• Submit your paper

Young Consumers offers ideas, insights and information on key issues across the whole youth market, from the initial stages of preparing for parenthood to kids, tweenies, teenagers and young adults.

ISSN: 1747-3616
eISSN: 1747-3616

Aims and scope

The young people’s marketplace is fast-moving and characterized by an increasingly sophisticated and brand-aware audience. Topical articles and the latest research findings keep readers in touch with what youth and young adults are thinking and doing.

Topics covered in Young Consumers (YC) include, but are not limited to:

  • Youth and young adults consumer behaviour
  • Branding
  • New product development
  • Child and adolescent development
  • Children and technology
  • Responsible marketing
  • Youth trends
  • Children’s media
  • Industry initiatives
  • Ethical and regulatory issues

Financial and environmental consumer behaviour in young adults: What makes Millennials happy?

A short video summary of a study from the University of Arizona published in Young Consumers

This journal is aligned with our responsible management goal

We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.

SDG 2 Zero hunger
SDG 8 Decent work & economic growth
SDG 9 Industry, innovation & infrastructure
SDG 10 Reduced inequalities
SDG 11 Sustainable cities & communities
SDG 12 Responsible consumption & production
SDG 13 Climate action
Find out about our responsible management goal