publication_title print_identifier online_identifier date_first_issue_online num_first_vol_online num_first_issue_online date_last_issue_online num_last_vol_online num_last_issue_online title_url first_author title_id embargo_info coverage_depth notes publisher_name publication_type date_monograph_published_print date_monograph_published_online monograph_volume monograph_edition first_editor parent_publication_title_id preceding_publication_title_id access_type Review of Marketing Research 9780765613042 9780857247230 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2005)1 Malhotra 10.1108/S1548-6435(2005)1 fulltext Emerald Group Publishing Limited Monograph 2005-01-01 2005-01-01 1 Malhotra RMR P Retail Futures 9781838676643 9781838676636 https://www.emerald.com/insight/publication/doi/10.1108/9781838676636 Verhagen 10.1108/9781838676636 fulltext Emerald Publishing Limited Monograph 2020-10-07 2020-10-07 Pantano P Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes 9781786351227 9781786351210 https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201825 Woodside 10.1108/S1069-0964201825 fulltext Emerald Publishing Limited Monograph 2018-01-29 2018-01-29 25 Woodside ABMP P Crisis Communications Management 9781787566187 9781787566156 https://www.emerald.com/insight/publication/doi/10.1108/9781787566156 Wheeler 10.1108/9781787566156 fulltext Emerald Publishing Limited Monograph 2018-12-03 2018-12-03 PRCA P The Sustainable Marketing Concept in European SMEs 9781787540392 9781787540385 https://www.emerald.com/insight/publication/doi/10.1108/9781787540385 Belyaeva 10.1108/9781787540385 fulltext Emerald Publishing Limited Monograph 2018-05-14 2018-05-14 Rudawska P Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics 9781785607073 9781785607066 https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201522B Preece 10.1108/S1069-0964201522B fulltext Emerald Group Publishing Limited Monograph 2015-10-20 2015-10-20 22, Part B Quaddus ABMP P Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics 9781784417642 9781784417635 https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201522A Ahmad 10.1108/S1069-0964201522A fulltext Emerald Group Publishing Limited Monograph 2015-10-07 2015-10-07 22, Part A Quaddus ABMP P Writing for the Media 9781787566149 9781787566118 https://www.emerald.com/insight/publication/doi/10.1108/9781787566118 Wheeler 10.1108/9781787566118 fulltext Emerald Publishing Limited Monograph 2019-01-14 2019-01-14 PRCA P Review of Marketing Research 9780765613066 9780857247254 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2007)3 Malhotra 10.1108/S1548-6435(2007)3 fulltext Emerald Group Publishing Limited Monograph 2007-02-01 2007-02-01 3 Malhotra RMR P Expand, Grow, Thrive 9781787437821 9781787437814 https://www.emerald.com/insight/publication/doi/10.1108/9781787437814 Canalichio 10.1108/9781787437814 fulltext Emerald Publishing Limited Monograph 2018-02-12 2018-02-12 P Answer Intelligence 9781839828737 9781839828706 https://www.emerald.com/insight/publication/doi/10.1108/9781839828706 Glibkowski 10.1108/9781839828706 fulltext Emerald Publishing Limited Monograph 2021-04-14 2021-04-14 P Globalization, the Multinational Firm, and Emerging Economies 9780762306695 9781849500562 https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2000)10 Daniels 10.1016/S1474-7979(2000)10 fulltext Emerald Group Publishing Limited Monograph 2000-01-01 2000-01-01 10 Yaprak AIM P Customer Experience Innovation 9781787547872 9781787547865 https://www.emerald.com/insight/publication/doi/10.1108/9781787547865 Dew 10.1108/9781787547865 fulltext Emerald Publishing Limited Monograph 2018-08-13 2018-08-13 P Business-to-Business Marketing Management: Strategies, Cases, and Solutions 9781780525761 9781780525778 