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Journal of Business & Industrial Marketing publishes research on new ideas concerning business-to-business marketing, that is, how one company or organization markets its goods/services/ideas to another company or organization.

ISSN: 0885-8624
eISSN: 0885-8624

Aims and scope

Contributors to the Journal of Business & Industrial Marketing (JBIM) must not only present new theories or ideas, but also back them up with research.

The B2B landscape evolves and so does the research that explores the emerging features and properties of B2B markets.

From 2019 the journal hosts the IMP Forum that invites research advancing the boundaries of B2B marketing. Prior research has evidenced that interactivity and interdependences characterize interorganizational business relationships. The Forum aims to bring out research that explores interactivity and interdependences in business relationships and their implications for marketing management, business development and for society at large.


  • Competition and cooperation
  • Networks in business markets
  • Buyer behaviour – purchasing and supply management
  • Managing product offerings
  • New product development and innovation
  • Networks in business markets
  • Distribution and routes to market
  • Market and customer communication
  • Customer relationship management
  • Sales and key account management
  • Organizing for global markets.

This journal is aligned with our responsible management goal

We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.

SDG 8 Decent work & economic growth
SDG 9 Industry, innovation & infrastructure
SDG 10 Reduced inequalities
SDG 11 Sustainable cities & communities
SDG 12 Responsible consumption & production
SDG 13 Climate action
Find out about our responsible management goal