Developing customer value across contemporary retail channels: new insights and future directions

Call for papers for: International Journal of Retail & Distribution Management

Guest Editors:

Dr Christos Sarmaniotis, Department of Organization Management, Marketing and Tourism, International Hellenic University, Greece

Dr Kalliopi Chatzipanagiotou, Senior Lecturer in Marketing, Adam Smith Business School, University of Glasgow, UK

Christina Boutsouki, Professor in Marketing, Department of Economics, Aristotle University of Thessaloniki, Greece


Enhancing retailing and distribution performance entails deep analysis of customer behaviour dimensions and characteristics. Customer behaviour and particularly consumer behaviour is one of the most researched topics in Marketing and there is a good body of knowledge on the issue. That knowledge has been used, to a degree, by practitioners in the formulation and implementation of marketing plans and programmes.

A research area of particular interest is customer behaviour in a  retailing context. For example, how do aesthetics and emotions affect brand loyalty to a retailing unit? Or how do customers and salespersons interact in a physical retail store? Or perhaps what is the customer reaction in omnichannel retailing?

Moreover, consumers present a variety of reactions to marketing stimuli employed by businesses, such as pricing and communication strategies. These responses should be valuable information for upgrading companies’ strategies. Further, the trend to adopt, by businesses, online retailing, along with the existence of the physical store or stores, is a development which has transformed customer behaviour.

However, retailers can play a significant role in creating and developing consumer attitudes towards a business even with the role they have within the social context.

In short, this broad area, i.e. customer behaviour in retailing, obviously is an attractive, however not original, field of research, whose implications and recommendations could be of value to both academicians and business.

International Journal of Retail & Distribution Management (IJR&DM) is a scientific journal that provides a forum for researchers in the academia, business, consultancy and management in the field of retailing and distribution worldwide.


Subject Coverage

The special issue includes, but is not limited to, the following subject areas:

  • Customer behaviour
  • Selling in the retailing context
  • Omnichannel distribution
  • The social role of retailers
  • Customer emotions in retailing
  • The retailers’ communication function
  • Retailers’ marketing mix
  • Online retailing
  • Brand-customer relationship


Submission Requirements

The special issue is open to both participants and non-participants of the International Conference on Contemporary Marketing Issues (ICCMI) 2020.

All papers are refereed through a peer review process. Authors are invited to submit papers that have not been previously published nor are currently under consideration for publication elsewhere. Conference paper may only be submitted if the paper has been completely re-written and if appropriate written permissions have been obtained from any copyright holders of the original paper.

All papers must be submitted online. For submissions and any question regarding article submissions, please contact:

Dr Christos Sarmaniotis

E-mail: [email protected]

For further information visit the Journal’s website at:

Submission deadline: 30 April 2021