Ethical Consumption from A Cross-Cultural Perspective
In last few decades, the discussion on ethical consumption has received significant research attention. The term ‘ethical consumption’ refers to individuals’ and/or organizations’ purchasing and consuming behaviour and actions in considering about moral, environmental and societal issues (Bray et al., 2011; Newholm and Shaw, 2007). Similar terms include moral consumption, ethical consumerism, green consumerism, sustainable consumerism, ethical purchase, ethical shopping, and so on, Ethical consumption is not necessarily about zero consumption, nor consumption deprivation; it is more about how to use consumer power to support a better environment and society in which we are living, and to influence business to become more ethical, responsible and sustainable.
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