India Case Studies

List of case studies by year

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2020

Title Date published
Bright Soluble Private Limited: a case study on accounting process 15-May-20
Amtek Auto debacle: financial statement analysis 30-Apr-20
Sunshine Fastech Pvt. Ltd.: working capital financing decision 30-Apr-20
“Yes Madam”: digitized services right here and right now 11-Apr-20
Resource cell for juvenile justice: challenges of motivation of social workers 09-Apr-20
Oil India Limited – overcoming the challenges in competency planning 29-Mar-20
Archies limited: where have all the feelings gone? 13-Mar-20
IKEA Inc.: the India way 06-Mar-20
Advertising or branding: it is different 14-Feb-20
Collective resistance to collective collaboration: a leader’s introspection 03-Feb-20
Making of an entrepreneur: a journey with leather – MVR Leathers 23-Jan-20
Born on the internet, how should Suta grow? 04-Jan-20
Jugnoo: expansion or consolidation 02-Jan-20
Sangeeth Varghese: a dilemma of democratization and detachment 02-Jan-20

 

2019 

Title Date published
AGROY: creating value through smart farming 13-Dec-19
KnoDues – a start-up with a solution to India’s split-expenses problem 12-Dec-19
Rethinking Quatrro’s execution strategy: capturing the small and medium-sized enterprise market 12-Dec-19
Jallikattu – beyond a heroism sport for SKCRF 29-Nov-19
Vodafone India: the Indian wireless industry 21-Nov-19
Bharatiya Yog Sansthan: reshaping society through Yog 15-Nov-19
Mindtree: hostile takeover bid by Larsen and Toubro 15-Nov-19
Feasibility of drone integration as last mile delivery 04-Nov-19
ZeNXL express logistics: route optimization 04-Nov-19
Accident at Vidyalaya School – an ethical dilemma 19-Oct-19
Aryan cabs: leveraging it for rural connectivity 13-Sep-19
Rolling drops: Nilkamal Wello Water Wheel 13-Sep-19
Sustainability issues in freshfruggies: hyperlocal fruits and vegetables delivery model 13-Sep-19
Bhuira Jams: changing lanes to break logjam 23-Aug-19
Establishing a start-up in Saudi Arabia: the Innosoft story 13-Aug-19
General equity vs DVR share of Tata Motors: investors’ dilemma 13-Aug-19
Accurate arc: to grow or not to grow? 25-Jul-19
Framework contracts for medicine inventory management in public healthcare 09-Jul-19
The nemesis who stood tall: a tale of governance and leadership 09-Jul-19
Bhushan Steel: a creditworthy company turned insolvent 23-May-19
Seeking the next wave of growth in a dynamic business environment: a case for Nitor Infotech Pvt. Ltd. 23-May-19
Sahaj Crafts: the challenge of alleviating poverty in Western Rajasthan 08-May-19
Sukhpal Dairy Farm: considering customer engagement-based growth options 15-Apr-19
Mission K-54: turning around the US$3bn Indian auto major – Ashok Leyland 12-Apr-19
V-Xpress: B2B marketing in the logistics industry 18-Mar-19
Faizal & Shabana Foundation: a venture philanthropic approach to education 06-Feb-19
From baby boomer to millennials: the changing flavor of entrepreneurial traits 29-Jan-19
Green Agrevolution Pvt Ltd: delivering 360° “seed-to-market” solution 18-Jan-19
THANKYOU: from waste to resource 18-Jan-19
Volunteer educational initiative for undocumented immigrants’ children 14-Jan-19

