marketing

Marketing

eJournal Collection

23
Journals
1,250+
articles scheduled to publish in 2021
20,500+
estimated by the end of 2021

Topical coverage

  • Branding
  • Business-to-business marketing
  • Co-creation of value
  • Consumer behaviour
  • Corporate communications
  • Fashion marketing
  • Financial services marketing
  • History of marketing
  • International marketing
  • Multi-channel marketing
  • Neuromarketing
  • Non-profit marketing
  • Sports marketing
  • Services marketing
  • Vulnerable consumers and exclusion
  • Advertising
  • Young consumers
  • Arts marketing
  • Relationship marketing
  • Marketing strategy
  • Sponsorship
  • Place branding
  • Customer experience and word-of-mouth marketing
  • AI applications to marketing
  • Marketing within the context of social responsibility

Content highlights

 

HIGH ALTMETRICS SCORE USED IN POLICY CO-CREATION

"Implicit and explicit identification of counterfeit brand logos based on logotype transposition"

(Journal of Product & Brand Management)

Explores the varying forms of fraudulent imitation of original brand logotypes (operationalized at the level of logotype transposition), which can aid in the detection of a counterfeit brand.

"A systematic review of the efficacy of alcohol warning labels: Insights from qualitative and quantitative research in the new millennium"

(Journal of Social Marketing)

Draws together research in alcohol warnings literature.

"In their shoes: co-creating value from deaf/hearing perspectives"

(Journal of Services Marketing)

A case study approach in a food setting bringing together hearing customers and non-hearing employees in an innovative service experience.

LINKED TO SDGS HIGHLY CITED HIGHLY DOWNLOADED

"A multiple-item scale for measuring "sustainable consumption behaviour" construct"

(Asia Pacific Journal of Marketing and Logistics)

Develops a reliable and valid scale with desirable psychometric properties and sufficient level of reliability and validity to measure sustainable consumption from consumer perspectives.

"Fifty years of the European Journal of Marketing: a bibliometric analysis"

(European Journal of Marketing)

Presents a bibliometric overview of the leading trends of the journal during this period.

"Instafamous and social media influencer marketing"

(Marketing Intelligence & Planning)

Tests the effects of two types of celebrities (Instagram celebrity vs traditional celebrity) on source trustworthiness, brand attitude, envy and social presence.

NOTABLE AUTHOR SPECIAL ISSUE PUBLISHING PARTNERSHIP

Professor Jagdish Sheth (Emory University Goizueta Business School, USA) is the recipient of all four top awards given by the American Marketing Association. Professor Sheth is a Distinguished Fellow of the Academy of Marketing Science, Fellow of the American Psychological Association (APA), and a recipient of a Distinguished Fellow award from the International Engineering Consortium.

“Engaging Young Consumers”

(Young Consumers: Insight and Ideas for Responsible Marketers, 2020)

The Journal of Business & Industrial Marketing collaborates with the IMP Group, a leading network of international researchers working in B2B marketing.

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