What is social care
research...

...and why is it important?

First WYSIWYG column

Where did this field come from?

One & two

Focus test

In this episode:

What led you to research the tech field and write a book about it?
Can you talk us through the chronology of the Techlash eras?
Your study reveals the roots of the change in tech journalism. What factors caused this shift?
Your study also analysed the Tech PR responses and introduced the concept of "Tech Crisis Communication." What can we learn about the tech companies' strategies?
You recently claimed that the Techlash is getting stronger. Can you explain the reasons?
What is the future of the Techlash and what are your plans for the future in this space?