This page is older archived content from an older version of the Emerald Publishing website.

As such, it may not display exactly as originally intended.

B2B Marketing Policies, Strategies and Practices in the Contemporary Environment of World Economic Crisis

Special issue call for papers from Journal of Business & Industrial Marketing

Guest Editor: Professor Christos Sarmaniotis, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Greece


This special issue centers on examining the marketing function within the industrial environment and more particularly the marketing policies, strategies and practices developed and adopted by B2B marketers in the context of the contemporary environment of world economic crisis. The special issue pursues to enrich the business marketing literature by addressing existing and new research issues preferably from the perspective of the current, rapidly changing, social, technological and economic environment. It is hypothesized that the contemporary environment entails different ways and logics of analyzing business problems as well as innovative and pioneering strategies and tactics to solve them and contribute to value creation. This issue will attempt to deploy some emerging topics and issues in industrial marketing which accounts for over half of all the economic activity in most counties.

Subject Coverage

Potential authors are invited to submit papers related but not restricted to the following topics:
-B2B marketing characteristics and principles revisited in a period of crisis
-Organizational buying process in the context of world economic crisis
- Organizational customer satisfaction and complaining behavior
-Organizational markets assessment and segmentation
-Customer-supplier relationships and conflicts and their impact on trust and further in long-term commitment
-B2B marketing planning in the contemporary environment
-Managing the industrial product line
-B2B services marketing
-B2B marketing channels and logistics
-Channel control
-The significance of B2B pricing strategies during the current economic crisis
-B2B advertising and sales promotion
-B2B personal selling and sales management
-Supply Chain Management and Customer Relationship Management
-B2B export marketing
-Government markets changing landscape
-New tools for research in B2B marketing
-Environmental trends and new opportunities in B2B markets -The role of the rapidly changing Information Technology in B2B marketing effectiveness
-Ethical issues in B2B marketing

Important Note The special issue will include some of the best papers in B2B marketing presented at the 2nd International Conference on Contemporary Marketing Issues (ICCMI) ( June 18-20, 2014, Athens, Greece) provided that they are upgraded and enhanced with new material (at least 50%). Research papers, viewpoints, technical papers, conceptual papers, case studies, literature reviews and general reviews are accepted.


All papers should be submitted through the Journal’s submission process, i.e. ScholarOne Manuscript Central online submission system. For details on how to submit using Manuscript Central, please, see the (JBIM) author guidelines.
Important Dates
Submission of papers: November 30th , 2014 Notification of acceptance: March 31st, 2015 Publication: TBD
Submission Instructions
Submissions (3000-6000 words) will be handled through the Journal's online and peer review manuscript submission system, ScholarOne Manuscripts. Registration and access is available at Full information and guidance on using ScholarOne Manuscripts is available at the Emerald ScholarOne Manuscripts Support Centre:

When submitting your manuscript, you will be asked to specify whether the manuscript is for a normal issue of the Journal of Business and Industrial Marketing or for this special issue. Please, make sure that you select the B2B Marketing Policies, Strategies and Practices in the Contemporary Environment of World Economic Crisis special issue option. Papers must not have been published, accepted for publication, or presently be under consideration for publication elsewhere. A standard double-blind review process will be used to select papers for the special issue.

For any queries, please, contact:

Professor Christos Sarmaniotis, MBA, PhD Alexander Technological Educational Institute (ATEI) of Thessaloniki, Greece Department of Business Administration (Marketing Program) P.O. Box 141, 57400, Sindos, Greece Tel.: +30 2310013245 Fax.:+30 2310791563 E-mail: [email protected]

For more information on the Journal, visit the home page: