Big data applications: understanding online consumer behaviour
One important big data application is that it can help organizations to understand online consumer behaviour. This infographic shows 7 key moments when customer generate data.
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As more and more interactions with customers take place in social media, online and on mobile devices where all actions can be easily recorded, a wealth of potentially useful data are created.
In their research "Big Data and consumer behavior: imminent opportunities", Hofacker et al. identify that useful data is collected at seven key stages of the customer journey.
But what data are collected, and what can they tell us about consumer behaviour? This infographic will give you the lowdown.
This infographic is based on "Big Data and consumer behavior: imminent opportunities" published in the Journal of Consumer Marketing.