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Marketing and Logistics
Marketing and Logistics: Taking the guesswork out of celebrity product endorsement
Jimmy Savile came close to corrupting the BBC's Children in Need brand. The TV presenter, who since his death in 2011 has been accused of sexually abusing hundreds of young girls over a 40-year period, made at least three appearances on the corporation's fund-raiser for disadvantaged children in the 1980s.
Marketing and Logistics: Sexy adverts - and not all in the best possible taste
Sex sells. If it didn't marketers wouldn't relentlessly be offering sexy images - sometimes innovative and downright inspired, sometimes crude and tacky - to sell their wares. Sometimes the advertisements are in extremely poor taste and bordering on the pornographic; sometimes the same advertisement can both shock and be denigrated as "filth" and also be admired for its clever idea and artistic composition.
Marketing and Logistics: The pre-death selling of post-life products
'I'm not afraid of death; I just don't want to be there when it happens' is a great one-liner from US cinema director, actor and comedian Woody Allen precisely because it sums up the attitude many of us would like to have towards our own mortality.
Marketing and Logistics: Luxury brands go back to nature
A mountain, a forest, a river and a basic wooden boat on which sits a make-up free and casually dressed Angelina Jolie, her unlaquered hair blowing gently in the breeze; if you want hard evidence of the latest trend in advertising, look no further than Louis Vuitton.
Marketing and Logistics: Why mid-market retailers are feeling the squeeze
If you are searching for evidence that shoppers are spending less in the recession, look no further than your local high street. More shops than ever have been boarded up or taken over by charities or pound shops.
Marketing and Logistics: What you see is what you get: the power of point-of-sale advertising
What does our eye turn to as we walk up to a bar to buy a drink? Well not, apparently, the attractiveness or otherwise of the bar staff, but the plethora of bottles, beer mats, taps, towels, coolers, menus and posters that crowd for our attention in and around the bar.
Marketing and Logistics: The hidden costs of nickel and diming
Most of us are familiar with the drill. Attracted by advertisements promising short and medium-haul flights for less than £10, we take out our diaries and schedule a few dates on which we could take a well-earned weekend mini-break. After all, it has been a few months since we last went away, and our main holiday is still some way down the line.
Marketing and Logistics: Why price cuts can cost dearly in the long term
Crisp-maker Walkers meant business when it launched its premium Sensations sub-brand in 2002. It not only lined up Victoria Beckham and Garry Linker for the advertising campaign, it also launched the product with a price cut.
Marketing and Logistics: Northern brands mark Corrie's fiftieth
Meat and potato pies, loaves of bread, pints of beer and mugs of tea are, for some people, almost as much a part of the north of England folklore as cloth caps, cobbled streets and factory chimneys. Now ITV Global Entertainment has signed up six 'much-loved family brands from the north of England' for a year of celebration to mark the fiftieth anniversary of the soap opera Coronation Street.
Marketing and Logistics: A cinema at the record store? Now thats entertainment
What does a high-street music retailer do when consumers switch from buying CDs in record stores to purchasing downloads of their favourite tunes over the internet? The obvious answer is to diversify - and fast.
Marketing and Logistics: Please do touch the goods - and then make a speech about them!
So long as people equate ‘feeling good’ with owning something that is really special, there will always be a market for luxury items. Consumers may purchase fewer luxury goods during a downturn, but they do not tend to give up on them altogether. While luxury items are ‘want’ based rather than ‘need’ based, with so much economic misery around people are probably in search of that ‘feel good’ factor more than ever.
Marketing and Logistics: The bitter taste of a bigger brewer (branding and rebranding)
Beer-drinkers of a certain age will remember one of the UK’s biggest national breweries buying up a large number of smaller, local rivals, rebranding their pubs, then phasing out the local brews in favour of a giant national brand.
Marketing and Logistics: Retailers urged to call 'time' on the returnaholics
‘Many happy returns’ is not only a birthday wish, but also a shopping principle used by more than 50% of women, according to research by King et al. (Journal of Marketing Management, Vol 24 Nos 1-2). They report that more than half of customers questioned in two shopping centres admitted to having bought a product with no intention of keeping it.
Marketing and Logistics: Cillit crash, bang wallop, what an advert!
If the shouting of the front-man in the television commercial for Cillit Bang cleaner irritates you, you are not alone. That, and the equally loud advert for Safestyle double glazing, was among the most annoying adverts of 2007 in an Internet poll. Also high on the list were Injurylawyers4u and Picture the Loan.
Marketing and Logistics: Consumer behaviour in emerging markets
The world's biggest and most successful brands are knocking on the wrong door if they believe China to be their long-term golden goose, according to the head of a European brand and business-development consultancy...
Marketing and Logistics: Marketing & logistics
It is commonly accepted that people often buy products that they perceive to match the image they seek to project of themselves. This seems to be particularly true in the area of car sales where, as the marketing speak has it, 'self-image congruence and brand preference are found to be strong predictors of brand satisfaction'...