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Previously published as Direct Marketing: An International Journal
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The mission of the Journal of Research in Interactive Marketing (JRIM) is to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. With its origins in the discipline and practice of direct marketing, the journal aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners.
Authors are encouraged to submit manuscripts which reflect cutting-edge thinking in interactive marketing as well as means by which organizations of all types (for-profit, non-profit, public sector, government, etc.) can employ and improve the efficiency and effectiveness of interactive marketing strategies and tactics. Submissions focusing on both conceptual developments and empirical advances are encouraged with the emphasis on demonstrating compelling contributions to theory and practice. The Impact of the research to business, policy and society should be explicit.
Topics areas which will be addressed, but are not necessarily limited to, include:
The Journal is one of the few leaders in publishing articles which are essential for the academic development of those areas of marketing, market research, marketing communications, ebusiness and information technology communities that focus on interactive marketing in various ways. The number of students in these areas is rising rapidly. These students need a strong set of journals to which they can refer. The JRIM is one of them. - Professor Merlin Stone
This journal is abstracted and indexed by: Cabell's Directory of Publishing Opportunities in Management and Marketing; Electronic Collections Online; Inspec; Scopus (Note - indexed from 2009 as Direct Marketing: an international journal); Zetoc (British Library)
This journal is ranked by: Australian Business Deans Council (ABDC) Journal Quality List - C ranking
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