https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964(2012)18 Glynn 10.1108/S1069-0964(2012)18 fulltext Emerald Group Publishing Limited Monograph 2012-04-16 2012-04-16 18 Glynn ABMP P Shopper Marketing and the Role of In-Store Marketing 9781784410018 9781784410001 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411 Baik 10.1108/S1548-6435201411 fulltext Emerald Group Publishing Limited Monograph 2014-09-02 2014-09-02 11 Grewal RMR P Consumer Culture Theory 9781784411589 9781784411572 https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111201416 Brown 10.1108/S0885-2111201416 fulltext Emerald Group Publishing Limited Monograph 2014-11-22 2014-11-22 16 Schouten RCB P Grow, Build, Sell, Live 9781787568860 9781787568839 https://www.emerald.com/insight/publication/doi/10.1108/9781787568839 Manners 10.1108/9781787568839 fulltext Emerald Publishing Limited Monograph 2019-09-30 2019-09-30 PRCA P No Business is an Island 9781787145504 9781787145498 https://www.emerald.com/insight/publication/doi/10.1108/9781787145498 Håkansson 10.1108/9781787145498 fulltext Emerald Publishing Limited Monograph 2017-08-17 2017-08-17 Håkansson P Organizational Culture, Business-to-Business Relationships, and Interfirm Networks 9780857243058 9780857243065 https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964(2010)16 Woodside 10.1108/S1069-0964(2010)16 fulltext Emerald Group Publishing Limited Monograph 2010-08-26 2010-08-26 16 Woodside ABMP P The Efficiency of Mutual Fund Families 9781787438002 9781787437999 https://www.emerald.com/insight/publication/doi/10.1108/9781787437999 Sánchez-González 10.1108/9781787437999 fulltext Emerald Publishing Limited Monograph 2018-04-19 2018-04-19 P E-Services Adoption: Processes by Firms in Developing Nations 9781785603259 9781785603242 https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201523A Woodside 10.1108/S1069-0964201523A fulltext Emerald Group Publishing Limited Monograph 2015-09-28 2015-09-28 23, Part A Quaddus ABMP P Organizing Marketing and Sales 9781787549692 9781787549685 https://www.emerald.com/insight/publication/doi/10.1108/9781787549685 Axelsson 10.1108/9781787549685 fulltext Emerald Publishing Limited Monograph 2018-05-29 2018-05-29 Andersson P Strategic Marketing Management in Asia 9781786357465 9781786357458 https://www.emerald.com/insight/publication/doi/10.1108/9781786357458 Anwar 10.1108/9781786357458 fulltext Emerald Group Publishing Limited Monograph 2016-12-19 2016-12-19 Andaleeb P Creativity and Marketing: The Fuel for Success 9781800713314 9781800713307 https://www.emerald.com/insight/publication/doi/10.1108/9781800713307 Henninger 10.1108/9781800713307 fulltext Emerald Publishing Limited Monograph 2021-08-02 2021-08-02 Pantano P Managing Product Innovation 9780762311590 9781849503112 https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2005)13 Corswant 10.1016/S1069-0964(2005)13 fulltext Emerald Group Publishing Limited Monograph 2005-04-08 2005-04-08 13 Woodside ABMP P Managing Brands in 4D 9781787561038 9781787561021 https://www.emerald.com/insight/publication/doi/10.1108/9781787561021 Pogorzelski 10.1108/9781787561021 fulltext Emerald Publishing Limited Monograph 2018-06-14 2018-06-14 P Research in Consumer Behavior 9781781900222 9781781900239 https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111(2012)14 Askegaard 10.1108/S0885-2111(2012)14 fulltext Emerald Group Publishing Limited Monograph 2012-11-22 2012-11-22 14 Belk RCB P Review of Marketing Research 9780765621276 9780857247285 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2010)6 Malhotra 10.1108/S1548-6435(2010)6 fulltext Emerald Group Publishing Limited Monograph 2010-01-01 2010-01-01 6 Malhotra RMR P Market Research Methods in the Sports Industry 9781787541924 9781787541917 https://www.emerald.com/insight/publication/doi/10.1108/9781787541917 