Spanish Journal of Marketing-ESIC Special Issue Call for Papers Systematic Reviews and Meta-Analyses in marketing literature

Call for papers for: Spanish Journal of Marketing - ESIC

Guest Editors

Dr. Justin Paul, University of Puerto Rico, San Juan, Puerto Rico (USA) [email protected]

Dr. Jane Menzies, Deakin University, Melbourne (Australia) [email protected]

Dr. Sreejesh S, Indian Institute of Management, IIM-K, Kerala (India), [email protected]

Important dates

Submission dates:

1 December 2019-1 May 2020

A subject advances when studies are designed in a way that builds logically based on the findings of prior studies. Such Review studies identify research gaps and suggest exciting new directions for a given field of research with reference to Methodology, Constructs/Variables, Theory and Contexts. They can also be focused on Antecedents or related factors.

In both systematic literature reviews and meta-analysis, at least 20% of the paper should be dedicated for developing future research agenda. Theme-based Reviews, Theory-based reviews and Method-based reviews are welcome.

We urge researchers to focus on reviewing the Methods used in Prior studies, Theories used in Prior studies, Contexts and constructs studied and thus identify the research gaps and focus on future research agenda development, as seen in the listed (specimen) Review articles. While selecting the topics for Review, please avoid the topics in which a comprehensive review has been published in the last 3 years. Papers should be based on Journal selection criteria, article selection criteria etc.

We propose to consider different types of Reviews in all areas of Marketing. These types are outlined below with the examples for you to learn about the structure, purpose and method followed.

Type 1:Theory-based Review

Gilal, F. G., Zhang, J., Paul, J., & Gilal, N. G. (2019). The role of self-determination theory in marketing science: An integrative review and agenda for research. European Management Journal, 37(1), 29-44.

Type 2: Theme-based Systematic Literature Reviews with Directions for Future Research

Type 3: Framework based Review

Type 4: Structured Review focusing on Methods, Constructs, Context and Theories

Type 5: Meta- Analysis

Knoll, J., & Matthes, J. (2017). The effectiveness of celebrity endorsements: A meta analysis. Journal of the Academy of Marketing Science, 45(1), 55-75.

Type 6: Review aiming for Theory/ Theoretical Model/Framework Development

Type 7: Bibliometric Analysis

Alon, I., Anderson, J., Munim, Z.H., & Ho, A. (2018). A review of the internationalization of Chinese enterprises. Asia Pacific Journal of Management, 35(3), 573-605.International Journal of Emerging Market

About the SJM-ESIC

The Spanish Journal of Marketing-ESIC (SJM-ESIC) is a double-blind peer-reviewed journal with an international vocation and welcomes manuscripts of authors all over the world and can be focused on any relevant international market. SJM-ESIC is especially interested in submissions that include unique and novel contributions on the frontier of knowledge, focused on emerging areas relevant to academic research in marketing or even opening new research niches.

Free Open Access Journal

SJM-ESIC is an open access journal: all articles will be immediately and permanently free for everyone to read, download and share. The open access is free for authors: Authors do not have to pay any publication fee (all the publications fees are paid by ESIC and AEMARK).

Submission Procedure 

Submissions to this journal are through the Scholar One submission system.

Read the author's guideline.

Please state clearly in your Cover Letter that you want your paper to be evaluated for inclusion in the Special Issue "Systematic Reviews and Meta-Analyses in marketing literature".


If you have any queries please feel free to discuss your manuscript ideas with the Guest Editor Leader Prof. Justin Paul, University of Puerto Rico ([email protected]).