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Special Issue on Sustainability and Business

Special issue call for papers from Journal of Indian Business Research

Guest Editor:

Prof Ramendra Singh, Associate Professor of Marketing
IIM Calcutta, D.H. Road; Joka, Kolkata 700104. India
Email: [email protected]


Sustainability is a multi-disciplinary construct that includes the environmental, social, economic, technology, ethical, and many more dimensions, such as human conditions, and societal concerns (Ikeme, 2000; Nwankwo et al. (2009); Barbier, 1989; Pearce, 1997). Brundtland Commission’s description of sustainable development as “development that meets the needs of the present without comprising the ability of future generations to meet their own needs” (WCED 1987, p. 43). However, the notion of “sustainability” is hardly precise (Schmidheiny, 1992; Goldin and Winters, 1995; World Development Report, 2003). Pezzey (1989) documented 60 definitions, this number would have surely gone up since then. Scholars world over have agreed that attaining sustainability could lead to businesses internalizing external costs that are transferred to final consumers and firms (Charter et al., 2002).

The current literature is vast and multi-disciplinary, and is  replete with evidence to suggest that depletion of natural resources and pollution of the physical environment are the primary consequence of increased consumption (Jegasothy, 1999). There are also increasing suppositions that consumers and the marketing systems could play vital role in promoting sustainability, and the role of consumers cannot be over-emphasized (McGougall, 1993 cited in Chan and Lau, 2002; Wasik, 1992). The Report of Sustainability Group, IFC, and Ethos Institute show that the significant opportunities for sustainable business approaches include: increase productivity by reducing environmental impacts and treating employees well; accessing new markets through environmental improvements and benefits to the local economy; reducing risk by appropriate stakeholder engagement;  build reputation by increasing environmental efficiency; develop human capital by effective human resource management practises; and better corporate governance.

In this context of the debate on sustainability taking the ‘society vs. business’ perspective, the Centre for Development and Environment Policy (CDEP)  at Indian Institute of Management Calcutta, India, aims to bring together these differing perspectives in academia as well as practice for discussion and debate in the first International Conference on Sustainability and Business on January 13-14, 2018. Few selected papers presented in this conference would be invited to be presented for this special issue in JIBR. However, authors not able to attend the conference can also submit the manuscript for this special issue, pertaining to few suggested topics/areas/themes as listed below (this is only a suggestive list):

  • Inclusive and Equitable Economic Growth
  • Green Marketing and Responsible Consumerism
  • Solar and other sustainable Energies for future
  • Managing water crises in future
  • Sustainability Development Agenda 2030
  • Managing forest and other natural resources
  • Climate Change Management
  • Disaster and Crisis Management
  • Millennium Development Goals (MDGs) [Goal 7: Ensure Environmental Sustainability]
  • Education on Sustainability, Climate Change, Society, and Inclusiveness
  • Sustainability and Smart Cities
  • Sustainable Supply Chain Management
  • Global Reporting Initiatives and Corporate Sustainability
  • Human Values, Ethics and Corporate Social Responsibility
  • Corporate Citizenship and Corporate Governance Issues and Challenges
  • Role of Spirituality in Sustainability and Responsible Businesses
  • Managing Indigenous Cultures and Livelihood
  • Social Businesses, Sustainable Innovation and Ecopreneurship
  • Rio+20 and the Way Forward

    Submission Procedure:

    Submissions to this journal are through the ScholarOne submission system here.

    Please visit the author guidelines for the journal at here which gives full details. Please ensure you select this special issue from the relevant drop down menu on page four of the submission process.

    Submission Deadline:

    The Special Issue is scheduled to be published in Volume 11, Issue 1, 2019.
    The following dates would be followed:
  • Submission of full papers: January 31, 2018
  • First feedback from reviewers: April 30, 2018
  • Submission of the revised papers: July 31, 2018
  • Final acceptance/rejection of full papers: November 30, 2017
  • Expected final delivery date to Journal: January 5, 2019