Product Information:-

  • Journals
  • Books
  • Case Studies
  • Regional information
Request a service from our experts.

David Lee King: Introduction to social listening tools

Options:     PDF Version - David Lee King: Introduction to social listening tools Print view

Image: Introduction to social listening tools

Have you ever listened in on someone else's conversation, and learned something that was useful to you?

Image: David Lee KingDavid Lee King

David Lee King is the Digital Services Director at Topeka & Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends.

He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library-related journals. David is a Library Journal Mover and Shaker.

His newest book is Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections.

David blogs at

Read David's other articles…

Today's social web provides those types of opportunities. Social listening can help improve your library's services to your customers.

What is social listening?

Social listening is simply a way to follow what people say about you online. Businesses use it to monitor discussions about their business, their products, and their brands.

Libraries can do the same thing! As a library, you might want to hear what library customers say about your library. If someone shared a great experience at the library, or while interacting with a library employee, you would want to hear about it. You'd also want to find out about bad experiences at the library, so you could work on improvements.

Set up searches for the name of your library, the word "library" and your city, or narrow to a regional area. You can also set up searches for a library service. In social media channels that use hashtags, you can search using hashtags relating to your library. For example, at my library I might search for the hashtag #topekalibrary.

What tools to use?

The easiest way to "listen" to your online customers is to use a social listening or alerts service.

Image: Who is talking about you?

Here's a list of the better known (and free) social listening tools, and what they offer:

More information on social listening

  1. Free Social Media Listening Tools to Grow Your Business
  2. The Pros and Cons of Social Listening Tools
  3. How Are Businesses Using Social Listening Tools?

Printed from: on Tuesday November 12th, 2019
© Emerald Group Publishing Limited