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Corporate Communication - Transformation of Strategy

Special issue call for papers from Journal of Business Strategy

Background for the Special Issue

  • Globalization -- a quantitative shift in the globalization of the world economy that has created a qualitative change in how businesses need to communicate; 
  • The Internet (Web 2.0) -- a transformation in the adoption, use, and consumption of information technology; difficulty in identifying credible information sources;
  • Corporate Business Model – The Networked Enterprise -- an evolution in the nature and purpose of the public corporation that is both influenced by, and at the same time, influences the other two forces at work;
  • Uncertainty – the volatility of global financial and commercial markets, and political turmoil in Western democracies, as well as in the developing world, combines to make planning for the future filled with high levels of risk;
  • Privacy and “Big Data” – the impact and consequences of communication and information technologies;
  • Shifting Demographics – the influence of different expectations among new employees entering the workplace.

We welcome papers on topics that reflect these forces transforming the practice of corporate communication: 

  • Continuation of rapid changes and the transformation of the discipline;
  • The speed of change
  • Unintended consequences of changing reporting structures
  • The stability of the core functions that define corporate communication practice
  • Budget and staff increases reflect economic confidence
  • The search for talent
  • Integrity 
  • Core competencies focus on “business acumen” to drive corporate value
  • Increased importance of Intranet and employee engagement to build corporate culture
  • Decreasing role of the communication officer as the “Counsel to the CEO” in the corporate response to changes in the business environment
  • Continued importance of agencies and consultancies to provide important services and advice

Proposal/Abstract Submission Guidelines:


  1. Title, summary (limited to 150 words), covering, where applicable: purpose, approach findings, research, implications, and practical implications or applications, keywords, and paper type.  Also, include contact information for all authors (name, position, organization, mail address, email address and phone).
  2. Proposal/Abstract submissions should be single-spaced and use 11-point, Times New Roman Font with 1″ margins. If you need to include citations, please list them within the same page. Do not use endnotes or footnotes.
  3. Indicate whether you are submitting a proposal/abstract with a paper to follow. 
  4. Email proposal/abstract following the above guidelines to:

Guest Editor,
Professor Michael B. Goodman
[email protected]

The deadline for submission of proposals/abstracts is January 15, 2019

The deadline for Papers for inclusion in the Special Issue are due March 15, 2019