Advances in Public Relations and Communication Management
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Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume will include contributions from EUPRERA’s annual congress and follow the theme of each event. APRCM publishes research on the planning, implementing, monitoring, and revision of all the channels of communication within an organization. It is an essential publication for communications and public relations professionals in private and public sector organizations as well as academics in universities and business schools.
Volume 1 - The Management Game of Communication
Edited by Peggy S. Bronn, Ansgar Zerfass and Stefania Romenti
We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end - it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication.
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EUPRERA editorial team
This publication adopts the Emerald Publication Ethics guidelines which fully support the development of, and practical application of consistent ethical standards throughout the scholarly publishing community.
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Print copy & more information
For more information about any of the volumes listed below, or to purchase a print copy, please click on the relevant volume title:
- How Strategic Communication Shapes Value and Innovation in Society , Volume 2
- The Management Game of Communication , Volume 1