Social Network Analysis in Hospitality and Tourism

Closes:
Abstracts submissions: 30 November 2021
Guest editors

Marcella De Martino

Alfonso Morvillo

Giuseppe Giordano

Purpose

Social Network Analysis (SNA) has been the subject of specific interest in management and organizational studies. Areas of increasing concern are represented by the study of open innovation networks (Van Der Valk and Gijsbers, 2010), sustainable development (Kang and Park, 2013) and value co-creation processes within and among service networks (Ojuri et al., 2018). Social interaction is the primary interface between parties involved in co-creation networks (Ranjan and Read, 2016) as it enables an actor to enter into value creation processes of other parties, supporting them, and benefitting from them. Interaction processes can be favored by technologies and digital platform (Song, 2018) and, with an increasing level of trust and mutual dependence, by partnerships among network actors (Choi et al., 2020). Furthermore, knowledge is an important resource for exchange in value co-creation (Meynhardt et al., 2016) because it can be shared, developed and learned in social interactions among actors in a network.

Social Network Analysis has rapidly grown in hospitality and tourism given the interdependences among socio-economic actors in tourism products, services, and experiences. Tourism is a network-based industry and scholars have increasingly adopted network science in the last 15 years (Mariani and Baggio, 2020). Networks are beneficial for hospitality and tourism organizations as well as for destinations. This is because they enable creation of value-adding relationships and fostering innovation by accessing to external resources and knowledge, extending their offerings through new or improved services, reducing costs, and satisfying tourism stakeholders needs (Denicolai et al., 2010; Novelli et al., 2006). Previous studies addressed the collaborative networks at the destination level by focusing on their organizational structures in terms of nodes and ties, edges, or links (Marasco et al., 2018). In this regard, the analysis of network’s density (Farsani et al., 2014; Prats et al., 2008; Sørensen, 2007) and the role of centrality performed by a network/broker actor (Aarstad et al, 2015; Booyens and Rogerson, 2017; Prats et al., 2008; Romeiro and Costa, 2010) have attracted attention with respect to destination competitiveness. In their literature review on SNA studies in tourism and hospitality, Casanueva et al. (2016) highlighted that destination should be approached from a relational and geographic perspectives. Relational studies have analyzed cooperative ties between the stakeholders (firms from different tourism sectors, non-business organizations, government agencies, etc.) while the second group focused on ties in physical space, such as distances and flows between destination and tourism attractions. However, there is a notable absence of longitudinal analysis that could explain the evolution of these ties over the time. Finally, there is increasing number of studies that have applied SNA in bibliometric analysis of scientific production (Casanueva et al. 2016; Chiang, 2020; Okumus et al., 2019; Köseoglu and King, 2019; Mariani and Baggio, 2020).

Respect to other disciplines such as management, with a consolidated tradition in Social Network Analysis, its application in hospitality and tourism is still in an early stage (Casanueva et al. 2016). Research should address more in depth the nature, intensity, and direction of inter-organizational ties (formal and informal; horizontal, vertical, and cross-sectional; power vs trust) among actors and the impact of these network structural properties on destination competitiveness. Dense and strong networks are considered structures that can sustain stability, the transfer of specialist knowledge and incremental innovations, whereas less dense and weaker networks allow for more dynamism, the transfer of broad and general information and radical changes, introducing new products and services (Håkansson and Ford, 2002). Furthermore, the understanding of knowledge generation and transfer as well as the development of social capital, resources complementarity and adaptive capabilities generated through collaborative networks can be effectively approached using SNA. With the extraordinary rise of web applications and digitalization, virtual and social media platforms are exerting crucial roles on destination branding and marketing. SNA measurement, such as centrality, betweenness, closeness can offer useful insights on multi-actor engagement and value co-creation processes in online community. At micro level, the analysis of ties internal to the firm - between employers, managers, suppliers, and clients - can enhance the understanding of social interactions that affect motivation and leadership, client engagement and satisfaction. At the policy level, SNA can also contribute to decision making processes for sustainable development of cities and destinations through the analysis of tourist routes and flows, urban mobility, linkages between tourism attractions and peripherical areas.