2018 

Title Date published
Termination by Mistake, Contract Terms and Damages: Bunge SA v Nidera BV 18-Dec-18
POSCO’s great Indian fiasco 12-Dec-18
Learning from another SBU: strategizing growth at SEE-Tech 07-Dec-18
Trading derivatives options contracts: the associated risk and potential 04-Dec-18
A business incubating unit to sustain technology transfer: Vyas’s Dilemma 21-Nov-18
Vodafone-Idea merger: emergence of a telecom giant amidst predatory price wars 12-Nov-18
Polaris India International: moving boundaries 08-Nov-18
“Anjaneya” health drink: re-positioning dilemma 02-Nov-18
Chandra Shekhar Ghosh: founding Bandhan 02-Nov-18
Havells India Ltd: QRG foundation on the cross road 29-Oct-18
Naturo products – sales and distribution management 29-Oct-18
Reward encourages beast.....oops, best! 29-Oct-18
Suntej Engineering: a struggle to stay afloat in the face of competition 29-Oct-18
Corporate governance failure at Ricoh India: rebuilding lost trust 04-Oct-18
Sonalika’s foray into passenger vehicles 27-Sep-18
Samosa Singh: the fast food of India 26-Sep-18
PKC Laundries: a start-up business at the crossroads 24-Sep-18
Taj hotels, palaces and resorts: the road ahead 24-Sep-18
The Muktangan story (Part A): an organizational study and The Muktangan story (Part B): winds of change 24-Sep-18
Workplace discipline for an employee’s resilience at Indian bank 24-Sep-18
Aditya Birla Money: developing options of investment strategy 20-Sep-18
Entry of Reliance Jio in the telecom industry: a ripple in the ocean 20-Sep-18
Wockhardt Limited: will it rise from the ashes? 10-Sep-18
Contrasting ideologies between generations in Sree Subramania Ayurvedic Nursing Home – a 400 year old family owned organization 04-Sep-18
Tata: the biggest boardroom coup 04-Sep-18
Digital Empowerment Foundation’s Chanderiyaan Project: linking the poor producers with the market using ICT 23-Aug-18
Turnaround of struggling plant of DJSL Limited: capital investment or operational improvement 23-Aug-18
Amazon India’s “Apni Dukaan”: branding strategy 20-Aug-18
Are we ready? 20-Aug-18
Wonder Pedicabs: leisure rickshaw rides 20-Aug-18
Ryan's Dilemma 12-Jul-18
Air Asia India 2017 26-Jun-18
Marico – competing with an innovative business model 26-Jun-18
McDonald’s India – plotting a winning strategy 26-Jun-18
Responding to 4G telecom pricing war: ignore, accommodate or retaliate 26-Jun-18
Health Zone: the solution to slimming, fitness and beauty care 22-Jun-18
Achieving success in the Digital Equalizer Program through project management 21-Jun-18
Baahubali’s Kattappa: servant leadership in practice 20-Jun-18
Does forecasting have all the answers? A case study of elections in India 20-Jun-18
Industrial relations (Union) issues at Asian Paints Ltd. 20-Jun-18
Weekend Works: Junkart at a crossroads 20-Jun-18
“Fit in” fitness point 19-Jun-18
Board stoops to conquer the CEO: end of a power struggle 19-Jun-18
Crowdsourced fashion designing of Hashboosh.com: the sustainability dilemma 19-Jun-18
Robert Bosch Engineering, India – prospecting a smart future 24-May-18
Transformation of public distribution system in Chhattisgarh: Dr Raman Singh’s leadership 24-May-18
Get “Roposo”: the fashionable social media 23-May-18
Jigsaw Academy: outreaching the analytics market 08-May-18
Yellow card: U.S. Women’s Soccer seeks pay equity 08-May-18
Keggfarms Pvt. Ltd: a social enterprise and a way of life 19-Apr-18
Contractual Damages: Kailash Nath Associates v Delhi Development Authority 02-Apr-18
efin Recruiters: at the crossroads of the Indian RPO Industry 27-Mar-18
The Bake Collective – making a delicious difference 27-Mar-18
Online restaurant entrepreneurship: the story of Holachef in an increasingly digitalized India 26-Mar-18
Ousting Conditions and Warranties (Buyer's Rights): The Mercini Lady Case 14-Mar-18
Quandary of a social entrepreneur 19-Feb-18
Gokuldhaam Society: a case on transportation planning 06-Feb-18
Indian PharmaChem: a resource allocation peccadillo 06-Feb-18
Transforming an organization into a learning organization: Liberty Shoes Ltd, Karnal Unit 25-Jan-18
The Airport Authority of India Case: Public Corporations and the Fundamental Rights 19-Jan-18
Rajan Overseas: An Entrepreneurial Quest for Growth 08-Jan-18
Paytm’s wallet business: on a growth trajectory or suicide mission? 02-Jan-18
Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth 01-Jan-18

