Marketing Intelligence in Retail & Distribution Management
Special issue call for papers from International Journal of Retail & Distribution Management
Dr George Stalidis, Alexander Technological Educational Institute of Thessaloniki, Greece
Dr Christos Sarmaniotis, Alexander Technological Educational Institute of Thessaloniki, Greece
Dr Costas Theodoridis, Manchester Metropolitan University Business School, UK
The topic of Marketing Intelligence is a popular and rapidly evolving interdisciplinary area where advances in information management technologies and intelligent systems are employed to strengthen the planning and application of marketing in the digital era. A wide set of qualitative and quantitative techniques are incorporated in Business informatics, aiming at managing and analyzing business data, in order to discover hidden knowledge and to introduce intelligence into marketing processes.
The ability to analyze the huge amount of data available within modern information systems or exchanged through the web in order to perform evidence-based and even personalized marketing, is a great opportunity that cannot be ignored but at the same time it is an area of debate as regards ethical issues. A large number of IT companies are offering specialized software tools, data analytic services and training to intelligent techniques, however, the task of extracting essential information from data and performing effective marketing tasks requires specialized problem-specific skills and remains a challenging area at the intersection of marketing management and specialized information technologies.
Along with the digitization of retailing, Marketing Intelligence is a topic strongly affecting retail and distribution, attracting research efforts by both academic institutes and enterprises.
International Journal of Retail & Distribution Management (IJR&DM) is a scientific journal that provides a forum for researchers in academia, business, consultancy and management in the field of retailing and distribution worldwide.
The special issue “Marketing Intelligence in Retail & Distribution Management” includes, but is not limited to, the following Subject Areas:
• Marketing intelligence applications in retail and distribution management
• Business intelligence
• e-Commerce and direct marketing
• Marketing information systems
• Data-driven marketing strategy
• Marketing decision support systems in retail
• Consumer behavior
• Digital marketing
The special issue is open to both participants and non-participants of the International Conference on Contemporary Marketing Issues (ICCMI) 2018.
All papers are refereed through a peer review process. Authors are invited to submit papers that have not been previously published nor are currently under consideration for publication elsewhere. Conference papers may only be submitted if the paper has been completely re-written and if appropriate written permissions have been obtained from any copyright holders of the original paper.
All papers must be submitted online. For submissions and any question regarding article submissions, please contact:
Dr. George Stalidis
E-mail: [email protected]
For further information visit the Journal’s website at: http://emeraldgrouppublishing.com/products/journals/journals.htm?id=ijrdm
Submission for Blind Review: Sept. 2, 2018
First Review Completed: October 14, 2018
Revised submission: November 18, 2018
Second review completed: Dec. 16, 2018
Decision for accepted papers: January 7, 2019
Special Issue and editorial completed by: January 28, 2019.