Cookie policy

Some of the features on the Emerald websites require the use of cookies. Cookies enhance your experience using our website and help to personalise the service you receive.

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What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit our website. Cookies are useful because they allow our website to recognise your device. 

Cookies do lots of different jobs, like improving navigation between pages, remembering your preferences, and generally improving your online experience. They can also help to ensure that adverts you see online are more relevant to you and your interests. 

Cookies may be stored by the browser for a single session or for a longer period of time:

  • Session cookies are deleted every time the browser is closed down.
  • You can also manage cookies in your web browser, by changing the settings in the browser you use. 

Strictly necessary cookies

These cookies are essential to enable you to move around the website and use its features. They are necessary to its functionality and cannot be switched off in our systems. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personal information.

Cookie name Purpose Type Origin


Used to maintain login throughout a single session, also to toggle occasional site settings, for example, language, text-only (visually impaired), or full graphical view. Session Emerald

Performance cookies

These cookies collect information about you use our websites, for instance, which pages you visit most often, and any error messages from web pages. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Cookie name Purpose Type Origin



Used to evaluate the Mixpanel analytics service. Mixpanel is used to track user activity on the Emerald site only and subsequent analysis enables us to improve content and service delivery. Persistent  Mixpanel








Google Analytics cookies. These track number and duration of visits to the Emerald website as well as details and keywords of searches that led the user to the site. Google Analytics cookies do not identify individual users and every website using Google Analytics deploys a different set of cookies – visitors are not tracked across multiple sites.



























Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID.



Functionality cookies

These cookies allow the website to remember choices you make and provide enhanced, more personal features. They may also be used to provide services you have asked for, such as marked lists. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. 

Cookie name Purpose Type Origin
cookie-agreed Used to keep track of if the end user has agreed to use cookies.  Session Emerald

Targeting cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are used to limit the number of times you see an advertisement as well as measure the effectiveness of the advertising campaign. They are placed on our website by our chosen advertising, marketing and analytics providers, social media platforms and search engines with our permission. These cookies remember that you have visited our website and this information is shared with our chosen providers. They collect information about your browsing activities on our website and allow our providers to track you when you visit other websites, platforms or search engines, so that they can serve our adverts to you. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

The partner organisations that supply these additional services provide a mechanism for you to opt out of any tracking and personalisation. Details of how to do this are given below.

Cookie name Purpose Type Origin




The Emerald website allows users to post links to Emerald content on their social networking profiles via the ShareThis service. ShareThis cookies record which sites and pages have been "shared" and advertisements that users see on subsequent sites may reflect this. On clicking the ShareThis icon, users can opt out of any tracking by ShareThis (a further cookie, st_optout, records this). See the ShareThis privacy policy for more information. Persistent ShareThis



A number of information pages on the Emerald website display advertisements and these are selected based on the page they appear on and the user's browsing history as recorded by the DoubleClick cookies. On clicking the AdChoices link on each advertisement, users can opt out of any tracking by DoubleClick. See the Google privacy policy for more information. Persistent DoubleClick

Related topics


We follow a group of policies and guidance statements to ensure that our company operates in a way that meets, or exceeds, the requirements of our customers and meets all legal requirements.

Read all our policies


Find out how we process personal information, the systems we use to gather data and how we store and share information.

Privacy notice

Conditions of use

These terms and conditions apply to all users of the website. Please read them carefully.

Conditions of use