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Special Issue Call for Papers - The Impact of Social Media in Marketing

Special issue call for papers from Qualitative Market Research

Special Issue Call for Papers: The Impact of Social Media in Marketing

Submission Deadline: January 31, 2017

Dr. Anita Whiting, Clayton State University
Email: [email protected]

Dr. David Williams, Dalton State College
Email: [email protected]

Dr. Joe Hair, University of South Alabama
Email: [email protected]

Scope of Special Issue

Social media has become embedded in the lives of consumers and businesses. Many consumers use Facebook, Twitter, Instagram, LinkedIn, or YouTube on a daily basis. Despite the rapid expansion of social media usage, research on social media in marketing is limited. Therefore, this special issue seeks papers devoted to examining all aspects of social media in marketing.

In particular, this special issue welcomes submissions that focus on social media, especially articles using qualitative techniques, including papers that offer sound theoretical bases, literature reviews, debate key ideas, or create frameworks and models that will improve our understanding of the vibrant and fast moving role of social media in marketing. Manuscript submissions are encouraged but not restricted to the following topics.

• The influence and impact of social media on consumers and /or businesses
• Consumer preferences and uses of social media
• Creating value, engagement, and relevance with social media
• Negative social media and its potential impact on consumers and business
• Motivations for using social media and motivations for not using social media
• Individual and cultural preferences and differences with respect to social media
• Satisfaction and service quality using social media
• Mobile strategies for social media
• Word of mouth in social media
• Brand strategies in social media
• Strategies for creating activation, likes, and shares via social media
• Different social media platform types and uses
• Differences between social media users
• How social media has changed marketing practices and the role of marketing
• International strategies for using social media
• Innovative research methods for collecting qualitative and quantitative social media data


Manuscripts submitted for this special issue must strictly follow the Qualitative Market Research guidelines for formatting and referencing. These can be found at:…

All manuscripts submitted must not have been published, accepted for publication, or be currently under consideration elsewhere.

Please submit your manuscripts by January 31, 2017 at

When submitting please select the 'Impact of Social Media in Marketing' issue rather than the regular issue.

Interested scholars are welcome to contact the guest editors regarding the potential fit of their papers with the theme of the special issue. Deadline for Paper Submission: January 31, 2017