Šerić 10.1108/9781787541917 fulltext Emerald Publishing Limited Monograph 2018-05-15 2018-05-15 P Michigan State University Contributions to International Business and Innovation 9781848554405 9781848554412 https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979(2008)19 Cavusgil 10.1108/S1474-7979(2008)19 fulltext Emerald Group Publishing Limited Monograph 2008-01-01 2008-01-01 19 Cavusgil AIM P Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises 9781848556706 9781848556713 https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964(2009)15 Glynn 10.1108/S1069-0964(2009)15 fulltext Emerald Group Publishing Limited Monograph 2009-06-11 2009-06-11 15 Glynn ABMP P The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference 9781839827334 9781839827303 https://www.emerald.com/insight/publication/doi/10.1108/9781839827303 Fahey 10.1108/9781839827303 fulltext Emerald Publishing Limited Monograph 2020-08-03 2020-08-03 AMAR P Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets 9781787145566 9781787145559 https://www.emerald.com/insight/publication/doi/10.1108/9781787145559 Gau 10.1108/9781787145559 fulltext Emerald Publishing Limited Monograph 2018-12-03 2018-12-03 Singh MEM P The Machine Age of Customer Insight 9781839096976 9781839096945 https://www.emerald.com/insight/publication/doi/10.1108/9781839096945 Einhorn 10.1108/9781839096945 fulltext Emerald Publishing Limited Monograph 2021-03-15 2021-03-15 Einhorn P Getting Better at Sensemaking 9780762306336 9781849500432 https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2001)9 Alajoutsijärvi 10.1016/S1069-0964(2001)9 fulltext Emerald Group Publishing Limited Monograph 2001-02-02 2001-02-02 9 Woodside ABMP P Measurement in Marketing 9781800436312 9781800436305 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435202219 Bagozzi 10.1108/S1548-6435202219 fulltext Emerald Publishing Limited Monograph 2022-09-12 2022-09-12 19 Baumgartner RMR P International Marketing in the Fast Changing World 9781785602337 9781785602320 https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201526 Solberg 10.1108/S1474-7979201526 fulltext Emerald Group Publishing Limited Monograph 2015-10-24 2015-10-24 26 Stöttinger AIM P Marketing in and for a Sustainable Society 9781786352828 9781786352811 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613 Varadarajan 10.1108/S1548-6435201613 fulltext Emerald Group Publishing Limited Monograph 2016-06-27 2016-06-27 13 Malhotra RMR P Understanding Interactive Network Branding in SME Firms 9781789739787 9781789739770 https://www.emerald.com/insight/publication/doi/10.1108/9781789739770 Koporcic 10.1108/9781789739770 fulltext Emerald Publishing Limited Monograph 2019-11-12 2019-11-12 P New Insights on Trust in Business-to-Business Relationships 9781838670634 9781838670627 https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201926 Akrout 10.1108/S1069-0964201926 fulltext Emerald Publishing Limited Monograph 2019-08-15 2019-08-15 26 Akrout ABMP P Developing Digital Marketing 9781800713499 9781800713482 https://www.emerald.com/insight/publication/doi/10.1108/9781800713482 Ratten 10.1108/9781800713482 fulltext Emerald Publishing Limited Monograph 2021-06-11 2021-06-11 Thaichon P Creating and managing superior customer value 9781848551725 9781848551732 https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2008)14 Woodside 10.1016/S1069-0964(2008)14 fulltext Emerald Group Publishing Limited Monograph 2008-11-01 2008-11-01 14 Woodside ABMP P Cross-Cultural Buyer Behavior 9780762314126 9781849504850 https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2007)18 Taylor 10.1016/S1474-7979(2007)18 fulltext Emerald Group Publishing Limited Monograph 2007-05-02 2007-05-02 18 Taylor AIM P International Marketing