Spanish Journal of Marketing-ESIC Special Issue Call for Papers Systematic Reviews and Meta-Analyses in marketing literature
Call for papers for: Spanish Journal of Marketing - ESIC
Dr. Justin Paul, University of Puerto Rico, San Juan, Puerto Rico (USA) [email protected]
Dr. Jane Menzies, Deakin University, Melbourne (Australia) [email protected]
Dr. Sreejesh S, Indian Institute of Management, IIM-K, Kerala (India), [email protected]
1 December 2019-1 May 2020
A subject advances when studies are designed in a way that builds logically based on the findings of prior studies. Such Review studies identify research gaps and suggest exciting new directions for a given field of research with reference to Methodology, Constructs/Variables, Theory and Contexts. They can also be focused on Antecedents or related factors.
In both systematic literature reviews and meta-analysis, at least 20% of the paper should be dedicated for developing future research agenda. Theme-based Reviews, Theory-based reviews and Method-based reviews are welcome.
We urge researchers to focus on reviewing the Methods used in Prior studies, Theories used in Prior studies, Contexts and constructs studied and thus identify the research gaps and focus on future research agenda development, as seen in the listed (specimen) Review articles. While selecting the topics for Review, please avoid the topics in which a comprehensive review has been published in the last 3 years. Papers should be based on Journal selection criteria, article selection criteria etc.
We propose to consider different types of Reviews in all areas of Marketing. These types are outlined below with the examples for you to learn about the structure, purpose and method followed.
Type 1:Theory-based Review
Gilal, F. G., Zhang, J., Paul, J., & Gilal, N. G. (2019). The role of self-determination theory in marketing science: An integrative review and agenda for research. European Management Journal, 37(1), 29-44.
Type 2: Theme-based Systematic Literature Reviews with Directions for Future Research
- Hao, A.W., Paul, J., Trott, S., Guo, C., & Wu, H.H. (2019). Two decades of research on nation branding: a review and future research agenda. International Marketing Review.
- Rana, J., & Paul, J. (2017). Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38, 157-165.
- Paul, J., Parthasarathy, S., & Gupta, P. (2017). Exporting challenges of SMEs: A review and future research agenda. Journal of world business, 52(3), 327-342.
- Kahiya, E.T. (2018). Five decades of research on export barriers: Review and future directions. International Business Review, 27(6), 1172-1188.
Type 3: Framework based Review
- Paul, J., & Benito, G.R. (2018). A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading?. Asia Pacific Business Review, 24(1), 90-115.
- Paul, J., & Rosado-Serrano, A. (2019). Gradual Internationalization vs Born-Global/International new venture models: A review and research agenda. International Marketing Review.
Type 4: Structured Review focusing on Methods, Constructs, Context and Theories
- Canabal, A., & White III, G.O. (2008). Entry mode research: Past and future. International business review, 17(3), 267-284.
- Paul, J., & Singh, G. (2017). The 45 years of foreign direct investment research: Approaches, advances and analytical areas. The World Economy, 40(11), 2512-2527.
- Fayezi, S., Zutshi, A., & O'Loughlin, A. (2017). Understanding and development of supply chain agility and flexibility: a structured literature review. International Journal of Management Reviews, 19(4), 379-407.
Type 5: Meta- Analysis
Knoll, J., & Matthes, J. (2017). The effectiveness of celebrity endorsements: A meta analysis. Journal of the Academy of Marketing Science, 45(1), 55-75.
Type 6: Review aiming for Theory/ Theoretical Model/Framework Development
- Belanche, D., Casaló, L.V., Flavián, C., & Schepers, J. (2019). Service robot implementation: a theoretical framework and research agenda. The Service Industries Journal, 1-23.
- Paul, J., & Mas, E. (2019). Toward a 7-P framework for international marketing. Journal of Strategic Marketing, 1-21.
- Paul, J. (2019). Marketing in emerging markets: a review, theoretical synthesis and extension.
Type 7: Bibliometric Analysis
Alon, I., Anderson, J., Munim, Z.H., & Ho, A. (2018). A review of the internationalization of Chinese enterprises. Asia Pacific Journal of Management, 35(3), 573-605.International Journal of Emerging Market
About the SJM-ESIC
The Spanish Journal of Marketing-ESIC (SJM-ESIC) is a double-blind peer-reviewed journal with an international vocation and welcomes manuscripts of authors all over the world and can be focused on any relevant international market. SJM-ESIC is especially interested in submissions that include unique and novel contributions on the frontier of knowledge, focused on emerging areas relevant to academic research in marketing or even opening new research niches.
Free Open Access Journal
SJM-ESIC is an open access journal: all articles will be immediately and permanently free for everyone to read, download and share. The open access is free for authors: Authors do not have to pay any publication fee (all the publications fees are paid by ESIC and AEMARK).
Submissions to this journal are through the Scholar One submission system.
Please state clearly in your Cover Letter that you want your paper to be evaluated for inclusion in the Special Issue "Systematic Reviews and Meta-Analyses in marketing literature".
If you have any queries please feel free to discuss your manuscript ideas with the Guest Editor Leader Prof. Justin Paul, University of Puerto Rico ([email protected]).