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Information flow and Wom in Social Media and Online Communities

Special issue call for papers from Online Information Review

Publish in an ISI ranked journal


In the current world, individuals are increasingly meeting and interacting in online settings. These individuals often form online communities, which are “consumer groups that meet and interact online for the sake of achieving personal as well as shared goals of their members”  (Dholakia et al., 2004, pp. 241–242). The online communities often have as a focal point a consumption activity or a brand. When the focus is a consumption activity, then the community is called consumption community, that is a group of people “held together through shared emotions, styles of life, new moral beliefs, senses of injustice and consumption practices”  (Cova, 1997, p. 301), while when the focal point is a brand the community is called brand community and is “ an enduring, self-selected group of consumers, who accept and recognize bonds of membership with each other and the brand” (Veloutsou & Moutinho, 2009, p 316).

In the last 15 years, there is increasing academic interest on online consumption and brand communities. Some of the existing research on the topic focuses on brand-related outcomes because of the participation in online communities. Other research focuses on the behaviour of individuals in online communities, their interactions and the use of the online environment they are operating in. This call for paper focuses on the second stream of research with regard to online behaviour in online brand communities. The special issue seeks contributions that push the boundaries in all facets of information flow and behaviour in online brand communities and the interaction between the individuals and the technology during the involvement of individuals with the communities.

Topics of interest include, but are not limited to:

•    Information exchange and Word of Mouth in online brand and consumption communities.
•    Key drivers of positive and negative word of mouth in online brand and consumption communities
•    Information trust, quality and credibility in online brand and consumption communities.
•    Interface of individuals participating in online brand and consumption communities.
•    Online reviews and brand relationships (brand love/brand hate) within the online communities
•    Social networks developed in the context of online brand and consumption communities.
•    Usage of the information when engaging in anti-consumption communities
•    Mobile online brand communities

We also encourage original work based on interdisciplinary research (at the boundary between computer science, management or/and humanistic disciplines such as sociology or anthropology) where evidence is available demonstrating the mutual advantage of this approach. The context of research could be communities that exist independently and communities that are embedded in social media (e.g. Facebook).

Papers focused on e-commerce are not of interest of this special issue and will be desk rejected.

Guest Editors

Dr Carla Ruiz Mafe
(Editorial Board, OIR)
Associate Professor,
Department of Marketing,
University of Valencia
Avda. Tarongers s/n.
46022 Valencia, Spain
[email protected]

Dr Cleopatra Veloutsou
(co-Editor, Journal of Product & Brand Management)
Senior Lecturer in Marketing,
Adam Smith Business School,
University of Glasgow
The Gilbert Scott Building, West Quadrangle
Glasgow G12 8QQ, Scotland, UK
[email protected]

Please feel free to contact either Guest Editors if you have questions or queries about the issue or submissions.

Important Dates

First submission papers due:     1 September 2016
First round decisions made:       1 November 2016
Revised manuscripts due:          15 December 2017
Final decisions made:               1 February 2017
Publication:                             Vol. 41, No. 7 (2017)


Every submission must spell out the implications of findings in the paper for online information as distinct from implications for e-commerce, education, etc. These implications should be mentioned in the introduction, discussion and conclusion sections of your paper.

Manuscripts should be between 5000 and 8000 words in length. This includes all text including references and appendices.  Prospective authors should ensure their papers meet the Special Issue scope and must adhere to OIR author guidelines. For further information, please go to the author guidelines page.

All papers must be submitted online. Submissions to Online Information Review (OIR) are made using ScholarOne Manuscripts, the online submission and peer review system. Registration and access are available at Full information and guidance on using ScholarOne Manuscripts is available at the Emerald ScholarOne Manuscripts Support Centre:

About the Journal

Online Information Review is an international, double blind peer-reviewed, ISI-listed journal (2014 five year Impact Factor 1.223). OIR is devoted to research in the broad field of online information in academic, government, corporate, scientific and commercial contexts. Within this broad framework the journal seeks to provide a forum for experts from a range of information-related disciplines, including information science, information technology, information management, knowledge management and related social sciences. ‘Online information’ encompasses any information that is stored and viewed in electronic form, from e-books to databases, document management systems and any other information-bearing artefacts in electronic format.

OIR focuses on issues relating to online systems, services and resources, and their use, with a particular focus on the processes and procedures involved in creating, managing, utilizing, disseminating and repackaging online information (including social, political and ethical aspects).

For more information on the journal, go to:


Cova, B. (1997),"Community and consumption", European Journal of Marketing, Vol. 31 No. ¾, pp. 297-316.

Dholakia, U.M., Bagozzi, R.P. and Pearo, L.K. (2004), “A social influence model of consumer participation in network- and small-group-based virtual communities”, International Journal of Research in Marketing, Vol. 21 No. 1, pp. 241-263.

Veloutsou, C. and Moutinho, L. (2009), “Brand relationships through brand reputation and brand tribalism”, Journal of Business Research, Vol. 62 No. 3, pp. 314-322.