Role of technology in E-commerce: Bright and the Dark Side


The submission portal for this special issue will open on July 1, 2021. 

Guest Editors:
Abhishek Behl, O. P. Jindal Global University, India

Justin Zhang, University of North Florida, USA

The potential of e-commerce is undeniable. E-commerce has helped shape various businesses and boosted the economy of countries as well. The applications of e-commerce are diverse and encapsulate almost every sector and business. The advent of technology has further strengthened the roots of e-commerce companies and their business models. Asian countries feature as one of the fastest-growing economies in the application and adoption of e-commerce. Information and communication technology (ICT) forms the backbone of e-commerce. New technologies and trends, especially those associated with the wave of the Fourth Industrial Revolution, are rapidly developing and shaping a robust digital ecosystem supporting e-commerce (Akter and Wamba, 2017). E-commerce firms worldwide embrace new technologies to meet evolving customer needs (Liu and Li, 2020; Martínez-Navarro et al., 2019; Wu and Lin, 2018).

The recent pandemic COVID-19 has forced offline businesses to switch to online businesses, and thus the role of these technologies becomes more evident. The radical growth of technology in e-commerce could be a double-edged sword (Hallikainen and Laukkanen, 2018). On one side, it can break the geographic barriers for consumers and convert them to digital natives who can experience the product/service digitally. It injects a new dynamic in the global markets. With better and improved technologies adopted by e-commerce firms, the customer acquisition cost has gone down drastically. It supplements the splurge of new entrants in e-businesses with similar ideas at almost the similar price. This more or less similar variety makes the competition more challenging for older players to survive. Thus, on the flip side, the advent of technology interventions causes intense competition, which forces e-commerce firms to indulge in questionable practices at times. Some of them include creating artificial demand for products, fake reviews of products, displaying incorrect product specifications, etc. (Nguyen et al., 2020). Studies have also reflected a severe issue in understanding the sudden change in technology by a large part of potential customers who are not as tech-savvy as others are (Yim et al., 2017).

In a digital economy, firms should continuously adjust to technology and market changes to keep the edge of competition sharp. In this regard, Asia needs to maximize the e-commerce related opportunities but minimize or eliminate the associated risks to turn the potential into a real growth engine. While some countries in Asia have a broader and more in-depth understanding of technologies, many countries have a large population that is still technologically challenged. Similarly, while mature e-businesses have matured in adopting advanced technologies, many start-up firms in the digital e-commerce space are still using contemporary technologies to run their business.

It calls for an interesting debate for the Asian e-commerce firms to address some of the critical research questions:

RQ1: How can advanced technologies act as a boon for the e-commerce industry and end-users?

RQ2: What is the flipside or dark side of using these advanced technologies for the e-commerce industry and end-users?

RQ3: How can e-commerce platforms be made inclusive?

To answer these critical research questions, the special issue aims to draw the attention of scholars working in the area of human-computer interaction, technological advancements in the e-commerce space, social scientists, management scholars, and psychologists to submit their work to address one or more of the themes listed below:

Topics of interest may include, but are not limited to:

  1. Growth of e-commerce from the lens of analytics
  2. E-commerce and human-computer interaction
  3. Competitiveness in e-business models
  4. Innovations in e-business: cases from Asian countries
  5. Fintech revolution in e-commerce and e-businesses
  6. Dark side of technology intervention in e-commerce
  7. Inclusivity in e-commerce businesses
  8. Engaging bottom of the pyramid customers on e-commerce platforms
  9. Changing face of e-commerce during and after pandemics
  10. E-commerce for societal benefits

The Special Issue will draw three kinds of papers:

Empirical Papers - contribute towards theory development and theory extension in one or more applied fields of e-commerce. The authors are expected to propose new and improved theoretical models that have not been tested earlier in e-commerce and technology intervention.

Review Papers – Review papers include quantitative (i.e., meta-analytic, systematic reviews) and narrative or more qualitative components. They provide platforms for new conceptual frameworks, reveal inconsistencies in the extant body of research, synthesize diverse results, and generally give other scholars a “state-of-the-art” snapshot of a domain.

Case Study and Modelling Papers– This section invites authors to contribute to the body of knowledge of e-commerce and technology advancements from industry and practitioners' viewpoints. Submissions using approaches like case studies, mathematical modeling, and simulations are welcome. The authors should not present hypothetical cases in the manuscript until real-time data validate them.


Submission procedures
Submissions to the special issue should be sent electronically through the South Asian Journal of Business Studies' ScholarOne System. The manuscripts must be prepared in accordance with the guidelines for authors given in the website of the journal South Asian Journal of Business Studies

Authors need to clearly indicate in their submission information and letter that their manuscript is for the Special Issue on “Role of technology in E-commerce: Bright and the Dark Side” All submissions will be subject to a double-blind review process followed by SAJBS. All manuscripts must be original, unpublished works that are not concurrently under review for publication elsewhere.

Call for Abstracts

Interested authors are welcome to discuss their research ideas in the form of an extended abstract by contacting the guest editors. The abstract should be written keeping in mind the style of Emerald. The idea of proposing an abstract is to share preliminary feedback with the interested authors. The abstract submission window will be open until February 28, 2021. For any questions, interested authors can contact the corresponding guest editor:

Abhishek Behl; [email protected]


  • Abstract Submission Deadline: February 28th, 2021
  • Submission portal opens: July 1st, 2021
  • Submission Due Date: October 1st, 2021
  • Final Editorial Decision: May 30th, 2022
  • Expected Publication:  2022


Akter, S., & Wamba, S. F. (2016). Big data analytics in E-commerce: a systematic review and agenda for future research. Electronic Markets26(2), 173-194.

Hallikainen, H., & Laukkanen, T. (2018). National culture and consumer trust in e-commerce. International Journal of Information Management38(1), 97-106.

Liu, Z., & Li, Z. (2020). A blockchain-based framework of cross-border e-commerce supply chain. International Journal of Information Management52, 102059.

Martínez-Navarro, J., Bigné, E., Guixeres, J., Alcañiz, M., & Torrecilla, C. (2019). The influence of virtual reality in e-commerce. Journal of Business Research100, 475-482.

Nisar, T. M., & Prabhakar, G. (2017). What factors determine e-satisfaction and consumer spending in e-commerce retailing?. Journal of retailing and consumer services39, 135-144.

Nguyen, B., Jaber, F., & Simkin, L. (2020). A systematic review of the dark side of CRM: the need for a new research agenda. Journal of Strategic Marketing, 1-19.

Wu, P. J., & Lin, K. C. (2018). Unstructured big data analytics for retrieving e-commerce logistics knowledge. Telematics and Informatics35(1), 237-244.

Yim, M. Y. C., Chu, S. C., & Sauer, P. L. (2017). Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective. Journal of Interactive Marketing39, 89-103.