2017 

Title Date published
Dr. Lal Pathlabs (A) 20-Dec-17
Dr. Lal Pathlabs (B) 20-Dec-17
Gramshree, Ahmedabad: EmpoweringLow-Income Women Artisans 20-Dec-17
Zee Films and the BCCI: The Award of Broadcasting Rights 04-Dec-17
Too little, too late? Role of credit rating agencies in the Amtek AUTO default 13-Nov-17
Codezin: braving the startup storm 07-Nov-17
Fixed assets management of Larsen & Toubro: stability vs stagnancy 06-Nov-17
Memorable Shaadi 06-Nov-17
Battle of Forms: Butler Machine Tool Company Limited v. Ex-Cell-O Corporation 01-Nov-17
Formation of Contracts: Gibson v. Manchester City Council 25-Oct-17
Love plastic: Ashiyana Pipe’s journey to redefine the positioning of plastic 20-Oct-17
Patanjali’s marketing mix: the monk’s new Ferrari 20-Oct-17
Polaris India: riding ahead in an alternative market 20-Oct-17
Retaining competitive advantage in commodities 20-Oct-17
Dr. Janel Jeyapaul v. SRM University: Private Organisations and Public Rights 26-Sep-17
“Tata i-Shakti” to “Tata Sampann”: rebranding or repositioning? 05-Sep-17
Rivigo 29-Aug-17
The Ajay Hasia Case: Society and the Fundamental Rights 29-Aug-17
Drivers420.com: Organizing drivers recruitment for transporters 28-Aug-17
Gender effects on impulse buying behavior 28-Aug-17
Market development through integrating value chains – a case of Patanjali Food and Herbal Park 28-Aug-17
Co-creating value and developing social capital: Centre of Science for Villages (CSV), Wardha 18-Aug-17
OYO Rooms: providing affordable hotel stays 01-Aug-17
Dainik Bhaskar: live no negative 31-Jul-17
What happens “NEXT”? 31-Jul-17
CSR in village school: challenge after success 28-Jul-17
HFCL: valuing a high growth company 28-Jul-17
Kannada movie industry in India: strategies for survival 28-Jul-17
NCR hospital: turnaround dilemmas of a leader 28-Jul-17
Anju Pharmaceuticals: riding the herbal wave 24-Jul-17
Ahmedabad Peoples Urban Co-operative Bank in Liquidation 12-Jul-17
ePuja: Seek, Discover, Get Blessed 12-Jul-17
Social entrepreneurship with vedic wisdom 03-Jul-17
COMFED: the new challenges of diversification 24-Jun-17
Aileron lighting: the sales promotion question 22-Jun-17
Decisional dilemma in maintaining industrial peace in PSU in India 19-Jun-17
Hockey India league: remnants of India’s long lost glory 19-Jun-17
Compressors Asia Limited: transformation to project marketing firm? 05-Jun-17
Dilemma of “Make in India” for Dalmec industrial manipulator S.P.A, Italy 05-Jun-17
Equity research and valuation: Jet Airways 05-Jun-17
Overcoming the HR challenge: a case of merger of Kotak Mahindra Bank and ING Vysya Bank 05-Jun-17
Communicative sensitivity in palliative care: a case on the “Happiness Angels” of Rajbala Foundation 03-Jun-17
Patanjali: an Indian FMCG on growth path 03-Jun-17
Milky Moo: spreading the Milk Mantra 02-May-17
Mio Amore: surviving brand change in transition economy 19-Apr-17
Dainik Jagran: sustaining leadership in the newspaper industry 11-Apr-17
Attention Passengers: Your Flight has been Delayed 01-Apr-17
Online Pricing Mistakes 31-Mar-17
Candy Confectioneries Pvt Limited (CCL) 30-Mar-17
Incubator or accelerator – a tech start-up’s dilemma 24-Mar-17
Naini Papers: capacity dilemma 22-Mar-17
CORE PDS: empowering the poor 21-Mar-17
FATMOLS lodges of Zambia: reaching international travelers 21-Mar-17
Daily bread – a gourmet pursuit 06-Mar-17
Performance management system – Core Business School 06-Mar-17
Restructuring at Suzlon Energy Ltd 06-Mar-17
Akshaya Patra (Bhilai): purchasing and supply management 11-Jan-17
Niyogi books: making a difference in the Indian book publishing industry 11-Jan-17
Social Transformation of Indian Tribal Community: Unlocking the Potential by Healthcare 10-Jan-17
Hind Tea Pvt Ltd - Transitioning Across Generations 04-Jan-17

