This page is older archived content from an older version of the Emerald Publishing website.

As such, it may not display exactly as originally intended.

Corporate identity, image and reputation management: a further analysis


Special issue call for papers from Corporate Communications

Corporate identity, image and/or reputation have been identified as constructs of growing importance, as numerous studies propose that they can give rise to lasting company success.

Various authors have analysed their impact on stakeholder-related constructs such as customer satisfaction, brand image, and intention to purchase, whereas others have concentrated on the direct impact on business and marketing performance measures. However, despite extensive research effort, there is still disagreement over many of these consequences. Contradictory results are accounted for by a lack of theoretical frameworks supporting these relationships. A more thorough evaluation of the role of mediating and moderating constructs needs to be examined in order to strengthen research in these areas. Accordingly, this special issue aims to provide a platform for innovative studies that addresses elements in the events or behaviours that contribute to the relationship between corporate identity, image and/or reputation and their many consequences. This includes issues related to different measurement approaches for corporate identity, image and/or reputation.

All rigorous and thoughtful conceptual papers, literature reviews, case studies, empirical studies and practice papers using a wide range of methodologies are encouraged. Possible topics that will be suitable for this special issue include (but are not limited to) the following:

  • The general impact of corporate identity, image and/or reputation with various consequences
  • The impact of corporate identity, image and/or reputation with various consequences on specific stakeholder groups and cultures
  • Evaluation of factors that moderate/mediate the corporate identity, image and/or reputation
  • Novel approaches for measuring these constructs and their consequences
  • The influence of dimensions of corporate identity, image and/or reputation (e.g. corporate communication, corporate visual identity, corporate behaviour, corporate social responsibility) on specific aspects of strategic marketing management
  • The use of new media in corporate identity, image and/or reputation management and the consequences. 

The deadline for submission of papers is 15 October 2010. Feedback is provided before 15 December 2010 and resubmissions are due on 15 March 2011. The special issue will appear in Vol. 16 No. 3.
All papers will be subjected to double blind peer review.

For submission details prospective contributors should consult the journal's author guidelines as follows:
Submissions to Corporate Communications: An International Journal must be made using ScholarOne's Manuscript Central:
http://mc.manuscriptscentral.com/ccij

Prospective contributors with questions concerning the potential suitability of topics, Guest Editors' expectations, or additional requirements about this special issue are invited to contact directly by e-mail the Guest Editors:
T.C. Melewar, School of Management and Law,
Zurich University of Applied Sciences, Switzerland
E-mail: [email protected]
Marko Sarstedt, Institute for Market-based Management,
Ludwig-Maximilians-University, Munich
E-mail: [email protected]
Christine Hallier, School of Management and Law,
Zurich University of Applied Sciences, Switzerland
E-mail: [email protected]