Doing Research That Matters, Shaping the Future of Management
Marco Busi, Carisma RCT, UK
If you believe the impact of management research and education is in decline, this book will help you play your part. Doing Research that Matters looks at an old issue from a new perspective, taking a fresh and cross-disciplinary approach to learning how we can contribute with our work to shaping the future of management.
Readers are invited to sit back and relax while they are taken on a journey through the views and work of a group of exemplary professionals: top-management gurus Rob Goffee, Robert Kaplan, Barbara Kellerman, Philip Kotler, John Kotter, Howard Gardner, Costas Markides, Roger Martin, Henry Mintzberg and David Ulrich; Nobel Laureates Gerhard Ertl, Doug Osheroff, Elinor Ostrom, Jack Szostack and Harald zur Hausen; and world renowned astrophysicist Margherita Hack. In his quest to become a better management innovator, Marco Busi shares the wisdom he gained from these interviews to highlight patterns in the way pioneers identify a problem worth researching, generate an outcome worth spreading, and generally conduct a career worth having.
- This book encourages management researchers to investigate topics that will deliver something of significance to the world. By talking to Nobel Prize Winners and renowned, recognised researchers from other fields, the book aims to guide new researchers to same heights of success
- It's unique in its review of the characteristics of research excellence in management research through the lenses of different scientific disciplines, from physics to medicine to management
- The problem being tackled in this book, i.e. the low rate of management innovation through research, is an increasingly popular topic of discussion in various arenas, including academia, industry and government. This publication will offer suggestions to improve the approach to research throughout its whole lifecycle, from idea conception to research publication.
"This is the book for people (like me) who would never even think of opening a conventional book about research, made by some static guru of boring old-school words.... (Busi is) an innovative and agile business provider who has changed research from being a 'book of letters to be finished' to a 'book of value you would wish to be endless'."
Stefan Ferretti, Group Supply Chain Capability Development Manager, Coca-Cola Hellenic
"Marco Busi has achieved a remarkable thing with his new book. He has rigorously researched and intensively argued the trade off between academic research and practical application and raises questions that others do not dare or think to ask. Academic scholars, business leaders and editors should engage with his work - this is first class analysis, thoughtful, questioning and inspiring".
Othmar Krienbuhl, Head Logistics Zurich, MBA, Swiss Re
Publication Date: 28 June 2013
Format print: Hardback
Page count: 200
Dimensions: 174 x 246
Audience: Professional & Vocational