2016 

Title Date published
Himalaya: head-to-heel herbal healthcare 29-Nov-16
Distromed Bioclean Pvt. Ltd. 28-Nov-16
Maggi Noodles: Challenges of Total Recall in India Managing Corporate Environment 23-Nov-16
GMR KUAEL: The Longest Road PPP 18-Nov-16
When debt comes knocking 15-Nov-16
CSR as a strategy in Tata Power Delhi Distribution Limited 09-Nov-16
The future of petroleum business at RIL – to stay or to exit 09-Nov-16
OSCAR Foundation: empowering lives through football 27-Oct-16
Drivers420.com: Organising Transporters 26-Oct-16
Private label outsourcing at MegaTex – necessity, accessory or a parasite? 18-Oct-16
Shradhanjali.com: New Address for Memories of our Ancestors 10-Oct-16
An analysis of financial inclusion initiatives at Odisha Gramya Bank 23-Sep-16
Royal India food retail: struggling to stay fresh 21-Sep-16
SMCH – the innovative pediatric care hospital from India 17-Sep-16
Selling groceries through the cloud in a Tier II city in India 15-Sep-16
LV Prasad eye institute: managing corporate social responsibility partnerships 07-Sep-16
Value based e-health care – a case study of Tata Memorial Centre 07-Sep-16
The redBus in Saga: Managing the Start-up Acquisition Phase 10-Aug-16
Indian Railways – World’s largest commercial employer’s social capital inventory 04-Aug-16
SEWA-competing in the Chikankari market 18-Jun-16
First Telecom – India 2.0 strategy 16-Jun-16
Future Group’s new move: Big Bazaar Direct 15-Jun-16
My experience of laptop purchase 15-Jun-16
AaramShop.com reinventing the e-grocery wheel in India 14-Jun-16
Strategic management in cartelized environment: case of Hisham Packaging, Dubai 14-Jun-16
IFA’s expansion in Asia – destination India 08-Jun-16
Improving customer satisfaction by increasing the reach: Life Insurance Corporation of India 06-Jun-16
Case B (Sequel) – GMR: deciding future alliance strategy for airports 03-Jun-16
Hyundai Motors India Limited: positioning towards market leadership 06-May-16
WaterHealth International in India: crafting sustainable solutions for potable water 05-May-16
An investment decision dilemma 02-May-16
Case A- GMR: diversifying for growth Case B (Sequel) – GMR: deciding future alliance strategy for airports 02-May-16
Evo TV 02-May-16
From chaos of steel cycles to the promise of “Joy of Building”: Tata Tiscon eyeing the next big leap 02-May-16
A-CAT’S health: operational parameters 29-Apr-16
Cost of employee loyalty@Anand Finance 29-Apr-16
Delhi traffic police: social media for better traffic management 29-Apr-16
Indian Railways: rail ways for Indians 29-Apr-16
Crafting a Vision and Mission Statement for the Competition Commission of India 31-Mar-16
Dadri Power Plant of National Thermal Power Corporation Limited 31-Mar-16
JSW Steel's Ispat Acquisition(A): The Opportunity 31-Mar-16
JSW Steel's Ispat Acquisition(B): The Setback 31-Mar-16
JSW Steel's Ispat Acquisition(C): The Turnaround Strategy 31-Mar-16
Shivani Carriers Pvt Ltd: Managing Employee Motivation at the Bottom of the Pyramid 31-Mar-16
Howzzat? 29-Mar-16
Knowledge Management at Tata Chemicals, Mithapur 29-Mar-16
Accuflow-Commercialization Deal 16-Feb-16
Rotary Club of Madras: Open Defecation Free Communities Project 16-Feb-16
UCO Bank - Strategic Renewal 02-Feb-16

 

