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2013 World Social Marketing Conference

Special Issue Call for Papers from the Journal of Social Marketing

Guest Editors: Debra Basil and Michael Basil

The 3rd World Social Marketing Conference, April 21-23, 2013, Toronto, Canada (see brings together those interested in social marketing.  At the 2013 conference there will be a strong focus on the relevance and application of behaviour change practice and science. In addition to new learning in the fields of health, environment, criminal justice, transport, and finance there will also be a particular focus on sustainability and intra disciplinary working to achieve social good.

The 3rd World Social Marketing Conference has secured one special issue of the Journal of Social Marketing (JSOCM) who have agreed to publish 5 papers from the 3rd World Non-profit and Social Marketing Conference.

The Journal of Social Marketing (JSOCM) focuses on research that increases our understanding of how marketers and policy makers may induce behavioural change in a targeted audience, on a temporary or permanent basis, to achieve social goals. Sample topics include public health, environmental protection, accident prevention/road safety, alcohol, obesity, drugs, gambling, and smoking/tobacco. In line with the aims of JSOCM, our special issue seeks contributions which focus on the policy implications for the emerging evidence base for effective social program design and what this means for future investment, delivery and evaluation. 

Early expressions of interest and inquiries can be directed to the special issue editors:   

Professor Debra Basil ([email protected]

Professor Michael Basil ([email protected])



The submission process is as follows:
Step 1: Authors need to adhere to the guidelines of JSOCM. The JSOCM word limit is 6000 words.  For other information about the journal, including specific author guidelines, please visit .

Step 2: Articles aimed at JSOCM should be submitted via Scholar One.  Authors must indicate the paper is submitted for the World Social Marketing Conference Special Issue in the submission process. The deadline for submissions is May 31st 2013.

Step 3: Manuscripts will undergo a blind peer review process. We hope to notify authors of the review outcome in August 2013. Authors may need to revise their papers following the initial review.

Step 4: Following additional rounds of revision as needed,  final papers must be submitted by February 1st 2014 for inclusion in Volume 4, Issue 2 of the Journal of Social Marketing.