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Sustainability, Entrepreneurial Marketing and Marketing Practice in SMEs

Guest Editors
Dr Zubin Sethna, Regent’s University London
Dr Rosalind Jones, University of Birmingham

‘Sustainability, Entrepreneurial Marketing and Marketing Practice in SMEs’

Contemporary marketplaces have radically changed, creating paradigm shifts in research which closely engage with entrepreneurship, innovation and marketing as forceful drivers of change. The guest editors of this special issue are announcing a call for papers to enhance our understanding of entrepreneurial marketing and are specifically interested in empirical and theoretical contributions which advance knowledge and understanding of how organisations (public, private or not-for-profit) evolve, develop and grow and how they manage to secure a sustainable future.

The guest editors welcome submissions offering new insights into Entrepreneurial Marketing or research at the interface of Marketing and Entrepreneurship. Potential contributions may include, but should not limited to, theoretical and empirical papers that consider the following:

Suggested topics (but not an exhaustive list) for abstracts include:

 Entrepreneurial Marketing strategy, sustainability and growth
 Entrepreneurship and marketing in minority enterprises
 Innovative marketing and marketing of creative ideas and innovations
 Internationalisation and entrepreneurial marketing
 The role of the entrepreneur and the customer
 Gender and entrepreneurial marketing
 Social media and the entrepreneur
 Relationships, networks and small firms
 Finance, risk, business constraints and Entrepreneurial Marketing
 Entrepreneurial Marketing in small firms and new ventures in different contexts and sectors

Empirical papers adopting qualitative, quantitative or mixed methods are welcome.
All papers will be double blind peer reviewed.

Deadline for submission of full papers is 31st July 2015. (i.e. after AM2015 Conference)
Papers selected for publication are expected to be published in 2016.

Submissions to Journal of Research in Marketing and Entrepreneurship are made using ScholarOne Manuscripts, the online submission and peer review system. Registration and access is available at Full information and guidance on using ScholarOne Manuscripts is available at the Emerald ScholarOne Manuscripts Support Centre:
Further Information about the journal can be found at:



Contact Details for Guest Editors:
Dr Zubin Sethna, Regent’s University London ([email protected])
Dr Rosalind Jones, University of Birmingham ([email protected])