E-commerce and Sustainability in the Artificial Intelligence Era



Sustainability is becoming a major initiative for many businesses, driven by consumers and business stakeholders to operate in a more sustainable and ethical manner, ultimately achieving business sustainability. In today’s world, e-commerce business is one of the biggest trends that offers people in many fields the widest range of possibilities to help them buy and sell products online. Electronic commerce is a bridge between the digitalisation of our society and the transition to a more sustainable economy in constant and rapid evolution, shaped by new technologies, new ideas, new demands, making electronic commerce a sector capable of spearheading innovative sustainable solutions.

Recent advances in artificial intelligence (AI) are transforming the electronic commerce (e-commerce) industry. Using artificial intelligence, e-commerce businesses not only operate workflow automation through robotic process automation, but also better understand their customers and deliver relevant products at the right time. AI technology can effectively predict future market trends, purchasing criteria and competitor opinions. In addition, big data and artificial intelligence technologies analyze e-commerce data in an affordable and flexible manner using an efficient learning process. Recent advances in artificial intelligence are transforming the e-commerce industry. They are enhancing the impact of artificial intelligence in e-commerce by using self-learning algorithms and AI capabilities such as natural language processing (NLP).

Another prominent AI use case area is electronic financial services, including mobile payments, credit systems, and financial services using AI innovations. For example, Ant Financial, one of the world's largest global fintech financial institutions, has built successful personal credit and financial services using AI-driven applications.


List of topic areas


This special issue focuses on sustainable e-commerce based on big data and artificial intelligence. Topics of interest for the special issue include, but are not limited to, the following:

  • Innovative business models in the context of e-commerce
  • AI-based personalization and marketing in e-commerce
  • Artificial Intelligence in e-Commerce and Supply Chain
  • AI for risk control and management in e-commerce
  • Sustainable e-commerce
  • AI-based financial technology
  • Application of blockchain technology in e-commerce
  • Cross-cultural issues in e-commerce
  • E-commerce logistics management process using optimized machine learning technology
  • Social impact and interaction in the digital economy
  • Security, privacy and effectiveness of e-commerce policy


Guest Editors 

Zhenling Liu,

Henan University of Technology, China,

[email protected]

Francisco Javier Blanco-Encomienda,

University of Granada, Spain,

[email protected]


Submissions Information


Submissions are made using ScholarOne Manuscripts. Registration and access are available at: https://mc.manuscriptcentral.com/ijwis 

Author guidelines must be strictly followed. Please see:  https://www.emeraldgrouppublishing.com/journal/ijwis#author-guidelines

Authors should select (from the drop-down menu) the special issue title at the appropriate step in the submission process, i.e. in response to ““Please select the issue you are submitting to”. 

Submitted articles must not have been previously published, nor should they be under consideration for publication anywhere else, while under review for this journal.


Key deadlines

Opening date for manuscripts submissions: 01/07/2022
Closing date for manuscripts submission: 15/10/2022