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Emerald Emerging Markets Case Studies

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Emerald and Singapore Management University are delighted to announce the results of the SMU/Emerald Teaching Case Competition

Congratulations go to Professor Terence P. C. Fan of the Lee Kong Chian School of Business at the Singapore Management University for his winning paper " ‘Way Smarter’: Valuair in the Budget Airline Industry”. Professor Fan will receive a prize of $1,500 and publication in Emerald Emerging Markets Case Studies (EEMCS).

Professor Fan comments on his success,"I thank SMU, the Centre for Management Practice, and the Lee Kong Chian School of Business for giving me the opportunity to work with world-class scholars and industry practitioners to develop and deepen our knowledge of Asia-specific management practices and experience. I’d also like to thank Emerald Publishing for their support and for contributing to this exciting academic development.”

Emerald would also like to congratulate Dr Srinivas K. Reddy of the Lee Kong Chian School of Business and Christopher Dula of the Centre of Management Practice, both at the Singapore Management University, for their highly commended case, “Gillette’s “Shave India Movement”: Razor Sharp against the Stubble”. They will receive $500 and will also be published in EEMCS, subject to peer review.


Cases on the following and related topics are welcome:
• Innovation
• Corporate Governance
• Sustainability
• Leadership
• Communication
• Human Resource Management
• Entrepreneurship
• Strategy
• Marketing
• Operations and Logistics
• Management Science
• Accounting and Finance
• Tourism and Hospitality
• Public Sector Management
• E-business.

This competition is the first time that Emerald and the Singapore Management University have partnered together to encourage case writing in South East Asia. Submissions of teaching case studies with a South East Asian focus are still welcome for publication in EEMCS.

About the Singapore Management University (SMU)

A premier university in Asia, the Singapore Management University (SMU) is internationally recognised for its world class research and distinguished teaching.

Established in 2000, SMU’s mission is to generate leading edge research with global impact and produce broad-based, creative and entrepreneurial leaders for the knowledge-based economy. It is known to be a pioneer in Singapore for its interactive and technologically-enabled pedagogy of seminar-style teaching in small class sizes which remains its unique hallmark.

Home to about 8,000 students, SMU comprises six schools: School of Accountancy, Lee Kong Chian School of Business, School of Economics, School of Information Systems, School of Law and School of Social Sciences, offering a wide range of bachelor’s, master’s and PhD degree programmes in business and other disciplines.

With an emphasis on generating rigorous, high impact cross-disciplinary research that addresses Asian issues of global relevance, SMU faculty collaborates with leading foreign researchers as well as partners in the business community and public sector through its research institutes and centres.


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Recommended reading

Teaching Case Submission Checklist

Case writing guide by Ali Farhoomand, University of Hong Kong

A simplified approach to writing case studies by Dr Melodena Balakrishnan, Chair of the Academy of International Business, MENA chapter and Regional Editor Middle East, Emerald Emerging Markets Case Studies.

How to write a teaching note by Professor Leif Sjoblom, IMD, Switzerland, Emerald Regional Editor – Africa



If you have any questions or would like additional information please contact:

Jamie Allen
Editorial Assistant (Professional Markets)
[email protected]

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