Special issue call for papers from International Journal of Bank Marketing
Mobile Banking
Special issue call for papers from International Journal of Bank Marketing
Guest Editor: Professor Dr. Tommi Laukkanen, University of Eastern Finland, Business School, Finland
We are currently witnessing a dramatic increase in attention toward mobile banking among practitioners and academics alike. Mobile banking refers to an interaction in which a customer is connected to a bank via a mobile device such as cell phone or smartphone, differing from mobile payments, which involve the use of a mobile device to pay for small purchases at the point of sale. Compared to the traditional banking at a branch or computer based Internet banking, mobile banking offers benefits such as true freedom from time and place and efficiency for banking transactions.
Due to vast development of mobile applications and high penetration of mobile phones, mobile usage has grown exponentially in all consumer segments. Indeed, mobile applications take the majority of the time spent on digital media. This trend can be seen in mobile banking usage as well. In terms of adoption rates the Asian countries such as South Korea and China are currently ruling the mobile banking markets. At the same time countries scoring high on Internet banking penetration are lacking behind. Moreover, countries with poor hardwired broadband access are showing a great potential for mobile banking adoption. Even though Internet banking (fixed internet access via a computer) and mobile banking are closely related, their penetration rates and usage differ greatly from each other. Thus it becomes interesting how Internet banking and mobile banking differ from each other from the consumer perspective, what is the added value of mobile banking over the Internet or other means of banking, what are the reasons for adopting or rejecting mobile banking.
Given the fact that mobile banking penetration differs greatly across countries and regions, an interest toward cross-national comparison studies and the effect of culture on mobile banking adoption becomes apparent. Moreover, mobile banking may be the only option for banking in some rural areas of the developing world, which opens up an interesting avenue for case studies. Mobile banking is a global phenomenon and studies undertaking a comparative analysis of developed and developing economies, or cross-cultural and transnational studies could produce meaningful insights into our understanding on mobile banking.
The objective of this special issue of the International Journal of Bank Marketing is to disseminate the latest research related to mobile banking.
Topics of special interest include, but are not limited to:
• Internet banking vs. mobile banking
• Consumer adoption and rejection of mobile banking
• Consumer attitudes toward mobile banking
• Consumer resistance to mobile banking
• Consumer trust toward mobile banking
• Cross-national and cross-cultural research in mobile banking
• Mobile banking in the developing world
• Mobile banking big data
• Mobile banking: A service provider perspective
References:
Laukkanen, T & Kiviniemi, V. (2010), The role of information in mobile banking resistance, International Journal of Bank Marketing, Vol. 28 (5), 372-388.
Shaikh, A.A. & Karjaluoto, H. (2015), Mobile banking adoption: A literature review, Telematics and Informatics, Vol. 32 (1), 129-142.
Submission Deadline: September 30, 2015
Submission Guidelines
Manuscripts will be reviewed through a double-blind review process. Submission should be made through ManuscriptCentral http://mc.manuscriptcentral.com/ijbm to the Special Issue, by September 30, 2015.
For additional information please contact Professor Dr. Tommi Laukkanen (International Journal of Bank Marketing special issue guest editor) University of Eastern Finland Business School at [email protected]