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Entrepreneurship and Service Innovation

Special issue call for papers from Journal of Business & Industrial Marketing

Special Issue Editor: Nelson Oly Ndubisi

Business marketing reflects a broader concept that includes emergence and greater attention given to services (Malhotra et al., 2008). Services contribute significantly to the growth of every economic system. In today's increasingly dynamic, complex and unpredictable business environment, service organizations try to renew themselves and add value through entrepreneurial activities and innovation. Innovation is the adoption of an idea or behaviour new to the adopting organization, which involves all dimensions of organizational activities, such as a new product or service, a new production process technology, a new structure or administrative system, and a new plan or programme within the organization (Damanpour, 1991). Entrepreneurship is an organizational culture of enhancing wealth through innovation and exploitation of opportunities (Nasution et al., 2010). Both concepts have been cited as the primary sources of competitive advantage and growth in organizations. Yet, despite the rapid growth of the service sector and increasing servitization of the manufacturing sector, past investigations of the role of entrepreneurship and innovation in organizations have mostly centred on manufacturing firms or physical products, with little attention to services.


This special issue aims to bring together cutting edge research of an international standard on how service organizations add value, increase performance and create competitive advantage through entrepreneurship and/or innovation. The special issue follows the tradition of JBIM of helping to overcome shortages in business-to- business marketing theory and research (Sheth and Sharma, 2006), and its foci on business-to-business marketing and sales. Business-to-business marketing and sales refers to one company marketing and selling its products and services to another organization, such as a commercial enterprise, government or not-for-profit organization. Manuscripts offering new insights into entrepreneurship and service innovation in a business-to-business context, which may be in the form of conceptual, case-based or empirical papers that consider (but are not limited to) the following topics, are of interest:

. Entrepreneurship, entrepreneurial orientation and firm performance
. Service innovation and value creation
. Measurement of innovation
. Entrepreneurial marketing for services
. Innovation in services management
. Innovation characteristics and diffusion of services
. Service organizations and competitive advantage
. Corporate entrepreneurship, innovation and performance
. Innovation in healthcare marketing
. Innovation in sports marketing and sponsorship
. Innovation in higher education marketing
. Outsourcing, offshoring and franchising
. Service-dominant logic and value co-creation
. Servitization
. Resources, capabilities and performance of service firms
. Service quality, service failure and service recovery
. Innovation in not-for-profit organizations
. Environmental marketing innovation
. Mindfulness, service quality and reliability.



Deadline for submission of manuscripts: 30th November 2012

Full papers must be formatted according to the guidelines of the journal. Details of these guidelines are available at All papers will be reviewed by the guest editor for suitability for the special issue, and thereafter subjected to a double blind peer review process.

Manuscripts and Questions pertaining to the special issue should be sent to the special issue editor at: [email protected]


Guest Editor:

Nelson Oly Ndubisi,Griffith Business School, Griffith University, Gold Coast, Australia ([email protected]).


Damanpour, F. (1991), ``Organizational innovation: a meta-analysis of effects of determinants and moderators'', Academy of Management Journal, Vol. 34 No. 3,
pp. 555-90.

Malhotra, N.K., Uslay, C. and Ndubisi, N.O. (2008), ``The essence of business marketing theory, research and tactics: contributions by the Journal of Business-to- Business Marketing, by Lichtenthal, Mummalaneni and Wilson: a paradigm shift and prospection through expanded roles of buyers and sellers'', Journal of Business-to- Business Marketing, Vol. 15 No. 2, pp. 204-17.

Nasution, H.N., Mavondo, F.T, Matanda, M.J. and Ndubisi, N.O. (2010), ``Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value'', Industrial Marketing Management, Vol. 40 No. 3, pp. 336-45.

Sheth, J.N. and Sharma, A. (2006), ``The surpluses and shortages in business-to- business marketing theory and research'', Journal of Business & Industrial Marketing, Vol. 21 No. 7, pp. 422-7.