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Nordic perspectives on place branding

Special issue call for papers from Journal of Place Management and Development

Nordic place branding is an emerging field of academic research and practice. Place branding's evolution, expansion, and geographical spread in the Nordic region has been studied in several ways, however these studies have not fully explored the peculiarity of the Nordic context and its characteristics. The limited scope of previous studies on place branding paired with a widespread international interest for the ”Nordic” as a geographical place, moral orientation, and discourse calls for more research into the global relevance of Nordic place branding. In this special issue, our aim is to collect, examine, and systematise diverse instances of the Nordic place branding tradition. How can ”Nordicity” in place branding be defined and what can we learn from it? Moreover, it deals with how the Nordic place brand travels, that is to say, ways in which the Nordic is  appropriated and incorporated into international place branding practices and the conflicts that may arise when the Nordic travels.

We invite contributions to the special issue that unpack the specificity of “Nordicity in regards to place branding by – for instance -  offering novel, points of critic, modes of analysis, novel conceptualisations of and ways to translate and transform Nordic place branding to an international context. Unpacking Nordic place branding reveals historical and contemporary stereotypes of national and regional differences. The special issue aims to examine the values, ideologies and practices that the Nordic countries have used to construct themselves with particular relevance for place branding. Such claimed values include cooperation, consensus, solidarity, democracy, freedom, social cohesion, and gender equality. Contributions may well scrutinise the social, cultural and geopolitical reasons to why these values historically have been emphasised in the region.

Topics of interest include, but are not limited to:

  • The institutional, economic, political, cultural context of Nordic place branding activities
  • Nordic place branding from an emic and etic perspective (external and endogenous)
  • Feminist and postcolonialist perspectives on Nordic place branding
  • Nordic values and imaginaries in branding practices
  • The moral affordances of Nordic place branding (e.g. ‘Jantelagen’)
  • Appropriation of the Nordic discourse in place branding strategies in other locations
  • Community, consensus, and participatory elements in Nordic place branding practice
  • Nordic place branding vs. European and Anglo-Saxon place branding
  • Sustainability and Nordic place branding
  • Practitioner-researcher relationships
  • Tourism vs local development

Submission Guidelines & Key Deadlines

Articles should be approximately between 4000-6000 words

General submission guidelines for authors can be found here.

Articles must be submitted through the ScholarOne online system at

Closing date for extended abstracts (750 words): 1st July 2019
Abstracts will receive feedback and invited to full submission.
Closing date for full submissions: 15th December 2019
Planned Publication Date: 15th March 2021
Estimated publication: 2nd January 2021
Expected issue number: 14.1

If you have any queries about the special issue or the submission process, please contact the Guest Editors.

Guest Editors

Cecilia Cassinger (lead)
Lund University, Sweden
[email protected]

Andrea Lucarelli
Lund University, Sweden
[email protected]

Szilvia Gyimóthy
Aalborg University, Denmark
[email protected]