Value Cocreation and Innovation in Service Ecosystems


Service-dominant (S-D) logic represents a paradigmatic shift towards thinking about service – the application of knowledge and skills – as the underlying basis of exchange (Vargo and Lusch 2004; 2008). The emergence and advancement of S-D logic is centered on the study of value cocreation, particularly in dynamic ecosystems of service-for-service exchange, service ecosystems. This approach draws attention to how value is cocreated through multi-level interactions that lead to a variety of value outcomes. The exploration of value cocreation in service ecosystems also recognizes innovation as a cocreative process that generates novel solutions and can lead to lasting social change (e.g., Vargo, Wieland and Akaka 2015).

This special issue aims to advance the understanding of value cocreation and innovation in service ecosystems, particularly from a service-centered, systems-oriented lens. Value cocreation and innovation are studied across a variety of disciplines and are central to developing and sustaining successful businesses and markets. Further development of these topics from a service-ecosystem perspective is also vital for dealing with major societal challenges and developing solutions for “wicked” problems all over the world.

We encourage the submission of papers that explore and develop both value cocreation and innovation, as well as the relationship between the two, within service ecosystems. Emphasis is placed on developing S-D logic views that explore specific avenues for developing theory regarding service ecosystems and introduce compelling directions for future research that can advance service-related research and practice.

This special issue invites both conceptual and empirical articles that are theoretically rigorous, align with an S-D logic, service ecosystems view, and offer novel contributions for service research. Areas of interest include, but are not limited to:

  • Resilience, agility and governance in multi-level service ecosystems.
  • Shaping of markets and service ecosystems.
  • The role of institutions in value cocreation and innovation.
  • Forces of institutional maintenance and change.
  • Technology and data as operant resources in value cocreation and innovation.
  • Drivers, processes, and (positive and negative) outcomes of value cocreation.
  • Emergence and change of practices and institutions.
  • Social antecedents and consequences of diffusion.
  • Actor engagement in value cocreation and innovation.

Keywords: Value Cocreation, Innovation, Service Ecosystems, Service-dominant Logic

Maximum length of papers: 8000 words, including all text. Please allow 280 words for each figure or table

Key Dates:

Submission open: October 15, 2022
Submission deadline: March 4, 2023


Melissa Archpru Akaka, University of Denver*

Valtteri Kaartemo, University of Turku*

Jaakko Sitaloppi, Aalto University

Stephen L. Vargo, University of Hawaii

*For questions email [email protected] or [email protected]