in Rapidly Changing Environments 9781781908969 https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979(2013)24 Lee 10.1108/S1474-7979(2013)24 fulltext Emerald Group Publishing Limited Monograph 2013-10-10 2013-10-10 24 AIM P The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results – Every Time 9781839826870 9781839826849 https://www.emerald.com/insight/publication/doi/10.1108/9781839826849 Lurie 10.1108/9781839826849 fulltext Emerald Publishing Limited Monograph 2020-08-03 2020-08-03 AMAR P Machine Learning and Artificial Intelligence in Marketing and Sales 9781800438811 9781800438804 https://www.emerald.com/insight/publication/doi/10.1108/9781800438804 Syam 10.1108/9781800438804 fulltext Emerald Publishing Limited Monograph 2021-03-10 2021-03-10 P Evaluating Marketing Actions and Outcomes 9780762310463 9781849502306 https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2003)12 Kjellberg 10.1016/S1069-0964(2003)12 fulltext Emerald Group Publishing Limited Monograph 2003-09-04 2003-09-04 12 Woodside ABMP P Consumer Culture Theory 9781787542860 9781787542853 https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111201920 Belk 10.1108/S0885-2111201920 fulltext Emerald Publishing Limited Monograph 2019-04-10 2019-04-10 20 Bajde RCB P Gambling Advertising: Nature, Effects and Regulation 9781787699243 9781787699236 https://www.emerald.com/insight/publication/doi/10.1108/9781787699236 Gunter 10.1108/9781787699236 fulltext Emerald Publishing Limited Monograph 2019-04-09 2019-04-09 P Review of Marketing Research 9780765620927 9780857247261 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2008)4 Malhotra 10.1108/S1548-6435(2008)4 fulltext Emerald Group Publishing Limited Monograph 2008-01-01 2008-01-01 4 Malhotra RMR P Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing 9781780529127 9781780529134 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2012)9 Vargo 10.1108/S1548-6435(2012)9 fulltext Emerald Group Publishing Limited Monograph 2012-06-25 2012-06-25 9 Vargo RMR P The Value of Design in Retail and Branding 9781800715806 9781800715790 https://www.emerald.com/insight/publication/doi/10.1108/9781800715790 Leroi-Werelds 10.1108/9781800715790 fulltext Emerald Publishing Limited Monograph 2021-06-10 2021-06-10 Quartier P Ultimate Gig 9781839828614 9781839828607 https://www.emerald.com/insight/publication/doi/10.1108/9781839828607 Fleming 10.1108/9781839828607 fulltext Emerald Publishing Limited Monograph 2021-03-25 2021-03-25 P Break the Wall: Why and How to Democratize Digital in Your Business 9781803821887 9781803821856 https://www.emerald.com/insight/publication/doi/10.1108/9781803821856 Aksehirli 10.1108/9781803821856 fulltext Emerald Publishing Limited Monograph 2022-12-14 2022-12-14 AMAR P Our Future in Public Relations: A Cautionary Tale in Three Parts 9781839095993 9781839095962 https://www.emerald.com/insight/publication/doi/10.1108/9781839095962 Kerrigan 10.1108/9781839095962 fulltext Emerald Publishing Limited Monograph 2020-08-17 2020-08-17 P Visionary Pricing: Reflections and Advances in Honor of Dan Nimer 9781780529967 9781780529974 https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964(2012)19 Woodside 10.1108/S1069-0964(2012)19 fulltext Emerald Group Publishing Limited Monograph 2012-11-19 2012-11-19 19 Smith ABMP P 30-Minute Website Marketing 9781838670818 9781838670788 https://www.emerald.com/insight/publication/doi/10.1108/9781838670788 Wilson 10.1108/9781838670788 fulltext Emerald Publishing Limited Monograph 2019-10-18 2019-10-18 P International Marketing 9780857244475 9780857244482 https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979(2011)21 Zou 10.1108/S1474-7979(2011)21 fulltext Emerald Group Publishing Limited Monograph 2011-01-20 2011-01-20 21 Zou AIM P Advertising in New