2015 

Title Date published
Avtar I-WIN: creating flexi-careers 03-Dec-15
Great Northern Iron Ore Properties 01-Dec-15
Cognizant India: reinventing the value proposition 26-Nov-15
Medknow Publications: a success model in the digital era 26-Nov-15
MocDoc.in: Choreographing online healthcare kingdom 26-Nov-15
Nisarg Nirman: the social farming venture from India 26-Nov-15
Unforeseen bumps on the road of entrepreneurship 26-Nov-15
Critical design characteristics for online retail stores in India 17-Nov-15
SADRAG: NGOs with organizational growth challenges 17-Nov-15
Tata Wiron: branding galvanized wires 17-Nov-15
Yes Bank: bringing sustainability in agriculture through Public-Private Partnerships (PPPs) 17-Nov-15
Airosonic Travels Private Limited: staying competitive through IT development 16-Oct-15
Reviving the brassware industry in Moradabad, India 16-Oct-15
Yes Bank: Innovation in money transfer 16-Oct-15
The voice of the customer in the design of organized retail stores 14-Oct-15
BloodConnect: enriching lives 28-Sep-15
Micromax Informatics Ltd: Marketing strategy for emerging markets 28-Sep-15
PN Rao Fine Suits: nine decades of family business 28-Sep-15
The power shift: will it help? Micro privatization of power distribution business 28-Sep-15
It's not just a cup of “tea”: building consumer brand relationship 24-Sep-15
Agarwal Packers and Movers Limited: From Customer Feedback to Logistics Design Innovation 18-Sep-15
ALLISCO: pricing multiple joint products 10-Jul-15
Public private partnership in Delhi Tourism – a case study of Delhi Tourism and Transport Development Corporation (DTTDC) 10-Jul-15
The journey of Chumbak: from mail to mall – leveraging social media networks for on-going dialogue with customers 10-Jul-15
Financing the foreign trade: the case of an India textile exporter 09-Jul-15
KKCL: exploring growth opportunities 09-Jul-15
Mahindra Powerol: powering entrepreneurial growth within a corporate group 09-Jul-15
Delhi Airport Metro: PPP in Distress 06-Jul-15
Ispaat Parivahan Limited: Additional Fleet Acquisition 01-Jul-15
Ratna Sagar Private Limited 23-Jun-15
Tata McGraw Hill Education Private Limited 23-Jun-15
RedBus: looking up to the clouds 22-Jun-15
Dr. C.F. Shah and his Innovations 12-Jun-15
GiveIndia - The Business of Philanthropy 12-Jun-15
IFCI Limited (B) 12-Jun-15
Starbucks - 2007 28-May-15
Mayaderm 26-May-15
Coastal Gujarat Power Limited 23-Apr-15
Hero Honda: Split Wide Open 22-Apr-15
The CAT Project 22-Apr-15
Tyranny of the Dominant Shareholder: Hobson's Choice before ONGC Board 22-Apr-15
Managing the women managers: a case study of paper bag makers 16-Apr-15
Maruti Manesar lockout: the flip side of people management 16-Apr-15
PUKAR: an “Alice” in Wonderland 16-Apr-15
Renault Duster: dusting away competition or facing a dust storm? 16-Apr-15
The HR manager who proved his worth 16-Apr-15
CSIR-Tech Private Limited: Facilitating Lab to Market Journey 07-Apr-15
Aava Natural Mineral Water (A) 31-Mar-15
Aava Natural Mineral Water (B) 31-Mar-15
The Mispriced ADRs of Allied Irish Bank 31-Mar-15
Traditional Way of Learning Ayurveda and Practising It: A Dialogue with Vaidya Bhaskarbhai Hardikar 31-Mar-15
RentYourFashion.Com (A) 30-Mar-15
RentYourFashion.com (B) 30-Mar-15
RentYourFashion.Com (C) 30-Mar-15
RentYourFashion.com (D) 30-Mar-15
Data Warehousing and Multi-Dimensional Data Modeling 25-Mar-15
A Training Delivery Faux Paus: Daily Diary of a Trainer 18-Mar-15
CWP - Creating Consumer Insights 16-Mar-15
Loreto Day School, Sealdah 16-Mar-15
Malviya Nagar Water Services Private Limited 16-Mar-15
Won't Cry Over Spoilt Milk: Amul's Response to Customer's Complaint on Social Media 11-Mar-15
Fastrack: pushing the boundaries of brand extension 03-Mar-15
Innoz Technologies: the powerhouse of innovation 03-Mar-15
Intrim Business Associates: taking on global consulting goliaths 03-Mar-15
Maruti Suzuki India Limited: the Celerio 03-Mar-15
The changing dynamics in the worldwide mobile phone market: creating excellence through innovation management and collaborative relationships 03-Mar-15
Micromax at a Crossroads 15-Feb-15
Villgro Innovation Marketing Private Limited: Building last mile delivery model using entrepreneurs 09-Feb-15
OGQ: The Quest for Gold: It takes 6 grams of gold to lift the worth of a nation 15-Jan-15
GE in India: Changing Healthcare 07-Jan-15

 

