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The Dynamics of Sports Marketing & Management

"The Dynamics of Sports Marketing & Management"
Special issue of Marketing Intelligence and Planning

Submission deadline: 30th September 2014

Guest Editors:
Nnamdi Madichie (Canadian University of Dubai, UAE): [email protected]
Vanessa Ratten (La Trobe University, Australia): [email protected]

Sports management is a global industry that affects many different segments of business. The sport industry is amongst the world's largest industries and places importance on business relationships in order to maintain its competitiveness.
Due to the changing international business economy the future of sport management will change depending on how business, organizations and individuals adapt to changing market conditions. A general understand these changes is fundamental to the future success of sports management and marketing in the twenty-first century. Indeed the changing business environment has meant that businesses involved in the sports industry need to constantly evolve and innovate in order to compete better.


The aim of this special issue is to highlight the current trends in the development of sports as a potent service industry that requires a reassessment of its marketing. 
The special issue will include a set of research / conceptual papers on the specified theme – The dynamics of sport s marketing & management.  A pre-application process towards full submissions will be undertaken (i.e. submission of abstracts for approval) for efficiency.

Potential topics for contribution include, but are not limited to:
• Sport marketing and economic development;
• Globalization and internationalization of sport;
• Corporate social responsibility and sport;
• Technology, entrepreneurship, innovation and sport;
• International sport partnerships;
• Leadership in sport;
• Sport policy support and sustainability;
• Sport public-private partnerships;
• State versus private-sector led sport development;
• Gender, Youth, sports and culture as future growth drivers.

Important dates
Final date for submission of manuscripts:  30 September 2014
Review, comments & notifications to authors:  15 November 2014
Final papers due:  15 January 2015
Submission Process & Guidelines

Submissions to MIP are made using Scholar-One Manuscripts, the online submission and peer review system. Registration and access is available at
Interested authors must indicate special issue on ‘The Dynamics of Sports Marketing & Management. Full information and guidance on using Scholar-One Manuscripts is available at the Emerald Scholar-One Manuscripts Support Centre: See more at:


  1. Madichie, N. (2013a) Is the Middle East the land of the future? It is not a given! Foresight, Vol. 15, Issue 4, pp. 321 – 333.
  2. Madichie, N. (2013b) Ode to a 'Million Dollar' Question - Does the Future of Football lie in the Middle East?, Management Decision, Vol. 51, Issue 9, pp. 1839-1860. 
  3. Madichie, N. (2011) Introduction to the Special Issue on: 'The Implications of the South Africa 2010 FIFA World Cup for African Business.' African Journal of Business and Economic Research, Vol. 6, Issue 1, pp. 5-10.
  4. Madichie, N. (2009a) Professional Sports: a new 'services' consumption mantra in the United Arab Emirates (UAE). The Marketing Review, Vol. 9, No. 4, pp. 308-318. 
  5. Madichie, N. (2009b) Management Implications of Foreign Players in the English Premiership League Football. Management Decision. Vol. 47, No. 1, pp. 24-50.
  6. Ratten, V. (2011a) Sport-based entrepreneurship: towards a new theory of entrepreneurship and sport management. International Entrepreneurship and Management Journal, Vol. 7, Issue 1, pp. 57-69.
  7. Ratten, V. (2011b) 'Practical Implications and Future Research Directions for International Sport Management', Thunderbird International Business Review, 53(6): 763-770.
  8. Ratten, V., and Ratten, H. (2011) International sport marketing: practical and future research implications, Journal of Business & Industrial Marketing, Vol. 26, Issue 8, pp.614 - 620.
  9. Ratten, V., and Babiak, K. (2010) The Role of Social Responsibility, Philanthropy and Entrepreneurship in the Sports Industry, Journal of Management & Organization, 16(4), pp. 482-487.