Journal of Social Marketing

Journal of Social Marketing

ISSN: 2042-6763

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Aims & Scope

A marketing philosophy centers on making customers happy — and doing it better than competitors can. Social marketing is a means to change behaviour in individuals, the people they interact with and the surrounding environment.

The Journal of Social Marketing (JSOCM) publishes double blind peer reviewed research that develops and integrates marketing concepts with other approaches to influence behaviour that benefit individuals and communities for the greater social good (across a wide array of health, environment and social issues) in any of the following areas:

  • Conceptual social marketing studies
  • Social marketing theory development
  • Literature reviews examining the social marketing evidence base
  • Evaluation of social marketing programs/interventions
  • Formative research and consumer/market insight studies
  • Segmentation studies
  • Studies evaluating and/or experimenting with any aspect of the social marketing mix
  • Behaviour change studies
  • Downstream/midstream/upstream social marketing programs/interventions

This journal is abstracted and indexed by: British Library; NSD (Norway) -1; ReadCube Discover; Scopus.

This journal is ranked by: Australian Business Deans Council (ABDC) Journal Quality List - B ranking.

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Journal of Social Marketing is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email or visit the Emerald Marketing eJournals Collection page.

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This journal is a member of and subscribes to the principles of the Committee on Publication Ethics. More on Emerald's approach is available in our Publication Ethics guidelines.

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