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Trust in Financial Services, New Theories and Insights

Special issue call for papers from International Journal of Bank Marketing

Guest Editor
Harjit Sekhon, Coventry Business School, Coventry University.

Despite insights being provided over the years, changes have taken place in the financial services sector which have meant that new powerful directions in marketing are needed. The last 12-18 months have brought a new phrase into everyday speak across national boundaries that is the  ‘credit crunch’ which has contributed to a perceived lack of trust within the financial services sector.

The goal of this special issue is to bring together research that is theoretically innovative and well grounded to provide insight into the nature of trust in financial services and how trust might be built. So far, our understanding of trust in financial services has been superficial in spite of the significance of financial services  in daily life and which  holds such an important position in the relation to the to consumers and businesses alike.

In line with the nature of the journal, the articles will provide insight for academics and practitioners alike so that understanding can be enriched. Contributions to the following area are particularly welcome:

• Critical evaluation of trust in financial services
• Cross national studies
• Product segment specific studies exploring differences in the nature of trust
• Studies involving B-to-B and/or comparative with B-to-C relationships

The deadline for submission is 31 March 2009. The special issue is scheduled to be published in October 2009. Manuscripts of approximately 5000 words and following the journal’s manuscript guidelines ( should be submitted electronically to Dr Harjit Sekhon at [email protected].   Manuscripts must be original work (theoretical, empirical or case study) and not under consideration by another journal or publication outlet.

The initial submission will be reviewed by the guest editor and, if deemed suitable, then placed for double-blind review with experts in the field.