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Book Announcement

Book Annoucement - Neuroeconomics

Advances in Health Economics and Health Services Research, volume 20

Edited by Daniel Houser and Kevin McCabe

Series Editors: Michael Grossman and Bjorn Lindgren
ISBN: 9781848553040
Price STG £74.95, USD $142.95, EUR €144.95
Publisher: Emerald Group Publishing Limited
Pub. Date: December 2008
Distribution Available From: Emerald Bookstore
Neuroeconomics is the study of how the brain makes economic decisions.  By its nature neuroeconomics studies the mechanisms of decision making, assumed to be computational, in order to better understand the outcome, that is, the strategies that people use and the choices that people make.  Neuroeconomics is not old but has quickly attracted economists, psychologists, and neuroscientists who are working together to combine experimental methods and mathematical models to produce novel studies of brain and behavior. 
 In this book the authors present some of this research and direct the interested reader to a goldmine of neuroeconomics references.  The focus of this book is how neuroeconomics is contributing to our understanding of health care. This is natural for several reasons.  One is that the brain and the body are intimately connected to each other and the health of one depends on the other. Also, the health system is inherently about decisions.  Decisions to stay healthy, decisions to diagnose illness, decisions to treat, decisions to invest in new treatments, decisions to insure, and decisions to pay.  This book includes chapters that review basic research on decision making; others are more specific, dealing with some aspect of the health care system.  Neuroeconomics is moving very quickly, and the authors represent the cutting edge of this new discipline.  Much of the research discussed here offers more questions than answers, and many of the answers are but tentative first steps at a new understanding. It is precisely this that fuels excitement in Neuroeconomics.



Introduction to Neuroeconomics
 Three Studies on the Neuroeconomics of Decision-making when Payoffs are Real and Negative
Gregory S. Berns, C. Monica Capra, Sara Moore and Charles Noussair
 Emotion, Decision-Making and the Brain
Luke J. Chang and Alan G. Sanfey
Anxiety and decision-making: Toward a Neuroeconomics Perspective
Andrei C. Miu, Mircea Miclea and Daniel Houser
The Potential Role of Regret in the Physician-Patient Relationship: Insights from Neuroeconomics
Giorgio Coricelli
How Primates (Including us!) Respond to Inequality
Sarah F. Brosnan
On the Nature, Modeling, and Neural Bases of Social Ties
Frans van Winden, Mirre Stallen and K Richard Ridderinkhof
Emotion Expression, Decision-Making and Well-being
Erte Xiao

Source Prefence and Ambiguity Aversion: Models and Evidence from Behavioral and Neuroimaging Experiments
 Li King King, Soo Hong Chew, Songfa Zhong and Robin Chark
Neuroeconomics of Decision-Making in the Aging Brain: The Example of Long-Term Care
Ming Hsu, Hung-Tai Lin and Paul E. McNamara
Health Economic Choices in Old Age: Interdisciplinary Perspectives on Economic Decisions and the Aging Mind
Lisbeth Nielsen and John W. R. Phillips
Child health disparities, Socioeconomic Status, and School Enrollment Decisions: Evidence from German Elementary School Entrance Exams
Martin Salm and Daniel Schunk
Temporal Discounting as a Measure of Executive Function: Insights from the Competing Neuro-Behavioral Decision System Hypothesis of Addiction
Warren K. Bickel and Richard Yi
Expectations Mediate Objective Physiological Placebo Effects
Anup Malani and Daniel Houser