2014 

Title Date published
Regency Hospital Limited (B): The Road Travelled 10-Dec-14
Empowerment or exploitation: the case of women employment system in India's textile and clothing industry 26-Nov-14
Flipkart: journey of an Indian e-commerce start-up 26-Nov-14
Integration challenges at Trident Chemicals Limited 26-Nov-14
Storm – the story of OrangeInc 26-Nov-14
Xplant: entrepreneurship challenges for student entrepreneurs 25-Nov-14
MSGF: A Checkered Saga? 14-Oct-14
Customer acquisition at Abhyudaya Co-operative Bank Ltd 08-Oct-14
Dr Reddy's Laboratories Ltd.: creating a competitive advantage through an empowered workforce 08-Oct-14
First Telecom: Insourcing vs. Outsourcing 08-Oct-14
Millennium Company Ltd: overcoming tough times 08-Oct-14
Setting-up schools of excellence: the role of public private partnerships in emerging economies 08-Oct-14
Transforming a vocational centre to a management institute: a case study on Carreograph 08-Oct-14
A dilemma of terracotta professional – the case of implementing information systems in a terracotta unit 01-Oct-14
Decoding the strike at Bajaj Auto's Chakan plant: a negotiator's framework 01-Oct-14
The financial viability of the Yamuna Expressway 01-Oct-14
Enercon India v. Enercon GmbH: Concluded Contract, Arbitration and Intellectual Property 14-Sep-14
Easy access: a case study on rural marketing 01-Sep-14
Evaluating the business value of IT requirements 01-Sep-14
Stahmann Farms 24-Aug-14
Bharat Heavy Electricals Ltd.: growth strategies for the future 11-Aug-14
Dove hair oil: marketing in India 11-Aug-14
Radiance: transaction level pricing in the Indian fireworks industry 11-Aug-14
The Indian airline industry – will the flight be smooth? 11-Aug-14
IHCL's menu of hotels: competing for the Indian hotelscape 01-Aug-14
Aachi – spicing up a growth trajectory 29-Jul-14
Miraaya: the trendy women's wear brand 29-Jul-14
SAP Labs India: co-innovation in public procurement system 29-Jul-14
Force Automotive – breach of code of conduct 14-Jul-14
Knowledge management practices of an IT company 14-Jul-14
Made in India: Cisco reroutes innovation 14-Jul-14
Mysore Sandal Millennium, the launch of India's most expensive soap 14-Jul-14
Surviving challenges: a case of DK Exports on family business 14-Jul-14
Sethusamudram Shipping Canal Project: In Need of Divine Intervention 10-Jul-14
Karaikal Port Private Limited 07-Jul-14
Spectrum Management in India (A) 30-Jun-14
Spectrum Management in India (B)1 30-Jun-14
From Hero Honda to Hero V/s Honda in the Indian Market: Creating New Consumer Memories and Perception 05-Jun-14
Natural Gas Pricing in India 26-May-14
Supertech Twin Towers 15-May-14
Delhi Airport Metro Express Private Limited 12-May-14
Corporate governance scandal at Satyam Computer Services Ltd 01-May-14
Spark Publishing and Printing House: Short-Run Managerial Decision Raises a ‘Hamlet-Like’ Dilemma (SPPH) 24-Apr-14
ABC's Search for the Pied Piper of Consultant 08-Apr-14
Amul – 2014 07-Apr-14
Cerenity Sanitizer: Marketing Research for New Product Launch (A) 31-Mar-14
Cerenity Sanitizer: Marketing Research for New Product Launch (B) 31-Mar-14
Innovations in Talent Building: Kaivalya Education Foundation 31-Mar-14
Sahara, SEBI and SC Saga 31-Mar-14
NASSCOM: Is it time to retrospect and reinvent 27-Mar-14
Exporting the Golden Bean 07-Mar-14
Hero cycles: operating breakevens 05-Mar-14
Rising from the ashes: Satyam's story 21-Feb-14
The damned dam 18-Feb-14
Revenue Management in India: The Pioneering Story of Implementation in Taj Group of Hotels in India 14-Feb-14
Ramesh's Dilemma: Dealing with variable EMI 30-Jan-14
The National Spot Exchange Limited: The Sordid Saga 30-Jan-14

 

2013 

Title Date published
Jaipuria Institute of Management, Lucknow 23-Dec-13
Lance Armstrong : Athlete, Philantropist, and Cheat 12-Dec-13
Infosys Limited: is it still the Indian IT bellwether? 20-Nov-13
A messy picture 19-Nov-13
Mountain Dew 19-Nov-13
Reboot Systems: bridging digital divide – the green way 19-Nov-13
Royal Enfield motorcycles: reviving the brand 19-Nov-13
Trustee meeting: where did Mukti go wrong? 19-Nov-13
Vikas Spool Private Limited 19-Nov-13
FragraAroma – accord in business, concord in family 18-Nov-13
Launch of Roulette – a premium brandy in India by JDPL 18-Nov-13
Meru Cabs: past perfect and future tense 18-Nov-13
ABC Development Organization 14-Nov-13
Economics behind the internationalization of Biocon India Ltd 14-Nov-13
EHBH Pvt. Ltd – a step towards creation of a unique business model 14-Nov-13
Global outsourcing - USTC's entry into India: HR issues 14-Nov-13
Human resource management in the changing business environment of the Indian construction industry: a case study 14-Nov-13
Marketing brand Aava: not as simple as water 14-Nov-13
Maruti Ertiga launch in India by new category creation 14-Nov-13
Mumbai Indians: a case on social media marketing 14-Nov-13
Practo Technologies: the online way of life! 14-Nov-13
Entrepreneurship and engineering: the triumph of All India Warehousing Private Ltd 10-Oct-13
Proctor & Gamble v/s Colgate - 2003: An Exercise in Competitive Dynamics 28-Aug-13
Fisheries Department - Government of Mizoram 16-Aug-13
Ranjan and Platinum Card 13-Aug-13
Sydos Computers 31-Jul-13
Hedging Cross Border Commodity Price Risk 24-Jul-13
MotherRock LP: Natural Gas Calendar Spread 24-Jul-13
Mercury Global Corporation Challenges of Designing Effective Off shore Delivery Organizations in High End Services 04-Jul-13
Pitfalls in Single Stock Futures 02-Jul-13
After 12 28-Jun-13
Anand Automotive Limited: leadership development process for creating strategic impact 28-Jun-13
Can Bharat Bazar sustain its growth? The story of an Indian retail giant 28-Jun-13
Customer retention at Hyundai Motor India Ltd 28-Jun-13
Ocean World Water Park: destination marketing challenge 28-Jun-13
Tata Power Ltd: innovation in financing growth 28-Jun-13
Transcribe and Tally: jugaad in action 28-Jun-13
Value communication: low-cost marketing initiatives for “Guru Ki Bani 58282” 28-Jun-13
ABS Tyres 27-Jun-13
Railroad Laundry Service 27-Jun-13
The Cable Contract 27-Jun-13
SpiceJet Big Sale Offer – Adding Spice to Air Travel 06-Jun-13
Aavaran: creating niche through contemporary traditional textiles 24-May-13
Anandam's woodstove technology 24-May-13
Bharat Tobacco: vendor selection and vendor rating 24-May-13
Customer centricity for growth – Yes Bank experience 24-May-13
Sustainability as an imperative and an opportunity: the case of Infosys Limited 24-May-13
World is classroom: the case of Univexcellence.com 24-May-13
Yo Bikes: Pricing of Electric Scooters 22-May-13
JPMorgan Chase and the London Whale 06-May-13
Frankies for You (FFY) 29-Apr-13
Susan's Dilemma 22-Apr-13
Fiat: a good product with a wrong strategy 19-Apr-13
I have a dream: Ayuvayur Pharmaceuticals 19-Apr-13
The Odyssey of Savita and Krishna 05-Mar-13
Regional Management Institute – An Informal Round Table 24-Jan-13
Tata Sons Limited - 2010 18-Jan-13
Creating Synergies for Business Transformation: Brigade Enterprises Limited 16-Jan-13
Bharadwaj Aushadalay 10-Jan-13
Learning Ayurveda: The Guru-Shishya Way A Dialogue with Rajvaidya Dhanshankerji G. Pandit 10-Jan-13
Hedging with Target Redemption Forward 01-Jan-13
Performance Evaluation System in Hassia Packaging Pvt. Ltd. 01-Jan-13

