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2007 CEEMAN Case Writing Competition – in partnership with Emerald




Results of the 13th Annual Case Writing Competition: "Globalization and its implications for management development"

CEEMAN is delighted to announce the winners of this competition that called for cases related to the overall theme of the 15th CEEMAN Annual Conference, "Globalization and Its Implications for Management Development".

The 2007 competition gathered the record amount of 18 cases from 12 countries (Canada, Croatia, France, India, Jamaica, Kyrgyzstan, Portugal, Romania, Russia, Spain, Thailand, and Ukraine). 

On the basis of the evaluations and motivations made by the members of the evaluation commission, the winner case of the CEEMAN Case Writing Competition 2007 is:

"A home market abroad: new departures of Fazer Bakeries in Russia"
Andrey Medvedev
International Management Institute of St. Petersburg (IMISP), Russia

Its author, Prof. Andrey Medvedev, received his award at the 15th CEEMAN Annual Conference in Istanbul, including a prize of €1,500 provided by Emerald.

The second place goes to:

"The Logoplaste case, innovation in the global market: from packaging to solution"
Andre Morgado
Nokia Siemens Networks, Portugal

The members of the commission have highly appreciated cases such us "The brand in the hand: mobile marketing at adidas", "Killer Coke: the campaign against Coca-Cola" and "Peer to peer file sharing and the market for digital information goods", all written by representatives of well known business schools. These cases represent fully the most accredited international standards. Nevertheless, taking in consideration as well the spirit of the competition, the members of the commission have privileged the cases of less known authors and topics more close to the realities of the CEEMAN network.

Emerald is considering publishing all five papers mentioned above (first place, second place and the three highly commended cases), as full papers, in a special section of an issue of Management Decision, one of Emerald’s most prestigious titles and now Thomson Scientific (formerly ISI) ranked.

Full details, including the winning cases and accompanying teaching notes can be found on the CEEMAN website.



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