Submission

This special issue welcomes conceptual and empirical research, employing quantitative, qualitative, or mixed methods, as well as ego-net analysis drawing on different data. The guest editors are especially interested in submissions which will explore the application of Social Network Analysis to the study of Hospitality and Tourism, with strong theoretical, methodological, and empirically relevant, contributions.

Submissions related to the following topics are particularly welcome:

  • Inter-organizational ties and network properties of destination governance structure
  • Collaborative networks and destination competitiveness
  • Social capital and resources complementarity in collaborative networks
  • Adaptive capabilities and resilience of tourism organizations
  • Value co-creation in customers-suppliers’ interactions
  • Knowledge transfer and innovation in service co-design processes
  • Knowledge mapping in tourism and hospitality
  • Gender, diversity, heterogeneity, and inclusion in hospitality
  • Innovation and productivity in destination and tourism cluster
  • Sustainable development of cultural cities and destinations
  • Social networks transformation into value networks
  • Multi-actor engagement and value co-creation processes in online community
  • Social media platforms and destination branding and marketing
  • Social interactions, motivation and leadership
  • Client engagement and satisfaction in tourism experience design  
  • Political networks: Governance and sustainable development goals
  • Ethical challenges in social and digital platforms
  • Social media and tourists’ travel choices
  • Electronic Word-of-Mouth and destination competitiveness
  • Open Innovation Communities and Smart destination
  • Spatial patterns of accessibility and tourism
  • Tourist attractiveness and peripheral areas

General information for prospective authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. We welcome both conceptual and empirical papers. We welcome research embedded in context and which adopts sound theoretical foundations and different SNA methods. We are also interested in research that is based on compelling case studies of single or multiple destinations and organizations, as well as on developing conceptual frameworks. We highly welcome longitudinal social network data using RSiena as well as the analysis of multilayer and multidimensional networks. For more details and manuscript guidelines, please visit the official website at: https://www.emeraldgrouppublishing.com/journal/ijchm

Submission procedure

Prospective authors are strongly encouraged to contact the special issue editors regarding potential topics of interest or any questions/suggestions regarding the special issue. Abstracts (up to 750 words) can be submitted directly to the guest editors via email ([email protected]) by 30 November 2021. Abstracts must be concise and to the point, with appropriate references. Full papers must be submitted by 15th March 2022 through ScholarOne Manuscripts, the online submission and peer review system.

Registration and access are available at: https://mc.manuscriptcentral.com/ijchm

Please select the correct issue to submit to: “Social Network Analysis in Hospitality and Tourism”. Author guidelines for IJCHM can be found at: https://www.emeraldgrouppublishing.com/journal/ijchm#author-guidelines

Guest Editors:

Marcella De Martino, National Research Council (CNR) - IRISS, Italy

Alfonso Morvillo, National Research Council (CNR) - IRISS, Italy

Giuseppe Giordano, University of Salerno, Italy

Editor-in-Chief

Fevzi Okumus, University of Central Florida, USA

Review process

Each paper submitted to this special issue will be subject to the following review procedures:

  • It will be reviewed by the guest editors for general suitability for this special issue.
  • If it is judged suitable, three reviewers will be selected for a rigorous double-blind review process.
  • Based on the recommendation of the reviewers, the guest editors and the Editor-in-Chief will decide whether the particular paper should be accepted as it is, revised and re-submitted, or rejected.

 Timeline

Abstracts submissions: 30 November 2021 (email to: [email protected])

Abstract decisions: 15 December 2021

FULL paper submissions: 15 March 2022

Revisions and decisions: September 2022 

Publication: Early 2023

References

Aarstad, J., Ness, H. and Haugland, S.A. (2015), “Innovation, uncertainty, and inter-firm shortcut ties in a tourism destination context”, Tourism Management, Vol. 48, 354-361.