 

2012 

Title Date published
GMR in Maldives: Babe in the Woods? 21-Dec-12
Lupin’s Foray into Japan 27-Oct-12
Shraddhanand Mahila Ashram: a quest for a future filled with dreams 19-Oct-12
“Doing” the act: Lenovo and corporate reputation 17-Oct-12
Automating attendance recording of contingent labours at a large construction site 17-Oct-12
Daiichi Sankyo's generic (mis) adventure: the Ranbaxy takeover 17-Oct-12
Dilemma in hiring 17-Oct-12
Drop-offs in the Asian electronics market: unloading Bolipps and Canssonic 17-Oct-12
Fast Trax – the Indian QSR chain 17-Oct-12
Feeding the hungry surfers: www.justeat.in 17-Oct-12
Financial turnaround of Indian Railways (A) 17-Oct-12
Financial turnaround of Indian Railways (B) 17-Oct-12
Financing technology startups: an entrepreneur's dilemma 17-Oct-12
Global Synfuels' financial and strategic appraisal of a coal-to-liquid project 17-Oct-12
Janalakshmi Financial Services Private Limited: strategic innovation to achieve financial inclusion 17-Oct-12
Never innovate to compete rather innovate to change the rules of the game 17-Oct-12
Ommune IT Solutions: make or break 17-Oct-12
Partnering for business transformation: the Wipro Consulting Services story 17-Oct-12
Phanindra Sama: founding redBus 17-Oct-12
ProdVal – production challenges! 17-Oct-12
Satya Bharti School Program: the kaizen way 17-Oct-12
Should “Tbgo” be dropped from UCF's product portfolio? 17-Oct-12
Social media marketing at Reebok India — the dilemma of ROMI and beyond 17-Oct-12
Supply issues in ACPL – an electrical manufacturing company 17-Oct-12
Taj: I will prevail. Exemplifying customer service in times of crisis 17-Oct-12
Tax me not: Vodafone's plea to India 17-Oct-12
The Indian television broadcasting industry 2012 17-Oct-12
To die with dignity — hospice care for the poor in India 17-Oct-12
Training and development at BPOLAND 17-Oct-12
VNFPP Ltd: using holistic marketing in a small enterprise context 17-Oct-12
Vodafone marketing communications 17-Oct-12
Welcome to Pointsoft family 17-Oct-12
“One life, one chance”: Cordlife Sciences India Pvt. Ltd. Preserving the precious gift 26-Sep-12
HCL Care: harnessing the out of warranty ICT service market 26-Sep-12
KK Metals: CNC process costing 26-Sep-12
Marketing and production conflict at Dandiraz Electrical Company, Zimbabwe 26-Sep-12
Freedom of Speech and Expression Threatened in India: Recent Events 18-Sep-12
Delhi Metro Rail Corporation's Communication with the Media 27-Aug-12
Health Pharma: managing supply chain 13-Aug-12
Soliton Technologies – financing growth in uncertain times 13-Aug-12
Kesineni Tours and Travels 10-Aug-12
Magic Films: the case of an Indian start-up 10-Aug-12
Team Computers: positioning to grow 10-Aug-12
Max-Value Stores, Inc.: Financial Reporting of Gift Cards 12-Jul-12
Outdoor experiential training as a catalyst for success 10-Jul-12
Europa: Managing Growth 04-Jul-12
A day to remember! 25-May-12
Coping with capacity expansion: Go-Goal Hydro's panache 25-May-12
Performance management at Bolts' convenience stores 25-May-12
Tata Power Delhi Distribution Ltd: measuring beyond the metrics 25-May-12
“They don't just cater, they care” – a case on Sakthi's Kitchen Pvt Ltd 09-Mar-12
Buyer-seller relationship – challenge in export marketing for The Handicrafts and Handlooms Export Corporation (HHEC) 09-Mar-12
Managing natural gas business: a case of Bharat Natural Gas Company Limited 09-Mar-12
Innovative Always 10-Feb-12
Tihar Jail Products – Branding, Distribution and Communication Strategy 01-Jan-12