Formats and Media 9781785603136 9781785603129 https://www.emerald.com/insight/publication/doi/10.1108/9781785603129 Rosengren 10.1108/9781785603129 fulltext Emerald Group Publishing Limited Monograph 2016-12-29 2016-12-29 Pelsmacker P Consumer Culture Theory 9781785603235 9781785603228 https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111201517 Heilbrunn 10.1108/S0885-2111201517 fulltext Emerald Group Publishing Limited Monograph 2015-11-18 2015-11-18 17 Thyroff RCB P Consumer Culture Theory 9781787439078 9781787439061 https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111201819 Rittenburg 10.1108/S0885-2111201819 fulltext Emerald Publishing Limited Monograph 2018-02-05 2018-02-05 19 Cross RCB P Measurement and Research Methods in International Marketing 9781780520940 9781780520957 https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979(2011)22 Diamantopoulos 10.1108/S1474-7979(2011)22 fulltext Emerald Group Publishing Limited Monograph 2011-08-23 2011-08-23 22 Sarstedt AIM P Consumer Culture Theory 9781781908105 9781781908112 https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111(2013)15 Witkowski 10.1108/S0885-2111(2013)15 fulltext Emerald Group Publishing Limited Monograph 2013-12-06 2013-12-06 15 Belk RCB P Beyond Multi-channel Marketing 9781838676865 9781838676858 https://www.emerald.com/insight/publication/doi/10.1108/9781838676858 Palazzo 10.1108/9781838676858 fulltext Emerald Publishing Limited Monograph 2020-06-17 2020-06-17 Palazzo P Marketing Management in Turkey 9781787145580 9781787145573 https://www.emerald.com/insight/publication/doi/10.1108/9781787145573 Yolbulan-Okan 10.1108/9781787145573 fulltext Emerald Publishing Limited Monograph 2018-07-30 2018-07-30 Ozturkcan MEM P Developing Insights on Branding in the B2B Context 9781787562769 9781787562752 https://www.emerald.com/insight/publication/doi/10.1108/9781787562752 Koporcic 10.1108/9781787562752 fulltext Emerald Publishing Limited Monograph 2018-08-09 2018-08-09 Koporcic P Innovation and Strategy 9781787548299 9781787548282 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815 Bharadwaj 10.1108/S1548-6435201815 fulltext Emerald Publishing Limited Monograph 2018-07-03 2018-07-03 15 Varadarajan RMR P Research on International Service Marketing: A state of the Art 9780762311859 9781849503310 https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2005)15 Hennig-Thurau 10.1016/S1474-7979(2005)15 fulltext Emerald Group Publishing Limited Monograph 2005-06-16 2005-06-16 15 Ruyter AIM P Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries 9780762312863 9781849503976 https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2006)16 Eriksson 10.1016/S1474-7979(2006)16 fulltext Emerald Group Publishing Limited Monograph 2006-03-28 2006-03-28 16 Solberg AIM P Essays by Distinguished Marketing Scholars of the Society for Marketing Advances 9780762308699 9781849501484 https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2002)11 Assael 10.1016/S1069-0964(2002)11 fulltext Emerald Group Publishing Limited Monograph 2002-08-14 2002-08-14 11 Woodside ABMP P Reviving Traditions in Research on International Market Entry 9780762310449 9781849502283 https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2003)14 Samiee 10.1016/S1474-7979(2003)14 fulltext Emerald Group Publishing Limited Monograph 2003-09-03 2003-09-03 14 Li AIM P Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences 9781838671761 9781838671754 https://www.emerald.com/insight/publication/doi/10.1108/9781838671754 Moriuchi 10.1108/9781838671754 fulltext Emerald Publishing Limited Monograph 2021-06-22 2021-06-22 P E-services Adoption: Processes by Firms in Developing Nations 9781785607097 9781785607080 https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201523B Woodside 10.1108/S1069-0964201523B fulltext Emerald Group Publishing Limited Monograph 2015-12-10 2015-12-10 23, Part B Quaddus ABMP P Study Abroad 9780762309894 9781849501927 https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2003)13 Easton 10.1016/S1474-7979(2003)13 fulltext Emerald Group Publishing Limited Monograph 2003-03-12 2003-03-12 13 Hult AIM P Reputation Management 9781787566101 9781787566071 https://www.emerald.com/insight/publication/doi/10.1108/9781787566071 Langham 10.1108/9781787566071 fulltext Emerald Publishing Limited Monograph 2018-12-10 2018-12-10 PRCA P New Challenges to International Marketing 9781848554689 9781848554696 https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979(2009)20 10.1108/S1474-7979(2009)20 fulltext Emerald Group Publishing Limited Monograph 2009-03-06 2009-03-06 20 Sinkovics AIM P Review of Marketing Research: Special Issue – Marketing Legends 9780857248978 9780857248985 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2011)8 Bagozzi 10.1108/S1548-6435(2011)8 fulltext Emerald Group Publishing Limited Monograph 2011-07-13 2011-07-13 8 Malhotra RMR P Sustainability Marketing 9781800712454 9781800712447 https://www.emerald.com/insight/publication/doi/10.1108/9781800712447 Syan 10.1108/9781800712447 fulltext Emerald Publishing Limited Monograph 2021-05-05 2021-05-05 P Reassesing the Internationalization of the Firm 9780762307951 9781849501101 https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2001)11 Axinn 10.1016/S1474-7979(2001)11 fulltext Emerald Group Publishing Limited Monograph 2001-09-12 2001-09-12 11 Axinn AIM P The Business of Choice: How Human Instinct Influences Everyone’s Decisions 9781839820717 9781839820700 https://www.emerald.com/insight/publication/doi/10.1108/9781839820700 Willcox 10.1108/9781839820700 fulltext Emerald Publishing Limited Monograph 2020-09-28 2020-09-28 P Review of Marketing Research 9780765613059 9780857247247 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2006)2 Malhotra 10.1108/S1548-6435(2006)2 fulltext Emerald Group Publishing Limited Monograph 2006-01-01 2006-01-01 2 Malhotra RMR P Genes, Climate, and Consumption Culture 9781787434127 9781787434110 https://www.emerald.com/insight/publication/doi/10.1108/9781787434110 Sheth 10.1108/9781787434110 fulltext Emerald Publishing Limited Monograph 2017-08-11 2017-08-11 P Emotional Appeals in Advertising Banking Services 9781787563025 9781787562998 https://www.emerald.com/insight/publication/doi/10.1108/9781787562998 Mogaji 10.1108/9781787562998 fulltext Emerald Publishing Limited Monograph 2018-05-01 2018-05-01 P The Global Private Health & Fitness Business: A Marketing Perspective 9781800438514 9781800438507 https://www.emerald.com/insight/publication/doi/10.1108/9781800438507 Algar 10.1108/9781800438507 fulltext Emerald Publishing Limited Monograph 2021-04-15 2021-04-15 García-Fernández P Deep Knowledge of B2B Relationships Within and Across Borders 9781781908587 https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964(2013)20 Woodside 10.1108/S1069-0964(2013)20 fulltext Emerald Group Publishing Limited Monograph 2014-08-16 2014-08-16 20 ABMP P Review of Marketing Research 9780765621252 9780857247278 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2009)5 Malhotra 10.1108/S1548-6435(2009)5 fulltext Emerald Group Publishing Limited Monograph 2009-01-01 2009-01-01 5 Malhotra RMR P New Perspectives on Critical Marketing and Consumer Society 9781839095573 9781839095542 https://www.emerald.com/insight/publication/doi/10.1108/9781839095542 McColl 10.1108/9781839095542 fulltext Emerald Publishing Limited Monograph 2021-03-01 2021-03-01 Ritch P Research in Consumer Behavior 9781780521169 9781780521176 https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111(2011)13 Kelleher 10.1108/S0885-2111(2011)13 fulltext Emerald Group Publishing Limited Monograph 2011-11-07 2011-11-07 13 Belk RCB P Data-driven Marketing Content 9781789738186 9781789738179 https://www.emerald.com/insight/publication/doi/10.1108/9781789738179 Wilson 10.1108/9781789738179 fulltext Emerald Publishing Limited Monograph 2019-06-19 2019-06-19 P Making Tough Decisions Well and Badly: Framing, Deciding, Implementing, Assessing 9781786351203 9781786351197 https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201624 Woodside 10.1108/S1069-0964201624 fulltext Emerald Group Publishing Limited Monograph 2016-10-12 2016-10-12 24 Woodside ABMP P Designing winning products 9780762306824 9781849500609 https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2000)10 Woodside 10.1016/S1069-0964(2000)10 fulltext Emerald Group Publishing Limited Monograph 2000-12-20 2000-12-20 10 Woodside ABMP P Crafting Customer Experience Strategy 9781839097119 9781839097102 https://www.emerald.com/insight/publication/doi/10.1108/9781839097102 Rishi 10.1108/9781839097102 fulltext Emerald Publishing Limited Monograph 2021-05-04 2021-05-04 Popli P Marketing Accountability for Marketing and Non-marketing Outcomes 9781838675646 9781838675639 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435202118 Kumar 10.1108/S1548-6435202118 fulltext Emerald Publishing Limited Monograph 2021-09-27 2021-09-27 18 Kumar RMR P Corporate Financial Distress 9781839829819 9781839829802 https://www.emerald.com/insight/publication/doi/10.1108/9781839829802 Tron 10.1108/9781839829802 fulltext Emerald Publishing Limited Monograph 2021-01-21 2021-01-21 P Brand Meaning Management 9781784419325 9781784419318 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512 Johnson 10.1108/S1548-6435201512 fulltext Emerald Group Publishing Limited Monograph 2015-05-02 2015-05-02 12 Macinnis RMR P Mastering Market Analytics 9781787148369 9781787148352 https://www.emerald.com/insight/publication/doi/10.1108/9781787148352 Kozielski 10.1108/9781787148352 fulltext Emerald Publishing Limited Monograph 2017-11-13 2017-11-13 Kozielski P Consumer Culture Theory 9780762314461 9781848559844 https://www.emerald.com/insight/publication/doi/10.1016/S0885-2111(2007)11 Belk 10.1016/S0885-2111(2007)11 fulltext Emerald Group Publishing Limited Monograph 2007-06-07 2007-06-07 11 Belk RCB P Debates in Marketing Orientation 9781787698369 9781787698338 https://www.emerald.com/insight/publication/doi/10.1108/9781787698338 Bozkurt 10.1108/9781787698338 fulltext Emerald Publishing Limited Monograph 2019-01-14 2019-01-14 P Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing 9781781900161 9781781900178 https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979(2012)23 Townsend 10.1108/S1474-7979(2012)23 fulltext Emerald Group Publishing Limited Monograph 2012-08-21 2012-08-21 23 Swan AIM P Communicating Social and Environmental Issues Effectively 9781838674687 9781838674670 https://www.emerald.com/insight/publication/doi/10.1108/9781838674670 Reed 10.1108/9781838674670 fulltext Emerald Publishing Limited Monograph 2020-07-29 2020-07-29 PRCA P Research in Consumer Behavior 9780762313044 9781848559851 https://www.emerald.com/insight/publication/doi/10.1016/S0885-2111(2006)10 Gillis 10.1016/S0885-2111(2006)10 fulltext Emerald Group Publishing Limited Monograph 2006-07-11 2006-07-11 10 Belk RCB P Start-up Marketing Strategies in India 9781787567566 9781787567559 https://www.emerald.com/insight/publication/doi/10.1108/9781787567559 Dasgupta 10.1108/9781787567559 fulltext Emerald Publishing Limited Monograph 2019-07-23 2019-07-23 Ramesh P Multi-Channel Marketing, Branding and Retail Design 9781786354563 9781786354556 https://www.emerald.com/insight/publication/doi/10.1108/9781786354556 Hemonnet-Goujot 10.1108/9781786354556 fulltext Emerald Group Publishing Limited Monograph 2016-10-18 2016-10-18 Mcintyre P Sociometrics and Human Relationships 9781787141131 9781787141124 https://www.emerald.com/insight/publication/doi/10.1108/9781787141124 Gloor 10.1108/9781787141124 fulltext Emerald Publishing Limited Monograph 2017-04-29 2017-04-29 P Interfirm Networks: Theory, Strategy, and Behavior 9781780520247 9781780520254 https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964(2011)17 Abrahamsen 10.1108/S1069-0964(2011)17 fulltext Emerald Group Publishing Limited Monograph 2011-08-24 2011-08-24 17 Baxter ABMP P Marketing in Customer Technology Environments 9781839096013 9781839096006 https://www.emerald.com/insight/publication/doi/10.1108/9781839096006 Sudharshan 10.1108/9781839096006 fulltext Emerald Publishing Limited Monograph 2020-04-16 2020-04-16 P Review of Marketing Research 9780857244758 9780857244765 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2010)7 Ford 10.1108/S1548-6435(2010)7 fulltext Emerald Group Publishing Limited Monograph 2010-11-24 2010-11-24 7 Malhotra RMR P International Marketing Research 9780762313693 9781849504584 https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2006)17 Larimo 10.1016/S1474-7979(2006)17 fulltext Emerald Group Publishing Limited Monograph 2006-11-27 2006-11-27 17 AIM P Entrepreneurship in International Marketing 9781784414481 9781784414474 https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201525 Knight 10.1108/S1474-7979201525 fulltext Emerald Group Publishing Limited Monograph 2015-01-31 2015-01-31 25 Zou AIM P Review of Marketing Research 9781781907603 9781781907610 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2013)10 Kahn 10.1108/S1548-6435(2013)10 fulltext Emerald Group Publishing Limited Monograph 2013-06-13 2013-06-13 10 Malhotra RMR P Consumer Culture Theory 9781786354969 9781786354952 https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111201618 Zhang 10.1108/S0885-2111201618 fulltext Emerald Group Publishing Limited Monograph 2016-11-28 2016-11-28 18 Özçağlar-Toulouse RCB P Research in Consumer Behavior 9780857244437 9780857244444 https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111(2010)12 Stanton 10.1108/S0885-2111(2010)12 fulltext Emerald Group Publishing Limited Monograph 2010-12-21 2010-12-21 12 Belk RCB P Continuing to Broaden the Marketing Concept 9781787548251 9781787548244 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435202017 Drèze 10.1108/S1548-6435202017 fulltext Emerald Publishing Limited Monograph 2020-09-17 2020-09-17 17 Iacobucci RMR P Digital PR 9781787566224 9781787566194 https://www.emerald.com/insight/publication/doi/10.1108/9781787566194 Whatmough 10.1108/9781787566194 fulltext Emerald Publishing Limited Monograph 2018-11-13 2018-11-13 PRCA P Marketing in a Digital World 9781787563407 9781787563391 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201916 Rindfleisch 10.1108/S1548-6435201916 fulltext Emerald Publishing Limited Monograph 2019-09-19 2019-09-19 16 Rindfleisch RMR P New Directions in International Advertising Research 9780762309504 9781849501675 https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2002)12 Taylor 10.1016/S1474-7979(2002)12 fulltext Emerald Group Publishing Limited Monograph 2002-09-26 2002-09-26 12 Taylor AIM P Qualitative Consumer Research 9781787144927 9781787144910 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201714 Bossche 10.1108/S1548-6435201714 fulltext Emerald Publishing Limited Monograph 2017-08-01 2017-08-01 14 Belk RMR P Field Guide to Case Study Research in Business-to-business Marketing and Purchasing 9781784410803 https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421 Kleinaltenkamp 10.1108/S1069-0964201421 fulltext Emerald Group Publishing Limited Monograph 2014-08-27 2014-08-27 21 ABMP P