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How to co-create value on social media


You brand is not your brand: white paper

This white paper will show you what value co-creation means for brand managers, and how to take advantage of it to co-create value with consumers on social media.

Social media has facilitated a paradigm shift not only in how brands and communities interact, but in where value is fundamentally created.

Based on extensive research on co-creation and brand management, and drawing on case studies of leading brands, you will learn:

  • How selfies can damage your brand image
  • What motivates consumers to generate content about your brand
  • How leading brands convert user-generated content into brand value
  • How the paradigm shift towards social-led co-creation changes the game for all marketers


Download the whitepaper now!

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