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Advances in Public Relations and Communication Management

Series cover: Advances in Public Relations and Communication Management
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ISSN: 2398-3914

Subject: Marketing (view other series in this subject area)
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Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume will include contributions from EUPRERA’s annual congress and follow the theme of each event. APRCM publishes research on the planning, implementing, monitoring, and revision of all the channels of communication within an organization. It is an essential publication for communications and public relations professionals in private and public sector organizations as well as academics in universities and business schools.

Just Published

Volume 1 - The Management Game of Communication
Edited by Peggy S. Bronn, Ansgar Zerfass and Stefania Romenti

We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end - it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication.

View the table of contents.

Contact the Editorial team

EUPRERA editorial team
[email protected]

Emma Stevenson
[email protected]

Publication ethics

This publication adopts the Emerald Publication Ethics guidelines which fully support the development of, and practical application of consistent ethical standards throughout the scholarly publishing community.

Online access

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Online table of contents

Print copy & more information

For more information about any of the volumes listed below, or to purchase a print copy, please click on the relevant volume title: