David Lee King is the Digital Services Director at Topeka & Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends.
He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library-related journals. David is a Library Journal Mover and Shaker.
His newest book is Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections.
David blogs at http://www.davidleeking.com.
Read David's other articles…
First, they talk about the limited lifespan of an entertainment-based marketing video. Then, they say this:
"An explainer video, on the other hand, is designed around being useful for the audience. From the moment it is first conceived, through storyboarding, shooting, editing, and distribution, an explainer video is centred on being something that users will find helpful in understanding a product, using a piece of software, negotiating a challenge, or learning a new skill."
I love this video marketing concept for libraries! It fits us well. In fact, some of us are already creating explainer videos – we just didn't know it. You know all those tutorials, screencasts, and “how to search the catalogue” videos your library has made? Those are a type of explainer video.
The only problem? Our explainer videos can be pretty boring at times. And long. Here are some quick tips for making our library-focused explainer videos better:
What do you think – can you improve your explainer videos (or start making some, if you haven't yet)? I think so. Get those cameras rolling!