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2011 Naresh K. Malhotra Long Term Contribution Award

Award presentation.We are pleased to announce that the winning paper of the 2011 Review of Marketing Research Naresh K. Malhotra Best Paper Award for Long Term Contribution is "Toward an integrated model of business performance" by Sundar Bharadwaj and Rajan Varadarajan. The chapter was published in the inaugural issue of Review of Marketing Research (Volume 1, 2005, pp.207-244).

The award which looks to looks to recognise the impact that an article can have in the years following publication, is given for the article that makes the greatest long-term contribution amongst those published in the Review of Marketing Research.

Please join us in offering Sundar and Rajan sincere congratulations for their outstanding contribution to the field.

Rajan Varadarajan is pictured (right) receiving the award from Naresh K. Malhotra (left) at the AMA Winter Educators Conference 2011.