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Cultural Issues in Tourism, Hospitality and Leisure in the Arab and Muslim world

There has been a significant increase in the number of studies investigating cultural influences on consumer behavior in tourism, hospitality and leisure, particularly in Australia, the United States, Europe, and New Zealand. However, despite the tradition of rich culture and hospitality, despite the importance of tourism to the economies of Arab/Muslim countries, and despite the natural and cultural resources with which Arab/Muslim countries are divinely endowed, and despite the popularity of tourism in these countries, studies focusing on consumer behavior in hospitality, tourism and leisure in the Arab/Muslim countries are still sparse. This special issue aims to encourage research and stimulate academic discussion about tourism, hospitality and leisure issues in the Arab and Muslim world, with particular focus on consumer behavior.


In 2010 there were 1.6 billion Muslims in the world representing 23.2% of an estimated 2010 population of 6.9 billion. More than 61% of Muslims live in the Asia-Pacific region and about 20% in the Middle East and North Africa (Pew Research Centre, 2011). In 2010, five of the 10 countries with the largest Muslim populations were in Asia: Indonesia (209 million), India (176 million), Pakistan (167 million), Bangladesh (133 million), and Iran (74 million). Of the remaining five, three were in North Africa (Egypt, Algeria, and Morocco), one in Europe (Turkey), and one in Sub-Saharan Africa (Nigeria). Russia, China and the USA also have a sizable Muslim population. The world’s Muslim population is projected to grow by about 35% between 2010 and 2030 to 2.2 billion (Pew Research Centre, 2011).

For long time Western scholars have been ignoring the study of Arab/Muslim world and academic dialogue occurring in the context of Arab/Muslim cultural phenomena. This neglect affects the whole field of tourism, hospitality and leisure studies. Westerners are still having stereotypical images of the Arab/Muslim world. Information about Arab and Muslim tourism, hospitality and leisure and related fields is scattered. Arab, Muslim and international academics have long acknowledged this gap during tourism and leisure research conferences.
In a globalized world, information about tourism, hospitality and leisure and events in Arab and Muslim countries is needed, not only because leisure and its fields are fundamental to human development but also because of the importance that leisure and its fields have on cross-cultural learning and understanding. This special issue will add depth and width to existing scholarly articles and scholarship in the general field of consumer culture and behavior.

The guest editors welcome paper submissions related to the Arab and Muslim world addressing issues such as:

• •      Core values in tourism and leisure behaviors
• •      The role of culture and religion in tourism and leisure behaviors
• •      The influence of communication style on tourism and leisure behavior
• •      Image and identity construction and expression through tourism and leisure consumption
• •      Service perception and the rules of Arab/Muslim hospitality
• •      The impact of technology on the Arab/Muslim tourism and leisure consumption style and communication
• •      The impact of technology on the Arab/Muslim tourism and leisure experience
• •      Cultural differences and similarities in tourism and leisure consumption in the Arab/Muslim versus Western world
• •      Tourism experiences and quality of life
• •      Consumer satisfaction and/or complaining behavior in tourism and leisure
• •      Marketing practices in tourism, hospitality and leisure and how they relate to Arab/Muslim cultures
• •      Destination marketing and Arab/Muslim cultures
• •      Global issues and their impact on tourism, hospitality and leisure
• •      Consumer conceptual models /theories and constructs
• •      Future trends in hospitality, tourism and leisure
• •      Hospitality, tourism and leisure education

Theoretical, empirical/research-based, and practice-oriented papers are welcome.
Important Dates and Deadlines:

Submission of abstract (500 words): 30 January 2014
Pre-selection: February 2014.
Submission of full manuscripts: 30 April 2014.
Submission of revised manuscripts:  August 2014
Publication of special issue: early 2015
Submission Guidelines

Interested authors should submit an abstract of 500 words to the Guest Editors [email protected] and [email protected]
Authors of selected papers will be invited to submit full manuscripts for publication consideration in the special issue. All full manuscripts will be subject to a double blind review process and will be published based on the reviewers’ recommendations and relevance to the topic of the special issue. Papers should be prepared as per the guidelines of the journal, which can be found at:
More information will follow upon acceptance of the proposals.

Pew Resource Center (2011). The future of the global Muslim population. From: