- Services marketing
- Vulnerable consumers and exclusion
- Young consumers
- Arts marketing
- Relationship marketing
- Marketing strategy
- Place branding
- Customer experience and word-of-mouth marketing
- AI applications to marketing
- Marketing within the context of social responsibility
|HIGH ALTMETRICS SCORE||USED IN POLICY||CO-CREATION|
"Implicit and explicit identification of counterfeit brand logos based on logotype transposition"
(Journal of Product & Brand Management)
Explores the varying forms of fraudulent imitation of original brand logotypes (operationalized at the level of logotype transposition), which can aid in the detection of a counterfeit brand.
"A systematic review of the efficacy of alcohol warning labels: Insights from qualitative and quantitative research in the new millennium"
(Journal of Social Marketing)
Draws together research in alcohol warnings literature.
"In their shoes: co-creating value from deaf/hearing perspectives"
(Journal of Services Marketing)
A case study approach in a food setting bringing together hearing customers and non-hearing employees in an innovative service experience.
|LINKED TO SDGS||HIGHLY CITED||HIGHLY DOWNLOADED|
"A multiple-item scale for measuring "sustainable consumption behaviour" construct"
(Asia Pacific Journal of Marketing and Logistics)
Develops a reliable and valid scale with desirable psychometric properties and sufficient level of reliability and validity to measure sustainable consumption from consumer perspectives.
"Fifty years of the European Journal of Marketing: a bibliometric analysis"
(European Journal of Marketing)
Presents a bibliometric overview of the leading trends of the journal during this period.
"Instafamous and social media influencer marketing"
(Marketing Intelligence & Planning)
Tests the effects of two types of celebrities (Instagram celebrity vs traditional celebrity) on source trustworthiness, brand attitude, envy and social presence.
|NOTABLE AUTHOR||SPECIAL ISSUE||PUBLISHING PARTNERSHIP|
Professor Jagdish Sheth (Emory University Goizueta Business School, USA) is the recipient of all four top awards given by the American Marketing Association. Professor Sheth is a Distinguished Fellow of the Academy of Marketing Science, Fellow of the American Psychological Association (APA), and a recipient of a Distinguished Fellow award from the International Engineering Consortium.
“Engaging Young Consumers”
(Young Consumers: Insight and Ideas for Responsible Marketers, 2020)
The Journal of Business & Industrial Marketing collaborates with the IMP Group, a leading network of international researchers working in B2B marketing.
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