 

2011 

Title Date published
Ongc-Sumitomo: Avoidable Long Legal Battle 15-Nov-11
Prayas by Sanofi-Aventis in India: Making Healthcare Accessible to the Bottom of the Pyramid 14-Nov-11
Accidental Entrepreneurs: Kwench Library Solutions 01-Nov-11
Alpha: en route from “Power”‐less to “Power”‐ful 01-Oct-11
Corporate brand building at SRF: challenge of selecting the brand consultant 01-Oct-11
FieldTurf Tarkett India: challenges and opportunities in new markets 01-Oct-11
Financial closure of Bengaluru International Airport Limited 01-Oct-11
GOONJ: the power of cloth 01-Oct-11
Punascha: marketing strategies of a Bengali publisher 01-Oct-11
Reaching the bottom of the pyramid: micro life insurance in India 01-Oct-11
Round two: repositioning the Tata Nano 01-Oct-11
VSL collaborative online business events 01-Oct-11
Affordable solar solutions to replace diesel gensets 01-Jul-11
Aztec Fluids & Machinery: issues in managing growth in India 01-Jul-11
Ballarpur Industries Ltd: aligning marketing strategy in a turbulent environment 01-Jul-11
Bharat Petroleum Company Limited's (BPCL), India one-stop truck shop (OSTS) retailing format 01-Jul-11
Can Bilcare's anti-counterfeiting technologies handle the menace of counterfeit? 01-Jul-11
GOONJ – success through innovation 01-Jul-11
PETAWRAP: the Indian grilled wraps 01-Jul-11
SELCO: lighting rural India 01-Jul-11
Synergy between ISA and manual auditing practises at Jain Chowdhary & Company, India 01-Jul-11
The Oberoi resorts: luxury redefined 01-Jul-11
The Yumana Expressway 18-May-11
Arihant Retail, Chennai 29-Apr-11
Enabling excellence in operations through technological innovation 01-Apr-11
Green management and environmental sustainability: a case of ITC Green Center 01-Apr-11
Leading change: story of Mumbai Rail Vikas Corporation 01-Apr-11
BAJAJ-TVS Patent Dispute 31-Mar-11
“Race”-ing ahead! – Just a storm in the tea cup? 01-Jan-11
ABIL's dilemma: to brand or not to brand in India 01-Jan-11
BBMCI: setting up a distribution channel in India 01-Jan-11
Conglomerate diversification through cross-continent acquisition: Vedanta weds Cairn India 01-Jan-11
Culture, career and more: the case of Dilip Roy at IHI (India) Pvt. Limited, a subsidiary of Itsun China 01-Jan-11
General Motors India (2009) 01-Jan-11
Ginger – Smart Basics™ 01-Jan-11
Halonix Limited – the product portfolio dilemma 01-Jan-11
Launch and closure of an Indian cement plant: Decision making at Arco Ltd and EGL, its Associate 01-Jan-11
LifeSpring Hospitals: a social innovation in Indian healthcare 01-Jan-11
Prabhar Oil Company, and distribution challenges in the Indian lubricants industry 01-Jan-11
RML: market intelligence in India with mobile SMS intervention 01-Jan-11
The glowing business growth and darkness beneath: Tirupur knitwear cluster of India 01-Jan-11
UST Global, India: delivering software service solutions 01-Jan-11