their manufacturing systems for products and services very suddenly. For a better approach to this difficult challenge, corporations have made a massive use of telework as an element that improves productivity, efficiency, sustainability and family reconciliation. In this way, companies will be able to develop their productive activity in a capitalist market that is increasingly more competitive, demanding and full of humanitarian and financial uncertainties. In this business ecosystem, scientific knowledge, as in the past, will become a portfolio of health issues, technological innovation, social marketing and social entrepreneurship. Under this argument, companies will have to cultivate within their organization a culture that encourages creativity, teamwork, effective communication and happiness and it should be noted that this business philosophy is not the dominant one in the globalized world of post-Covid-19 scenario. Given this reality, from an integral perspective, the use of Happiness Management is proposed as a multicultural management model that contributes to developing a business ecosystem that promotes the collective happiness of internal and external clients as a priority over maximizing financial profitability. Perhaps in this way we can achieved a society where social benefit and economic progress coexist holistically, under the guiding principles of equal opportunities, subjective well-being and sustainability.


Happiness Management is proposed as a multicultural management model that contributes to developing a business ecosystem that promotes the collective happiness of internal and external clients as a priority over maximizing financial profitability. Perhaps in this way, we can achieve a society where social benefit and economic progress coexist holistically, under the guiding principles of equal opportunities, subjective well-being, and sustainability. This is also apparent in the quality of explanations and the limited number of studies exploring it. 


The objective of this special issue is to address the multidisciplinary study of Happiness Management in the post-COVID-19 era. In order to enable social, institutional, and business agents to enjoy human capital with a higher rate of happiness and creativity in times of big data and industry 4.0. It is known that these intangible resources, through the so-called multiplier effect, enhance the growth of corporate welfare, productivity, and business efficiency.
This special issue is for specialists who investigate public and private actions that affect sustainability and business development in both territories and organizations from the Happiness Management approach.

In terms of higher education, it is interesting that future university graduates know happiness management as an organizational and cultural value that will be very useful when implementing emerging and social governance models that promote emotional salary, innovation, or social marketing.


This special issue will bring together original research in the discipline of Happiness Management, where theoretical and empirical articles that fall within some of the following topics are addressed:
•    Sustainable and happy business ecosystems.
•    The role of social responsibility in the construction of organizational happiness.
•    Strategic Management Models located in Happiness Management.
•    Happiness at work.
•    The "Well-being State" in its social and / or environmental aspect, as a guarantor of collective happiness.
•    Social marketing and happiness.
•    Affective communication and job satisfaction.
•    The role of happiness in the virtuous circle of innovation.
•    Happiness Management in the post-Covid-19 era.
•    Happiness-entrepreneurship construct.
•    Happiness Management applications
•    Happiness as an indicator of the Sustainable Development Goals (SDGs)


Keywords: Happiness, Happiness Management, Well-being, Sustainability, Environment, Innovation, Creativity, Entrepreneurship, Assertive Communication, Social Marketing, Ecosystems, Covid-19.


Submission deadline: May 31, 2021.
Planned publication date: January 2022
Maximum length of papers: 6000-7000 words. Author guidelines can be consulted here
Submit your paper: https://mc.manuscriptcentral.com/cg

Guest Editor:
Name: Dr. Rafael Ravina-Ripoll
Affiliation: University of Cadiz, Cadiz, Spain
E-mail:  [email protected]

Co-Guest Editors:
Name: Dr. Luis M. Romero-Rodríguez
Affiliation: Rey Juan Carlos University, Madrid, Spain
E-mail: [email protected] 
Webpage: http://romero-rodriguez.com/

International Co-Guest Editor:
Name: Dr. Eduardo Ahumada-Tello
Affiliation: Universidad Autónoma de Baja California, Tijuana, B.C., México
E-mail:  [email protected] 
Webpage: http://www.eduardoahumada.com