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SPECIAL ISSUE - Co-Creation in Hospitality and Tourism in China

Guest Editors

Professor Lishan Xie,
Professor Xiaoyun Han,
Associate Professor Hui Fu

Department of Hospitality and Service Management
Second Editorial Office of International Journal of Contemporary Hospitality Management
Business School, Sun Yat-Sen University, China
[email protected]

Professor Fevzi Okumus, University of Central Florida, USA, [email protected]

As the world’s second largest economy, China is now well recognized as an appropriate context for management and organizational research. Many scholars have made significant contributions to Chinese organizational and management research, but much more research still needs to be done. Co-creation has also receive increased attention as it provides new insights to companies on how to bring different parties together in order to jointly produce a mutually valued outcome. Based on a resource integrating view, it inspires academic researchers as well as industry practitioners to reconsider the roles of customers, firms and other actors in the value creation network.

Tourism is a major driving force in China’s economy, and the service experience is increasingly co-created in the interactions between the customer and service provider(s), other customers, and/or other stakeholders. Value co-creation is naturally imperative in the hospitality and tourism industry since customers are usually present at the service encounter, during the service creation and the delivery processes. A growing number of studies in hospitality and tourism have focused on the importance of value co-creation to both the service organization and the customers. However, studies to clearly illustrate the nature, scope and focus of value co-creation in hospitality and tourism are still limited. Examining the roles of customers and firms in value co-creation and in experience co-creation in the hospitality and tourism context would be valuable. Empirical studies to investigate the antecedents and outcomes of value co-creation and studies reflecting the reality of co-creation in hospitality and tourism in China are also needed. Therefore, the International Journal of Contemporary Hospitality Management (IJCHM) announces this special issue to invite papers that challenge old marketing dominant logic and feature new ideas on co-creation and experience co-creation in hospitality and tourism in China.

Below is a list of topics that are consistent with the scope of the special issue, but other relevant topics are also welcome:

  • Submissions related to the following topics are particularly welcome
  • Conceptualization of value co-creation in hospitality and tourism in China
  • Co-creating service experience practices in hospitality and tourism in China
  • Customer experience in value co-creation
  • Customer attitudes toward value co-creation
  • Internal customers’ perspective on value co-creation
  • Value co-creation network
  • Customer-to-customer value co-creation
  • Resource integration in hospitality and tourism context
  • Service design and innovation through co-creation
  • Service process within the context of value co-creation and experience co-creation
  •  Service ecosystem of value co-creation in hospitality and tourism
  • Online value co-creation
  • Value co-creation with information technology and social media

General Information for Prospective Authors
We welcome submissions that clearly focus on the needs of industry and provide robust theoretical foundations integrated with empirical studies. These include but are not limited to new frameworks using multidisciplinary and interdisciplinary explanations. We also are interested in research that analyses co-creation in hospitality and tourism in the context of China. Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. For more details and manuscript guidelines, please visit the official website at:…

Submission Procedure
Prospective authors are strongly encouraged to contact Prof. Lishan Xie at [email protected] about potential topics of interest or any questions/suggestions regarding the special issue. Abstracts (up to 750 words) must be concise and to the point with appropriate references. The abstract should contain the following sub-headings: 
•    Purpose (mandatory)
•    Design/methodology/approach (mandatory)
•    Findings (mandatory)
•    Research limitations/implications (if applicable)
•    Practical implications (if applicable)
•    Social implications (if applicable)
•    Originality/value (mandatory)

The guest editors will provide feedback on each submitted abstract. Full papers must be submitted by September 1, 2016 through ScholarOne Manuscripts, the online submission and peer review system at: Please select the correct issue to submit to: “Co-Creation in Hospitality and Tourism in China”. Author guidelines for IJCHM can be found at:

Review Process
Each paper submitted to this special issue is subject to the following review procedures:
1.    It will be reviewed by the guest editors for general suitability for this special issue.
2.    If found suitable, reviewers will be selected for a double-blind review process.
3.    Based on the reviewers’ recommendation, the guest editors and the Editor-in-Chief will decide whether the particular submission should be accepted as it is, revised and re-submitted, or rejected.

Abstracts Submissions: May 1, 2016 to Professor Lishan Xie at: [email protected]
Abstract Decisions: June 1, 2016
FULL Paper Submissions:September 1, 2016     
Revisions and Decisions:February-March 2017
Publication: Fall 2017 or early 2018