ISSN: 1069-0964
Editor: Professor Arch Woodside
Subject: Marketing (view other series in this subject area)
Volumes from this series are included in the
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Information: Author guidelines | Publication ethics
Other: Recommend this book series
Also available in our: Emerald Business, Management and Economics eBook Series Collection
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Series Details
The book series, Advances in Business Marketing and Purchasing (ABM&P), offers leading edge theory, empirical research and practice on sensemaking, planning, implementing and evaluating of strategies in business-to-business marketing and purchasing. Papers in the series are usually longer and provide more details in reviewing literature, developing theory, reporting empirical procedures, describing implications for strategy and examining implemented strategies than articles in the pages of quarterly and monthly journal issues. All papers in the ABM&P series cite and build heavily on relevant literature. ABM&P’s papers go deeper in explaining complexity in multiple antecedent paths leading to decisions and actions (the equifinality issue) than management texts available in airport bookstores. ABM&P is for reading by executives recognizing that highly effective decisions involve more than checklists and asking the "ultimate question".
Executives who dream during the night about handling complexity and about how to thoroughly evaluate on-going management performance are kindred spirits of the authors contributing to the ABM&P series. For most issues in the series all papers focus on one specific topic; a few examples: Creating and Delivering Superior Value, Volume 14; Managing Product Innovation, Volume 13; Evaluating Marketing Actions and Outcomes, Volume 12; Designing Winning Products, Volume 10; or Getting Better at Sensemaking, Volume 9.
ABMP ERB:
Fabio Ancarani
University of Bologna
Stefania Borghini
Bocconi University
Michele Costabile
University of Calabria
Michael Gibbert
Bocconi University
Francesca Golfetto
Bocconi University
Stephan Henneberg
Manchester Business School
Andreas Hinterhuber
Hinterhuber & Partners
Wesley J. Johnston
Georgia State University
Mette Praest Knudsen
University of Southern Denmark
J. David Lichtenthal
Baruch College, City University of New York
Hans Mu¨ hlbacher
University of Innsbruck
Chezy Ofir
Hebrew University
Diego Rinallo
Bocconi University
Fabrizio Zerbini
Bocconi University
Contact the Editorial Team
Series Editor
Arch Woodside
Curtin University, Australia
[email protected]
Publisher
Emma Stevenson
[email protected]
Publication ethics
This publication adopts the Emerald Publication Ethics guidelines which fully support the development of, and practical application of consistent ethical standards throughout the scholarly publishing community.
Online access
This title is available as part of the Emerald Business, Management and Economics eBook Series Collection. If you are a subscriber, please follow the link below to access your subscribed content. For purchase/subscription options please contact [email protected].
Online table of contents
Print copy & more information
For more information about any of the volumes listed below, or to purchase a print copy, please click on the relevant volume title:
- Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes , Volume 25
- Making Tough Decisions Well and Badly: Framing, Deciding, Implementing, Assessing, Volume 24
- E-Services Adoption: Processes by Firms in Developing Nations (Part B), Volume 23
- E-Services Adoption: Processes by Firms in Developing Nations, Volume 23 Part A, Volume 23
- Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics, Part A, Volume 22
- Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics Part B, Volume 22
- Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing, Volume 21
- Deep Knowledge of B2B Relationships within and Across Borders, Volume 20
- Visionary Pricing: Reflections and Advances in Honor of Dan Nimer, Volume 19
- Business-to-Business Marketing Management: Strategies, Cases and Solutions, Volume 18
- Interfirm Networks: Theory, Strategy, and Behavior, Volume 17
- Organizational Culture, Business-to-Business Relationships, and Interfirm Networks, Volume 16
- Business-to-Business Brand Management: Theory, Research and Executive Case Study Exercises , Volume 15
- Creating and Managing Superior Customer Value, Volume 14
- Managing Product Innovation , Volume 13
- Evaluating Marketing Actions and Outcomes , Volume 12
- Essays by Distinguished Marketing Scholars of the Society for Marketing Advances , Volume 11
- Designing Winning Products , Volume 10
- Getting Better at Sensemaking , Volume 9
- Training Exercises for Improving Sensemaking Skills With Solutions, Volume 8
- Advances in Business Marketing and Purchasing , Volume 7