Reshaping Future Tourism through Innovation

Guest editor(s)

Submission Deadline Extended: 10th July 2023

The tourism and hospitality industry is committed to creating memorable experiences for travelers (Leung, 2019). Technology revolutionises the tourism industry and challenges the way we create valuable experiences to meet travelers’ fickle needs (Buhalis, 2019). Thus, innovation has been long embraced by the tourism and hospitality industry as a powerful tool to adapt to the ever-changing environment and market (Pikkemaat et al., 2019). Innovation is defined as the introduction of new products or services, the implementation of new processes, the opening of new markets, or the adoption of a new marketing or organizational method in business practice (Schumpeter, 1934). Innovation, especially technological innovations, is central to the success of tourism companies as it contributes to increasing productivity, profitability, and competitiveness (Buhalis, 2019; Tang et al., 2020).

The new decade 2020 started with a catastrophic event, COVID-19, which has had tremendous impacts on tourism (Zenker & Kock, 2020). The pandemic has accelerated paradigm shifts in behaviors, products/services, processes, marketing, and management in the tourism and hospitality industry (Zenker & Kock, 2020). As we now get through the pandemic, we witness new ways of thinking adopted, new patterns of behavior committed, new start-ups re-imagined, new creativity revamped, and new forms of solidarity emerged (Haywood, 2020). These prolonged impacts and changes challenge the competition landscape in the tourism and hospitality industry and put a spotlight on the need for innovation in re-envision future tourism (Jayawardena, 2022).

As facing new environments post-pandemic, we believe now is the time for academics and practitioners to reflect, re-explore, and re-examine the concept of innovation in tourism and explore how innovation could contribute to the future of tourism. There is obviously a considerable need for more knowledge on innovation within the tourism sector (Nunkoo et al., 2019). We believe this line of research would benefit the tourism and hospitality industry to adapt to the new normal post-pandemic and keep competitive advantages to shape the future of tourism.

 Tourism Review is developing a special issue dedicated to reshape future tourism through innovation, especially adopting innovation for post-pandemic recovery and growth in the tourism/hospitality industry, to be published in 2024. We hope to bring together all knowledge and expertise to support the global tourism and hospitality industry for a speedy, healthy, and sustainable recovery and shape a bright future for our industry. The special issue welcomes contributions that conduct state-of-art empirical and conceptual research to provide insights into all aspects of innovation as it paves the way for the prosper of the tourism and hospitality industry post pandemic. Multi-disciplinary and inter-disciplinary submissions are encouraged.

The range of sub-topics related to innovation and tourism includes, but is not limited to:

  • Digital innovation in tourism and hospitality;
  • Human innovation in tourism and hospitality;
  • Social innovation in tourism and hospitality;
  • Marketing innovation in tourism and hospitality;
  • Management innovation in tourism and hospitality;
  • Process innovation in tourism and hospitality;
  • Institutional innovation in tourism and hospitality;
  • Changing environments and new business models in tourism post-pandemic;
  • Innovation strategy in tourism and hospitality;
  • Innovation and sustainability in tourism and hospitality;
  • Driving force of innovation post-pandemic in tourism and hospitality;
  • New technology in future tourism;
  • New paradigm in future tourism.


Key Dates

  • Submission window open – January 1, 2023
  • Full manuscript submission – May 31, 202
  • Publication of special issue – 2024


Guest Editors

  • Dr. Xi Y. Leung – University of North Texas, U.S.A.
  • Dr. Garry Wei-Han Tan – UCSI University, Malaysia
  • Dr. Eduardo Parra-López – Universidad de La Laguna
  • Dr. Peter O’Connor – University of South Australia


Submission Guidelines

Submission deadline: Submit as soon as possible but before July 10, 2023.

Manuscripts submitted to this special issue must select correct issue (Reshaping Future Tourism through Innovation) when submitting to the online submission system on Step 5: Details & Comments.

If you have any questions, please contact Dr. Cece Leung, [email protected]

The manuscript submission link:

Author Guidelines: 


Tourism Review: 

The Clarivate Impact Factor is 7.689 (2021), up from 5.947 (2020), 2.908 (2019) and 1.06 (2018). It is a Q1 Journal and ranks the 10th top journal in the tourism and hospitality field.

The Scopus CiteScore grew from 2.1 in 2019 to 4.5 in 2020 and 8.2 in 2021. The Scopus CiteScoreTrackerJUNE2022 was 9.1.



Buhalis, D. (2019). Technology in tourism-from information communication technologies to eTourism and smart tourism towards ambient intelligence tourism: A perspective article. Tourism Review, 75(1), 267-272.

Haywood, K. M. (2020). A post COVID-19 future-tourism re-imagined and re-enabled. Tourism Geographies22(3), 599-609.

Jayawardena, C. (2022). Conclusion: what innovations would enable the tourism and hospitality industry to re-build?. Worldwide Hospitality and Tourism Themes, 14(6), 610-618.

Leung, X. Y. (2019). Technology-enabled service evolution in tourism: A perspective article. Tourism Review, 75(1), 279-282.

Nunkoo, R., Seetanah, B., & Agrawal, S. (2019). Guest editorial - Innovations in sustainable tourism research. Tourism Review, 74(2), 129-137

Pikkemaat, B., Peters, M., & Bichler, B. F. (2019). Innovation research in tourism: Research streams and actions for the future. Journal of Hospitality and Tourism Management41, 184-196.

Schumpeter, J. (1934). The theory of economic development Harvard University Press. Cambridge, MA.

Tang, T. W., Zhang, P., Lu, Y., Wang, T. C., & Tsai, C. L. (2020). The effect of tourism core competence on entrepreneurial orientation and service innovation performance in tourism small and medium enterprises. Asia Pacific Journal of Tourism Research25(2), 89-100.

Zenker, S., & Kock, F. (2020). The coronavirus pandemic–A critical discussion of a tourism research agenda. Tourism management81, 104164.