Baggio, R. and Cooper, C. (2010), “Knowledge transfer in a tourism destination: the effects of a network structure”, The Service Industries Journal, Vol. 30 (10), 1757-1771.

Booyens, I. and Rogerson, C.M. (2017), “Networking and learning for tourism innovation: evidence from theWestern Cape”, Tourism Geographies, Vol. 19 (3), 340-361.

Casanueva, C., Gallego, A. and García-Sánchez, M-R. (2016), “Social network analysis in tourism”, Current Issues in Tourism, 19:12, 1190-1209.

Chiang, C.-T. (2020), “Developing an eMarketing model for tourism and hospitality: a keyword analysis”, International Journal of Contemporary Hospitality Management, Vol. 32 (10), 3091-3114.

Choi, G., Jin, T., Jeong, Y., and Lee S-K (2020), “Evolution of Partnerships for Sustainable Development: The Case of P4G”, Sustainability, 12, 6485.

Farsani, N.T., Coelho, C. O. and Costa, C.M. (2014), “Analysis of network activities in geoparks as geotourism destinations”, International Journal of Tourism Research, Vol. 16 (1), 1-10.

Kang, M.J., and Park, J. (2013), “Analysis of the partnership network in the clean development mechanism”, Energy Policy, 52, 543–553.

Köseoglu, M. A. and King, B. E. M. (2019), “Authorship Structures and Collaboration Networks in Tourism Journals”, Journal of Hospitality & Tourism Education 33(4):1-9.

Marasco, A., De Martino, M., Magnotti, F. and Morvillo, A. (2018), “Collaborative innovation in tourism and hospitality: a systematic review of the literature”, International Journal of Contemporary Hospitality Management, Vol. 30 (6), 2364-2395.

Mariani, M. and Baggio, R. (2020), “The relevance of mixed methods for network analysis in tourism and hospitality research”, International Journal of Contemporary Hospitality Management, 32 (4), 1643-1673.

Meynhardt, T., Chandler, J. D., and Staerhoff P. (2016), “Systemic principles of value co-creation: Synergetics of value and service ecosystems”, Journal of Business Research, 69, 2981-2989.

Ojuri, O., Pryke, S. and Mills G. (2018), “In Search of The Holy Grail: An Exploration of Value Co- creation in Service Ecosystems Using Knowledge Network Analysis”. ICISDM '18 Proceedings of the 2nd International Conference on Information System and Data Mining, 2018 Florida, United States. ACM, 125-130.

Okumus, F., Köseoglu, M. A., Diraksa Putra, E., Cagri Dogan, I., and Yildiz, M. (2019), “A Bibliometric Analysis of Lodging-Context Research From 1990 to 2016”, Journal of Hospitality & Tourism Research, Vol. 43 (2), 210–225

Prats, L., Guia, J. and Molina, F.X. (2008), “How tourism destinations evolve: the notion of tourism local innovation system”, Tourism and Hospitality Research, Vol. 8 (3), 178-191.

Ranjan, K. R., and Read, S. (2016), “Value co-creation: concept and measurement”, Journal of the Academy of Marketing Science, 44, 290-315.

Romeiro, P., and Costa, C. (2010), “The potential of management networks in the innovation and competitiveness of rural tourism: a case study on the Valle del Jerte (Spain)”, Current Issues in Tourism, Vol. 13 (1), 75-91.

Song, P., Xue, L., Rai, A., and Zhang, C. (2018), “The ecosystem of soft-ware platform: A study of asymmetric cross-side network effects and platform governance”, MIS Quarterly, 42 (1), 121–142.

Sørensen, F. (2007), “The geographies of social networks and innovation in tourism”, Tourism Geographies, Vol. 9 (1), 22-48.

Van Der Valk T., and Gijsbers G. (2010), “The use of social network analysis in innovation studies: Mapping actors and technologies”, Innovation: Management, Policy & Practice, 12 (1), 5-17.