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Emerald Emerging Markets Case Studies

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The Singapore Management University and Emerald are delighted to announce the second SMU/Emerald Teaching Case Competition

This is the second competition in partnership with SMU and we encourage global submissions from experts on all areas of management.

Cases should be focused on organizations within Singapore and the wider Southeast Asia region. Cases should demonstrate clear learning objectives that are founded in business and management research. Teaching notes should accompany all submissions.

Submissions should be made via ScholarOne Manuscripts. When prompted, please select the SMU Competition 2014 as the issue to which you are submitting.

Deadline: Submissions should be made no later than 31st October 2014.

The prize

The winning case will receive an award of $1500; each author will receive a certificate of recognition from Emerald Group Publishing Limited and, subject to successful peer-review, have their case published as part of the Emerald Emerging Markets Case Studies collection.


Cases on the following and related topics are welcome:


  • Corporate Governance
  • Sustainability
  • Leadership
  • Communication
  • Human Resource Management
  • Entrepreneurship
  • Strategy
  • Marketing
  • Operations and Logistics
  • Management Science
  • Accounting and Finance
  • Tourism and Hospitality
  • Public Sector Management
  • E-business.

This is the second time that Emerald and the Singapore Management University have partnered together to encourage case writing in South East Asia. Submissions of teaching case studies with a South East Asian focus are still welcome for publication in EEMCS outside of this competition.

The 2013 competition

Last year’s competition winner was Professor Terence P. C. Fan of the Lee Kong Chian School of Business at the Singapore Management University, for his winning paper “‘Way Smarter’: Valuair in the Budget Airline Industry”. Professor Fan received a prize of $1,500 and publication in Emerald Emerging Markets Case Studies (EEMCS).

Professor Fan commented on his success:

"I thank SMU, the Centre for Management Practice, and the Lee Kong Chian School of Business for giving me the opportunity to work with world-class scholars and industry practitioners to develop and deepen our knowledge of Asia-specific management practices and experience. I’d also like to thank Emerald Publishing for their support and for contributing to this exciting academic development.”

Congratulations also went to Dr Srinivas K. Reddy of the Lee Kong Chian School of Business and Christopher Dula of the Centre of Management Practice, both at the Singapore Management University, for their highly commended case, “Gillette’s “Shave India Movement”: Razor Sharp against the Stubble”.

Compulsory submission criteria

Please read all the following before submitting:

  1. All cases should be in English.
  2. Submissions to be made to the SMU competition 2014 issue at:
  3. All cases [even if disguised] should be based on a real situation in a real company, with a clear decision-making situation, and prepared in accordance with the EEMCS case writing guidelines. Cases that are based on a real experience but using only secondary data do not require a case release form the company.
  4. Case studies submitted should not have been published before in their current or substantially similar form, or be under consideration for publication in any ISSN/ ISBN-registered publication or with any other case-centre. Please read our originality guidelines for more details.
  5. Submissions must comprise all of the following:
  • case study
  • case teaching note
  • case title page
  • signed consent to publish release forms from representatives of the organizations discussed within the case
  • Permissions documentation must be supplied for any content that is not of the author’s own making, including tables and figures from other sources. Please read Emerald’s permissions guidelines at the link below:
  • Full Harvard-style referencing must be used for secondary data sources.
  • Important note

    Cases will be automatically entered into the peer review process. Selected cases will be published in the Emerald Emerging Markets Case Studies [EEMCS] collection [ISSN 2045-0621].

    By participating in the competition, you are automatically agreeing to having your case study published in EEMCS, provided it is accepted for publication after peer-review and rounds of revision [if required].

    About the Singapore Management University (SMU)

    A premier university in Asia, the Singapore Management University (SMU) is internationally recognised for its world class research and distinguished teaching faculty.

    Established in 2000, SMU’s mission is to generate leading edge research with global impact and produce broad-based, creative and entrepreneurial leaders for the knowledge-based economy. It is known to be a pioneer in Singapore for its interactive and technologically-enabled pedagogy of seminar-style teaching in small class sizes which remains its unique hallmark.

    Home to about 8,000 students, SMU comprises six schools: School of Accountancy, Lee Kong Chian School of Business, School of Economics, School of Information Systems, School of Law and School of Social Sciences, offering a wide range of bachelor’s, master’s and PhD degree programmes in business and other disciplines.

    With an emphasis on generating rigorous, high impact cross-disciplinary research that addresses Asian issues of global relevance, SMU faculty collaborates with leading foreign researchers as well as partners in the business community and public sector through its research institutes and centres.

    SMU logo


    Recommended reading

    Teaching Case Submission Checklist

    Case writing guide by Ali Farhoomand, University of Hong Kong

    A simplified approach to writing case studies by Dr Melodena Balakrishnan, Chair of the Academy of International Business, MENA chapter and Regional Editor Middle East, Emerald Emerging Markets Case Studies.

    How to write a teaching note by Professor Leif Sjoblom, IMD, Switzerland, Emerald Regional Editor – Africa



    If you have any questions or would like additional information please contact:

    Jamie Allen
    Editorial Assistant (Professional Markets)
    [email protected]

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